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- Tasks: Lead eCommerce communications, develop integrated strategies, and oversee innovative campaigns.
- Company: Global communications agency focused on brand impact and eCommerce.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of brand communication in the fast-paced eCommerce landscape.
- Qualifications: Experience in PR, marketing, and eCommerce with strong leadership skills.
- Other info: Join a talented team and drive impactful campaigns for top retail clients.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We are seeking an experienced Director of Integrated Communications to lead our eCommerce communications practice. This strategic role combines PR expertise with deep eCommerce knowledge to deliver integrated campaigns that drive brand awareness, customer acquisition, and sales for our growing roster of retail and digitalânative clients. You will develop integrated communication strategies spanning earned media, owned channels, paid amplification, influencer partnerships, and content marketing. This role offers the opportunity to lead a talented team, drive business development, and shape how modern brands communicate in the competitive eCommerce landscape.
Key Responsibilities
- Strategic Leadership
- Develop and execute integrated communication strategies that deliver measurable business outcomes for eCommerce clients.
- Lead the P&L for assigned client accounts, ensuring profitability and growth.
- Stay ahead of industry trends and emerging platforms, particularly within eCommerce, retail tech, and consumer behavior.
- Champion best practices in integrated communications across the agency.
- Client Management & Business Development
- Manage relationships with Câsuite and marketing leadership at key clients.
- Lead pitches and presentations for new business opportunities, particularly in eCommerce and DTC sectors.
- Identify crossâselling opportunities and develop integrated service offerings.
- Ensure exceptional client satisfaction and retention.
- Team Leadership
- Lead, mentor, and develop a team of account managers, strategists, and coordinators.
- Set performance standards and drive a culture of excellence and creativity.
- Foster collaboration across PR, content, digital, and influencer teams.
- Support team professional development and career progression.
- Campaign Development
- Oversee the creation of innovative, integrated campaigns that break through in the eCommerce space.
- Ensure all work demonstrates creativity, strategic thinking, and measurable ROI.
- Balance owned, earned, shared, and paid channels to maximize impact.
- Manage campaign timelines, budgets, and quality across all deliverables.
- Expertise In ECommerce Communications
- Understand eCommerce business models, customer journey, and key performance metrics (CAC, LTV, conversion rates).
- Develop strategies that support customer acquisition, retention, and lifetime value.
- Leverage product launches, seasonal campaigns, and dataâdriven insights in PR strategy.
- Navigate unique challenges of online retail including marketplace optimization, reviews and reputation, and community building.
Required Experience
- Background in PR, communications, or marketing with leadership/management experience.
- Proven track record of developing and executing integrated communications campaigns.
- Demonstrated experience working with eCommerce, DTC, or retail brands (preferably digitalânative).
- Strong understanding of earned media, content marketing, influencer partnerships, and digital channels.
- Ability to read and interpret eCommerce metrics and translate them into PR/communications strategy.
- Experience managing teams and leading crossâfunctional projects.
- Excellent project management and organizational skills.
- Exceptional written and verbal communication abilities.
Desired Skills & Attributes
- Background in eCommerce, retail, or directâtoâconsumer sectors.
- Experience with marketing technology, CRM platforms, and analytics tools.
- Knowledge of influencer marketing and community management.
- Crisis communications experience.
- Familiarity with media buying and paid social platforms.
- Strong commercial acumen and entrepreneurial mindset.
- Ability to thrive in a fastâpaced, dynamic environment.
- Strategic thinker with strong problemâsolving abilities.
- Energetic, collaborative, and adaptable leadership style.
Seniority level: Director
Employment type: Fullâtime
Job function: Marketing and Sales
Industries: Public Relations and Communications Services
Director (eCommerce), Brand Impact - Global Communications Agency in London employer: FleishmanHillard UK
Contact Detail:
FleishmanHillard UK Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Director (eCommerce), Brand Impact - Global Communications Agency in London
â¨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes itâs not just what you know, but who you know that can land you that dream job.
â¨Tip Number 2
Prepare for interviews by researching the company and its eCommerce strategies. We want to see you shine, so come armed with insights and ideas that show youâre ready to lead their integrated communications!
â¨Tip Number 3
Showcase your past successes! Bring examples of campaigns you've led that drove real results. We love seeing how youâve made an impact in the eCommerce space, so donât hold back!
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, weâre always on the lookout for passionate candidates who are ready to make waves in the eCommerce world.
We think you need these skills to ace Director (eCommerce), Brand Impact - Global Communications Agency in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Director role. Highlight your experience in eCommerce and integrated communications, showing how you can drive brand awareness and customer acquisition for our clients.
Showcase Your Leadership Skills: We want to see your leadership style! Share examples of how you've led teams and managed client relationships, especially with C-suite executives. This is key for us as we look for someone who can inspire and mentor others.
Demonstrate Your Strategic Thinking: In your application, illustrate your ability to develop and execute integrated communication strategies. Use specific examples that showcase your understanding of eCommerce metrics and how they inform PR strategies.
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to receive your details and ensures youâre considered for this exciting opportunity in our growing agency.
How to prepare for a job interview at FleishmanHillard UK
â¨Know Your eCommerce Inside Out
Make sure you brush up on the latest trends in eCommerce, especially those related to retail tech and consumer behaviour. Being able to discuss how these trends impact integrated communications will show that you're not just a PR expert but also a strategic thinker who understands the landscape.
â¨Showcase Your Leadership Skills
Prepare examples of how you've led teams and managed client relationships in previous roles. Highlight your experience in mentoring and developing talent, as well as any successful campaigns you've overseen. This will demonstrate your ability to lead and inspire a team effectively.
â¨Master the Metrics
Familiarise yourself with key eCommerce metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Be ready to discuss how you've used data-driven insights to shape PR strategies in the past. This will show that you can translate numbers into actionable communication strategies.
â¨Prepare for Client Management Scenarios
Think about potential scenarios you might face when managing C-suite clients. Prepare to discuss how you would handle pitches, presentations, and cross-selling opportunities. This will help you convey your confidence and readiness to take on the challenges of the role.
