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- Tasks: Manage projects, analyse social media data, and provide actionable insights for clients.
- Company: Join FleishmanHillard, a top global communications agency known for its inclusive culture.
- Benefits: Enjoy flexible hybrid working, generous holidays, and wellness perks like in-house massages.
- Why this job: Work with Fortune 500 clients and be part of a team that values innovation and growth.
- Qualifications: 3+ years in marketing analytics; strong social media expertise and project management skills required.
- Other info: Opportunities for global mobility and a clear pathway for career development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Senior Social & Digital Analyst – Global Communications Agency
Join to apply for the Senior Social & Digital Analyst – Global Communications Agency role at FleishmanHillard UK
Senior Social & Digital Analyst – Global Communications Agency
5 days ago Be among the first 25 applicants
Join to apply for the Senior Social & Digital Analyst – Global Communications Agency role at FleishmanHillard UK
Are you passionate about leveraging digital data to uncover meaningful insights? We are seeking a Senior Social & Digital Analyst to join True Global Intelligence (TGI), our global research & analytics team. In this role, you\’ll collaborate with Fortune 500 clients, transforming complex social and digital analytics into strategic recommendations that drive business results.
We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running. We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age.
The team
Within TRUE Global Intelligence (TGI), we are passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, the media, businesses and markets. Our clients not only look to us to help provide them with business-critical answers for today, but to use this knowledge to innovate and plan for the future.
The role
You’ll be responsible for managing the end-to-end execution of projects while cultivating strong relationships with clients and cross-functional internal teams. You’ll gather, analyse, and interpret data from various digital and social media platforms to provide actionable insights that drive our clients\’ strategies. This role will require a strong analytical mindset, a passion for social media, and the ability to translate numbers into compelling narratives for both internal and client-facing purposes.
Day To Day Responsibilities Include
- Data Collection and Analysis
- Monitor and analyse performance metrics across social platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) o Track campaign performance, engagement trends, and audience behaviour to uncover actionable insights
- Develop and maintain dashboards to track KPIs in real time
- Escalate issues that impact the timeline, budget, or data quality in a timely manner to Directors on the account
- Deliver detailed reports on campaign performance, including ROI analysis and audience sentiment
- Present insights and recommendations to clients and internal teams to inform strategy o Stay updated on emerging trends, platform algorithm changes, and competitive benchmarks
- Collaborate with creative, content, and strategy teams to translate the data into impactful recommendations
- Identify growth opportunities by analysing market trends and audience data
- Recommend tools, technologies, or methodologies to improve analytics capabilities
About 80% of your time will be spent on billable work, and the remaining 20% spent on new business and agency initiatives.
About You
- At least 3 years of experience in marketing analytics or comms social analytics, with knowledge of earned, and owned media measurement approaches; paid media analytics a nice to have!
- Able to build strong working relationships with clients, team members and stakeholders. Previous experience in a client-service capacity is preferred.
- Excellent Project Management skills; capable of setting priorities, meeting deadlines, and managing projects.
- Strong expertise of social media platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok) – from sourcing data, understanding algorithms to using native analytics.
- Hands-on expertise using Sprinklr (Marketing and Social modules), social listening tools like TalkWalker, NewsWhip, Tubular or Brandwatch, audience tools like Audiense or StatSocial and influencer tools like Tagger.
- Experience with influencer identification, vetting and monitoring.
- Strong skills in MS Excel, MS PowerPoint and/or Google Sheets, Google Slides.
- Proven analytical and deductive reasoning skills; able to translate findings into actionable insights.
- Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage. Great at presenting findings to a diverse audience.
- Comfortable with asking good questions to get to the heart of issues quickly and act decisively while seeing the “bigger picture”.
- Not required, but as a bonus: Experience using paid media tools, web analytics tools (Google Analytics, Adobe) or audience research tools like GlobalWebIndex.
If you have experience in the above we’d love to hear from you!
A Few Things We Think You’ll Love
- A friendly and inclusive team with a global reach
- Opportunities to work across multi-market campaigns and collaborate across our Omnicom network
- A clear pathway for growth, development and leadership
- Global mobility and secondment opportunities
- Flexible hybrid working with a culture that truly values work-life balance
- Amazing Culture Club perks – from rooftop yoga to in-house massages
- Comprehensive wellbeing and benefits package (including BUPA, generous parental leave, gym membership, fertility & menopause support)
- Generous holidays, including birthday leave, Christmas closure and sabbaticals
We will always treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.
Apologies in advance but due to the high volume of applications we receive we aren\’t always able to respond to every application individually.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Management and Manufacturing
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Industries
Public Relations and Communications Services
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Senior Social & Digital Analyst - Global Communications Agency employer: FleishmanHillard UK
Contact Detail:
FleishmanHillard UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social & Digital Analyst - Global Communications Agency
✨Tip Number 1
Familiarise yourself with the latest trends in social media analytics. Follow industry leaders and subscribe to relevant newsletters to stay updated on new tools and methodologies that can enhance your analytical skills.
✨Tip Number 2
Network with professionals in the field by attending industry events or webinars. Engaging with others can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview.
✨Tip Number 3
Showcase your analytical skills through personal projects or case studies. Create a portfolio that highlights your ability to transform data into actionable insights, which will demonstrate your expertise to potential employers.
✨Tip Number 4
Prepare for interviews by practising how to present complex data in a clear and engaging manner. Use storytelling techniques to convey your findings, as this will resonate well with both technical and non-technical audiences.
We think you need these skills to ace Senior Social & Digital Analyst - Global Communications Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics and social media. Emphasise your analytical skills and any specific tools you've used, such as Sprinklr or Google Analytics, to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital data and how it can drive business results. Mention specific projects where you've transformed data into actionable insights, showcasing your ability to communicate complex information effectively.
Showcase Your Analytical Skills: Provide examples of how you've monitored and analysed performance metrics in previous roles. Highlight any experience with social media platforms and how you've used data to inform strategy, as this is crucial for the position.
Prepare for Potential Questions: Think about how you would present insights and recommendations to clients. Be ready to discuss your approach to data analysis and how you stay updated on emerging trends in social media, as these are key aspects of the role.
How to prepare for a job interview at FleishmanHillard UK
✨Know Your Data Tools
Familiarise yourself with the specific tools mentioned in the job description, such as Sprinklr, TalkWalker, and Google Analytics. Be prepared to discuss your hands-on experience with these platforms and how you've used them to derive insights in past roles.
✨Showcase Your Analytical Skills
Prepare examples of how you've transformed complex data into actionable insights. Think about specific campaigns you've worked on and be ready to explain the metrics you tracked and the recommendations you made based on your analysis.
✨Understand Social Media Trends
Stay updated on the latest trends and algorithm changes across major social media platforms. Be ready to discuss how these changes can impact campaign performance and audience engagement, demonstrating your proactive approach to staying informed.
✨Practice Your Presentation Skills
Since you'll need to present findings to clients and internal teams, practice articulating your insights clearly and confidently. Use storytelling techniques to make your data compelling, ensuring you can engage a diverse audience effectively.
