Social Media Analyst - Award Winning Global Communications Agency

We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.

Team Within TRUE Global Intelligence (TGI), we are passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, the media, businesses and markets. Our clients not only look to us to help provide them with business‑critical answers for today, but to use this knowledge to innovate and plan for the future. We’re a friendly, hard‑working and curious team of researchers and analysts from a wide range of backgrounds. We conceive and deliver both research, measurement and evaluation strategies for clients and teams across the agency. Our mission is to put intelligence at the heart of all that the agency delivers. We work across the agency’s entire client portfolio, providing research, analytics and intelligence services focused on corporate reputation, brand marketing, patient awareness, stakeholder engagement, tech innovation, B2B sales and product launches.

The Role: This role is all about making sense of social and digital data to help clients understand what’s actually happening with their audiences and content. You’ll be pulling together insights from multiple projects, cleaning data, running analysis through various social intelligence tools, and spotting trends that matter. The job involves building reports and presentations that tell a clear story with real recommendations clients can actually use, then presenting those findings to stakeholders and eventually clients themselves. You’re managing multiple workstreams and ensuring everything’s consistent and accurate, while also being proactive about flagging any issues around timelines, budgets, or data quality. Essentially, you’re the bridge between raw data and actionable insights, helping teams understand audience behaviour, platform opportunities, and what’s emerging in the cultural landscape that could impact their strategies.

Responsibilities:

• Analyze social and digital data to uncover content, audience, industry and cultural insights.
• Build clear, client‑ready reports and presentations with compelling narratives and actionable recommendations.
• Manage data collection, cleaning and analysis across multiple projects and workstreams.
• Use a range of social intelligence and analytics tools to support reporting and measurement.
• Apply research and measurement methodologies to answer client business questions.
• Present findings and trends confidently to internal stakeholders and, eventually, clients.
• Identify emerging platform trends, audience behaviours and opportunities relevant to client challenges.
• Ensure analytical quality, accuracy and consistency across deliverables.
• Flag timeline, budget or data quality risks proactively.

About You:

• Experience in social marketing analytics, digital analytics or communications measurement.
• Experience working with B2B clients is ideal, but not essential.
• Excellent business writing and reporting skills, with the ability to turn data into clear, strategic narratives.
• Hands‑on experience with Sprinklr Analytics (Marketing and Social modules essential).
• Experience working with earned and owned social measurement frameworks.

Technical & Analytical Skills:

• Experience using social listening, audience and measurement platforms such as Talkwalker, Brandwatch, NewsWhip, Tubular, Audiense, StatSocial or Tagger (Sprout Social).
• Strong understanding of social media platforms including LinkedIn, Instagram, TikTok, YouTube and Facebook, including platform analytics, algorithms and content performance metrics.
• Experience writing Boolean queries and extracting social, digital or media data.
• Proficiency in Excel, PowerPoint, Google Sheets and Google Slides.
• Familiarity with LLMs and AI tools such as ChatGPT, Claude or Gemini.

What We Offer You:

• A warm and friendly team with a fantastic portfolio of global and UK clients.
• A truly global network, the opportunity to be part of multi‑market campaigns, regularly working with colleagues across the globe.
• Global mobility, a programme of short‑term or permanent exchange opportunities, particularly in EMEA or the US.
• A strengths‑based L&D framework with an in‑house coach and development opportunities for career‑defining work.
• Flexibility. We’ve fully embraced hybrid and flexible working. We have a great office and human contact remains an important element of our culture.
• Work‑life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it.
• Culture Club – from office manicures, nutritionists, in‑house massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get‑togethers.
• Opportunities to join our Employee Resource Groups (global and local), the Shadow Board or DE&I Steering committee.
• A Career Guardian Scheme for underrepresented talent and mentorship opportunities.
• Pro‑bono comms, volunteer opportunities and personal charity matching.
• 30 days of holiday plus a day off on your birthday (or that of your child), plus all days between Christmas and New Year and a buy‑back scheme for those who want more.
• 6‑12 week sabbaticals!
• BUPA medical cover – including 24/7 virtual GP, funded eye tests, fertility, and menopause support.
• Permanent Health Insurance.
• Employee Assistance Programme (EAP).
• Generous Pension contributions, personal finance clinics and Life Assurance.
• Discounted gym membership and Feel Well reimbursement.
• Cycle2Work scheme and season ticket loans.
• Generous parental leave and emergency childcare provision.
• Passion Project Grants – funding for your passions outside of work.
• Retail, dinner or spa vouchers for key milestones.
• Omnicom employee discounts across a variety of high‑street retail, travel and entertainment venues.