At a Glance
- Tasks: Spot trends in sports and gaming, crafting bold campaigns that resonate with audiences.
- Company: Join an award-winning global agency recognised for its inclusive culture and innovative work.
- Benefits: Collaborative team environment, global networking opportunities, and a focus on professional growth.
- Other info: Work in a dynamic setting with a focus on creativity and cultural relevance.
- Why this job: Be at the forefront of youth culture, shaping how brands connect with fans.
- Qualifications: Passion for sports, strong social media skills, and experience in brand communications.
The predicted salary is between 35000 - 45000 € per year.
If you’re looking to continue your communications career in an award-winning global agency, then this might just be the role for you!
We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.
The team Our Brand Impact team harness the collective power of creative, social and strategic marketing to produce electric, infectious and award-winning communications. We create provocative, inspiring solutions for big brands with stories to tell – which could be anything from traditional media, social first content and creators to an installation, film, event or long-term movement.
Role overview This is a role at the cutting edge of sports, gaming, and youth culture communications. You’ll be the pulse of what’s trending, spotting cultural moments on social channels before they go mainstream, and translating them into bold, shareable campaigns that capture audiences' imagination. Working across PR, social, and creator partnerships, you’ll craft integrated campaigns that live and breathe across platforms, turning fleeting trends into powerful brand moments.
This role is perfect for someone with a finger on the pulse of culture who thrives in a fast-paced, reactive environment, with the opportunity to build strategic relationships with athletes, creators, and streamers while shaping how leading brands engage with sports fans and online communities. You’ll be both the strategist and executor, developing culturally-led campaigns from concept through to impact, while establishing yourself as the go-to expert on emerging trends in sports, gaming, and social media culture.
Responsibilities include:
- Insights + Culture
- Identify and capitalise on emerging trends in sport, gaming, fan culture and relevant cultural moments and proactively bring reactive content ideas to clients
- Translate trends from platforms such as TikTok, Instagram, YouTube and Twitch into social content and PR-able stories
- Monitor breaking news, trends, fan sentiment to identify reactive comms and marketing opportunities
- Contribute to new business pitches with earned media, social and culturally relevant ideas
- Creative and strategy
- Input into delivery of integrated comms (PR x social x creator) campaigns
- Support on content/story ideation rooted in football, sport, and online/social media culture, ensuring work is timely, relevant and shareable
- Develop and deliver creative and culturally-led campaigns that live across PR and social channels
- Execution
- Support with, and drive, social-first content planning, ensuring campaigns are designed to perform natively on each platform
- Support in driving high-impact and alternative media opportunities while ensuring stories are optimised for social amplification
- Manage global media relations, press materials and media pitching as required
- Brief talent (athletes, creators, streamers), ensuring content aligns with both PR and social objectives
- Act as an internal and external voice on trends across sport, social media, youth culture and gaming
About you Passionate for sports, particularly football, with a varied understanding of fan culture and digital communities. Proven experience in brand comms with a strong social/digital skillset, with experience in sports and youth culture – and ideally gaming. Strong knowledge of major social platforms and how content lands across the mix. Experience working with creators or talent/athletes, ideally in sport and/or gaming. Creative thinker with a social-first mindset and strong cultural awareness. Experience of in working with / responding to creative briefs. Curiosity in and zeitgeist of cultural and social trends. A real collaborator who champions inclusion, feedback and professional development. Right to work in the UK and able to work in our Bankside office at least 3 days per week.
If this sounds like you, we’d love to hear from you!
What we offer: A warm and friendly team with a fantastic portfolio of global and UK clients. A truly global network, the opportunity to be part of multi-market campaigns, regularly working with colleagues across the globe.
Account Manager, Brand PR (Sports & Entertainment) - Award Winning Global Team/Agency employer: FleishmanHillard
FleishmanHillard is an award-winning global agency that fosters a vibrant and inclusive work culture, making it an exceptional employer for those passionate about communications in the sports and entertainment sectors. With a commitment to employee growth and development, team members benefit from a collaborative environment that encourages creativity and innovation, while also having the opportunity to work on high-profile campaigns with leading brands. Located in Bankside, employees enjoy a dynamic atmosphere that blends the excitement of a start-up mentality with the resources of a global network, ensuring meaningful and rewarding career experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager, Brand PR (Sports & Entertainment) - Award Winning Global Team/Agency
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you land that interview, let your passion for sports and culture shine through. Share your ideas on trends and how you’d tackle campaigns. Remember, they want to see the real you, not just a polished version.
✨Tip Number 3
Be proactive! If you spot a trend or a cool campaign idea, don’t wait for them to ask. Bring it up during your interview or even send a follow-up email with your thoughts. It shows initiative and that you’re already thinking like an Account Manager.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows you’re genuinely interested in joining our award-winning team. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace Account Manager, Brand PR (Sports & Entertainment) - Award Winning Global Team/Agency
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for sports and culture shine through in your application. We want to see how your interests align with our mission and the role, so don’t hold back on sharing what excites you about this opportunity!
Tailor Your CV:Make sure your CV reflects the skills and experiences that are most relevant to the Account Manager role. Highlight your experience in brand communications, especially in sports and youth culture, to show us you’re the perfect fit.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story! Use it to explain why you’re drawn to this role and how your background makes you an ideal candidate. Be sure to mention any standout campaigns or projects you've worked on.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at FleishmanHillard
✨Know Your Trends
Make sure you’re up to speed with the latest trends in sports, gaming, and youth culture. Research current events and popular social media campaigns that resonate with fans. This will not only show your passion but also demonstrate your ability to spot cultural moments that can be turned into impactful campaigns.
✨Showcase Your Creativity
Prepare to discuss your previous work and how you’ve creatively tackled challenges in brand communications. Bring examples of campaigns you've worked on, especially those that were social-first or culturally relevant. Be ready to brainstorm new ideas on the spot; they’ll appreciate your quick thinking!
✨Understand the Agency's Values
Familiarise yourself with FleishmanHillard’s commitment to inclusivity and equity. Be prepared to discuss how you can contribute to this environment. Highlight any experiences you have that align with their values, as it shows you’re a good cultural fit for their team.
✨Engage with Questions
Prepare thoughtful questions about the role and the agency’s approach to integrated campaigns. Ask about their recent projects or how they measure success in their campaigns. This not only shows your interest but also gives you insight into whether this is the right place for you.
