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For Companies At a Glance
- Tasks: Lead innovative eCommerce communications and develop impactful strategies for top brands.
- Company: Dynamic global communications agency with a start-up mentality.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Shape the future of brand communication in the exciting eCommerce landscape.
- Qualifications: Experience in PR, marketing, and eCommerce with strong leadership skills.
- Other info: Join a talented team and drive business development in a fast-paced environment.
The predicted salary is between 48000 - 72000 £ per year.
The Team
We harness the collective power of creative, social and strategic marketing to produce electric, infectious and award-winning communications. With this in mind, we create provocative, inspiring solutions for big brands with stories to tell - which could be anything from traditional media, social first content and creators to an installation, film, event or long-term movement. And while we’re part of a successful global group, we have developed a ‘start-up’ mentality of bravery and entrepreneurialism, rooted in business-changing ideas.
The role
We are seeking an experienced Director of Integrated Communications to lead our eCommerce communications practice. This is a strategic role combining PR expertise with deep eCommerce knowledge to deliver integrated campaigns that drive brand awareness, customer acquisition, and sales for our growing roster of retail and digital-native clients. You will be responsible for developing integrated communication strategies that span earned media, owned channels, paid amplification, influencer partnerships, and content marketing. This role offers the opportunity to lead a talented team, drive business development, and shape how modern brands communicate in the competitive eCommerce landscape.
Key Responsibilities
- Strategic Leadership
- Develop and execute integrated communication strategies that deliver measurable business outcomes for eCommerce clients
- Lead the P&L for assigned client accounts, ensuring profitability and growth
- Stay ahead of industry trends and emerging platforms, particularly within eCommerce, retail tech, and consumer behavior
- Champion best practices in integrated communications across the agency
- Client Management & Business Development
- Manage relationships with C-suite and marketing leadership at key clients
- Lead pitches and presentations for new business opportunities, particularly in eCommerce and DTC sectors
- Identify cross-selling opportunities and develop integrated service offerings
- Ensure exceptional client satisfaction and retention
- Team Leadership
- Lead, mentor, and develop a team of account managers, strategists, and coordinators
- Set performance standards and drive a culture of excellence and creativity
- Foster collaboration across PR, content, digital, and influencer teams
- Support team professional development and career progression
- Campaign Development
- Oversee the creation of innovative, integrated campaigns that break through in the eCommerce space
- Ensure all work demonstrates creativity, strategic thinking, and measurable ROI
- Balance owned, earned, shared, and paid channels to maximize impact
- Manage campaign timelines, budgets, and quality across all deliverables
- Expertise in eCommerce Communications
- Understand eCommerce business models, customer journey, and key performance metrics (CAC, LTV, conversion rates)
- Develop strategies that support customer acquisition, retention, and lifetime value
- Leverage product launches, seasonal campaigns, and data-driven insights in PR strategy
- Navigate unique challenges of online retail including marketplace optimization, reviews and reputation, and community building
Required Experience
- Background in PR, communications, or marketing with leadership/management experience
- Proven track record of developing and executing integrated communications campaigns
- Demonstrated experience working with eCommerce, DTC, or retail brands (preferably digital-native)
- Strong understanding of earned media, content marketing, influencer partnerships, and digital channels
- Ability to read and interpret eCommerce metrics and translate them into PR/communications strategy
- Experience managing teams and leading cross-functional projects
- Excellent project management and organizational skills
- Exceptional written and verbal communication abilities
Desired Skills & Attributes
- Background in eCommerce, retail, or direct-to-consumer sectors
- Experience with marketing technology, CRM platforms, and analytics tools
- Knowledge of influencer marketing and community management
- Crisis communications experience
- Familiarity with media buying and paid social platforms
- Strong commercial acumen and entrepreneurial mindset
- Ability to thrive in a fast-paced, dynamic environment
- Strategic thinker with strong problem-solving abilities
- Energetic, collaborative, and adaptable leadership style
Director (eCommerce), Brand Impact - Global Communications Agency employer: FleishmanHillard
Contact Detail:
FleishmanHillard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director (eCommerce), Brand Impact - Global Communications Agency
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience in eCommerce and integrated communications. Share specific examples of campaigns you've led that drove results – this will set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by doing your homework. Understand the company’s recent campaigns, their approach to eCommerce, and how they position themselves in the market. This will not only help you answer questions but also show that you’re genuinely interested in being part of their team.
We think you need these skills to ace Director (eCommerce), Brand Impact - Global Communications Agency
Some tips for your application 🫡
Show Your Passion for eCommerce: When you're writing your application, let your enthusiasm for eCommerce shine through! We want to see how you can connect the dots between creative strategies and measurable outcomes. Share examples of how you've driven brand awareness and customer acquisition in your previous roles.
Tailor Your Experience: Make sure to customise your application to highlight your relevant experience in PR and integrated communications. We’re looking for someone who understands the unique challenges of eCommerce, so don’t hold back on showcasing your expertise in that area!
Be Clear and Concise: We appreciate a well-structured application that gets straight to the point. Use clear language and avoid jargon where possible. Remember, we want to understand your thought process and how you approach strategic challenges in communications.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at FleishmanHillard
✨Know Your eCommerce Inside Out
Make sure you brush up on the latest trends in eCommerce and retail tech. Understand key performance metrics like CAC and LTV, and be ready to discuss how these can influence integrated communication strategies.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams and managed client relationships in previous roles. Highlight your experience in mentoring and developing talent, as this role requires strong team leadership.
✨Be Ready to Discuss Integrated Campaigns
Think of successful integrated campaigns you've worked on and be prepared to explain your role in them. Focus on how you balanced different channels like earned media, content marketing, and influencer partnerships to achieve measurable results.
✨Demonstrate Your Strategic Thinking
During the interview, showcase your ability to think strategically about communications. Be ready to discuss how you would approach developing a campaign for a specific brand or product, considering their unique challenges in the eCommerce landscape.
