Research Manager - Media, Social & Digital Analytics, Global Communications Agency

The Team Within TRUE Global Intelligence (TGI), we are passionate about using research, data and information to uncover insights that are critical to understanding people, sectors, the media, businesses and markets. Our clients not only look to us to help provide them with business‑critical answers for today, but to use this knowledge to innovate and plan for the future. We’re a friendly, hard‑working and curious team of researchers and analysts from a wide range of backgrounds. We conceive and deliver both research, measurement and evaluation strategies for clients and teams across the agency. Our mission is to put intelligence at the heart of all that the agency delivers.

We work across the agency’s entire client portfolio, providing research, analytics and intelligence services focused on corporate reputation, brand marketing, patient awareness, stakeholder engagement, tech innovation, B2B sales and product launches. We provide research counsel daily, delivering on a wide range of research consultative services, including, but not limited to:

• Providing new and existing clients with research, intelligence and analytics that helps them plan cut‑through campaigns by exploring and understanding their target audience(s) and stakeholders.
• Delivering in‑depth analysis of coverage, social conversation and other digital signals to understand the topics and issues that are pertinent to our clients and the campaigns we execute on their behalf.
• Using primary research to develop content and thought leadership collateral for our clients to support their business and broader communication efforts.
• Developing and implementing measurement and evaluation strategies that allow for programmatic tracking and reporting of campaigns and to demonstrate how PR and communication impact our client’s business.

The Role As a Research Manager with TRUE Global Intelligence, you lead on and deliver research, analytics, and insights workstreams by overseeing the analysis of social, media, and digital conversations and published research. You'll translate research findings into actionable recommendations within reporting and analytics deliverables. You'll also be a key resource for the team across media/social analytics, audience understanding, channel performance, and secondary research.

Key Responsibilities Include:

• Overseeing/ collating monitoring, conversation analysis and pattern recognition across multiple client accounts.
• Delivering social, media, or digital channel reports on a daily, weekly, monthly, or quarterly basis. These reports would be a combination of quantitative inputs (e.g., coverage volumes, message prominence, content performance) and contextual reporting (e.g., key findings and implications).
• Supporting with social media and LLM/GEO monitoring programs. These would include both ongoing topics or issues monitoring as well as providing specific / ad‑hoc issues and crises support.
• Providing traditional and AI‑powered secondary research, supporting new business and client teams by delivering market, competitive & audience intelligence.
• Assisting new business and existing clients in identifying emotive behaviour drivers for target audiences.
• Provide consistent quality, delivering reports that are free from grammatical and quantitative errors and provide valuable insights to clients.

About You:

• Experience in marketing analytics, communications measurement or social/ digital media analytics, with knowledge of earned and owned media measurement approaches.
• Hands on experience using a variety of analytics and audience tools including, but not limited to, Talkwalker, LexisNexis, GlobalWebIndex, Cision, MuckRack, Stylus, Tagger, Sprout, Sprinklr, Statista, Audiense or StatSocial.
• Strong knowledge of social media platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok) – from understanding platform algorithms to data sourcing and using native analytics.
• Experience compiling compelling narratives from multi‑source desk research + AI deep research.
• Experience with crisis monitoring & reporting protocols across multi‑channel formats.
• Strong skills in MS Excel, MS PowerPoint and/or Google Sheets, Google Slides, as well as working knowledge of AI usage to drive workflow efficiencies across research and analytics workstreams.
• Comfortable with asking good questions to get to the heart of issues quickly and act decisively while seeing the “bigger picture”.
• Excellent project management skills; capable of setting priorities, meeting deadlines, and managing projects (budgets, timelines, junior staff).
• Strong experience writing insightful business reports for audiences at different levels of seniority and analytical knowledge; proven analytical and deductive reasoning skills; able to translate findings into actionable insights.
• Strong written and verbal communication skills with the ability to interact with all levels using both technical and non‑technical verbiage.
• Great at presenting findings to a diverse audience.

What We Offer You:

• A warm and friendly team with a fantastic portfolio of global and UK clients.
• A truly global network, the opportunity to be part of multi‑market campaigns, regularly working with colleagues across the globe.
• Global mobility, a programme of short‑term or permanent exchange opportunities, particularly in EMEA or the US.
• A strengths‑based L&D framework with an in‑house coach and development opportunities for career‑defining work.
• Flexibility. We’ve fully embraced hybrid and flexible working. We have a great office and human contact remains an important element of our culture.
• Work‑life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it.
• Culture Club – from office manicures, nutritionists, in‑house massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get‑togethers.
• Opportunities to join our Employee Resource Groups (global and local), the Shadow Board or DE&I Steering committee.
• A Career Guardian Scheme for under‑represented talent and mentorship opportunities.
• Pro‑bono comms, volunteer opportunities and personal charity matching.
• 30 days of holiday plus a day off on your birthday (or that of your child), plus all days between Christmas and New Year and a buy‑back scheme for those who want more.
• 6‑12 week sabbaticals!
• BUPA medical cover – including 24/7 virtual GP, funded eye tests, fertility, and menopause support.
• Permanent Health Insurance.
• Employee Assistance Programme (EAP).
• Generous Pension contributions, personal finance clinics and Life Assurance.
• Discounted gym membership and FHeel Well reimbursement.
• Cycle2Work scheme and season ticket loans.
• Generous parental leave and emergency childcare provision.
• Passion Project Grants – funding for your passions outside of work.
• Retail, dinner or spa vouchers for key milestones.
• Omnicom employee discounts across a variety of high‑street retail, travel and entertainment venues.

We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY’s National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.