At a Glance
- Tasks: Spot trends in sports and gaming, creating bold campaigns that resonate with audiences.
- Company: Join an award-winning global agency known for its inclusive culture and innovative work.
- Benefits: Flexible working, career development, and a vibrant team culture with fun activities.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of youth culture, shaping how brands connect with fans.
- Qualifications: Passion for sports, strong social media skills, and experience in brand communications.
The predicted salary is between 35000 - 45000 € per year.
If you’re looking to continue your communications career in an award-winning global agency, then this might just be the role for you!
We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.
The team Our Brand Impact team harness the collective power of creative, social and strategic marketing to produce electric, infectious and award-winning communications. We create provocative, inspiring solutions for big brands with stories to tell - which could be anything from traditional media, social first content and creators to an installation, film, event or long-term movement. And while we’re part of a successful global group, we have developed a ‘start-up’ mentality of bravery and entrepreneurialism, rooted in business-changing ideas.
Role overview This is a role at the cutting edge of sports, gaming, and youth culture communications. You'll be the pulse of what's trending, spotting cultural moments on social channels before they go mainstream, and translating them into bold, shareable campaigns that capture audiences' imagination. Working across PR, social, and creator partnerships, you'll craft integrated campaigns that live and breathe across platforms, turning fleeting trends into powerful brand moments. This role is perfect for someone with a finger on the pulse of culture who thrives in a fast-paced, reactive environment, with the opportunity to build strategic relationships with athletes, creators, and streamers while shaping how leading brands engage with sports fans and online communities. You'll be both the strategist and executor, developing culturally-led campaigns from concept through to impact, while establishing yourself as the go-to expert on emerging trends in sports, gaming, and social media culture.
Responsibilities include:
- Insights + Culture
- Identify and capitalise on emerging trends in sport, gaming, fan culture and relevant cultural moments and proactively bring reactive content ideas to clients.
- Translate trends from platforms such as TikTok, Instagram, YouTube and Twitch into social content and PR-able stories.
- Monitor breaking news, trends, fan sentiment to identify reactive comms and marketing opportunities.
- Contribute to new business pitches with earned media, social and culturally relevant ideas.
- Creative and strategy
- Input into delivery of integrated comms (PR x social x creator) campaigns.
- Support on content/story ideation rooted in football, sport, and online/social media culture, ensuring work is timely, relevant and shareable.
- Develop and deliver creative and culturally-led campaigns that live across PR and social channels.
- Execution
- Support with, and drive, social-first content planning, ensuring campaigns are designed to perform natively on each platform.
- Support in driving high-impact and alternative media opportunities while ensuring stories are optimised for social amplification.
- Manage global media relations, press materials and media pitching as required.
- Brief talent (athletes, creators, streamers), ensuring content aligns with both PR and social objectives.
- Act as an internal and external voice on trends across sport, social media, youth culture and gaming.
About you Passionate for sports, particularly football, with a varied understanding of fan culture and digital communities. Proven experience in brand comms with a strong social/digital skillset, with experience in sports and youth culture – and ideally gaming. Strong knowledge of major social platforms and how content lands across the mix. Experience working with creators or talent/athletes, ideally in sport and/or gaming. Creative thinker with a social-first mindset and strong cultural awareness. Experience of in working with / responding to creative briefs. Curiosity in and zeitgeist of cultural and social trends. A real collaborator who champions inclusion, feedback and professional development. Right to work in the UK and able to work in our Bankside office at least 3 days per week.
If this sounds like you, we'd love to hear from you!
What we offer:
- A warm and friendly team with a fantastic portfolio of global and UK clients.
- A truly global network, the opportunity to be part of multi-market campaigns, regularly working with colleagues across the globe.
- A strengths-based L&D framework with an in-house coach and development opportunities for career defining work.
- We’ve fully embraced hybrid and flexible working. We have a great office and human contact remains an important element of our culture.
- Work-life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it.
- Culture Club – from office manicures, nutritionists, inhouse massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get-togethers.
- Opportunities to join our Employee Resource Groups (global and local), the Shadow Board or DE&I Steering committee.
Apologies in advance but due to the volume of applications we receive we are unable to respond to every application individually. We treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.
Account Manager, Brand PR (Sports & Entertainment) - Award Winning Global Team/Agency in London employer: FleishmanHillard
FleishmanHillard is an award-winning global agency that champions a vibrant and inclusive work culture, making it an exceptional employer for those passionate about communications in the sports and entertainment sectors. With a commitment to employee growth through a strengths-based development framework, flexible working arrangements, and a plethora of engaging activities like Culture Club events, we ensure our team thrives both professionally and personally. Join us at our Bankside office, where creativity meets collaboration, and be part of a dynamic team that shapes impactful brand narratives.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager, Brand PR (Sports & Entertainment) - Award Winning Global Team/Agency in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at FleishmanHillard or similar agencies. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your passion for sports and culture! When you get the chance to chat with recruiters or during interviews, share your insights on current trends in sports and gaming. This will demonstrate that you’re not just a candidate, but someone who lives and breathes the industry.
✨Tip Number 3
Prepare for the unexpected! In a fast-paced environment like this, you might be asked to brainstorm ideas on the spot. Brush up on your creative thinking skills and come ready with examples of how you've turned trends into successful campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our award-winning team. Let’s make it happen!
We think you need these skills to ace Account Manager, Brand PR (Sports & Entertainment) - Award Winning Global Team/Agency in London
Some tips for your application 🫡
Show Your Passion:Let your love for sports and culture shine through in your application. We want to see how you connect with the trends and communities that matter, so share your insights and experiences that showcase your enthusiasm!
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in brand communications, especially in sports and youth culture, and demonstrate how you can bring value to our team.
Be Creative:This role is all about creativity, so don’t be afraid to show off your innovative ideas in your application. Whether it’s a unique campaign concept or a fresh take on a trend, we love seeing original thinking!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at FleishmanHillard
✨Know Your Trends
Make sure you’re up to speed with the latest trends in sports, gaming, and youth culture. Research current events and popular social media content that resonates with fans. This will not only show your passion but also demonstrate your ability to spot cultural moments that can be turned into bold campaigns.
✨Showcase Your Creativity
Prepare to discuss your previous work and how you’ve developed creative campaigns. Bring examples of integrated PR and social strategies you've executed. Be ready to brainstorm on the spot; they’ll want to see your thought process and how you can contribute to their innovative team.
✨Understand the Brand
Dive deep into FleishmanHillard’s past campaigns and their approach to brand communications. Familiarise yourself with their clients and the type of work they produce. This knowledge will help you tailor your responses and show that you’re genuinely interested in being part of their award-winning team.
✨Be a Team Player
Emphasise your collaborative skills and how you thrive in a team environment. Share examples of how you’ve worked with others to achieve common goals, especially in fast-paced settings. They value inclusion and teamwork, so showing that you can champion these values will set you apart.
