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- Tasks: Lead integrated communications for eCommerce, driving brand awareness and sales.
- Company: Dynamic global communications agency with a start-up mentality.
- Benefits: Competitive salary, career growth, and a creative work environment.
- Why this job: Shape how brands communicate in the fast-paced eCommerce landscape.
- Qualifications: Experience in PR, marketing, and eCommerce with strong leadership skills.
- Other info: Join a talented team and make a real impact on innovative campaigns.
The predicted salary is between 43200 - 72000 £ per year.
We harness the collective power of creative, social and strategic marketing to produce electric, infectious and award‑winning communications. With this in mind, we create provocative, inspiring solutions for big brands with stories to tell – which could be anything from traditional media, social‑first content and creators to an installation, film, event or long‑term movement. And while we’re part of a successful global group, we have developed a ‘start‑up’ mentality of bravery and entrepreneurialism, rooted in business‑changing ideas.
We are seeking an experienced Director of Integrated Communications to lead our eCommerce communications practice. This is a strategic role combining PR expertise with deep eCommerce knowledge to deliver integrated campaigns that drive brand awareness, customer acquisition, and sales for our growing roster of retail and digital‑native clients. You will be responsible for developing integrated communication strategies that span earned media, owned channels, paid amplification, influencer partnerships, and content marketing. This role offers the opportunity to lead a talented team, drive business development, and shape how modern brands communicate in the competitive eCommerce landscape.
Key Responsibilities
- Develop and execute integrated communication strategies that deliver measurable business outcomes for eCommerce clients
- Lead the P&L for assigned client accounts, ensuring profitability and growth
- Stay ahead of industry trends and emerging platforms, particularly within eCommerce, retail tech, and consumer behavior
- Champion best practices in integrated communications across the agency
- Manage relationships with C‑suite and marketing leadership at key clients
- Lead pitches and presentations for new business opportunities, particularly in eCommerce and DTC sectors
- Identify cross‑selling opportunities and develop integrated service offerings
- Ensure exceptional client satisfaction and retention
- Lead, mentor, and develop a team of account managers, strategists, and coordinators
- Set performance standards and drive a culture of excellence and creativity
- Foster collaboration across PR, content, digital, and influencer teams
- Support team professional development and career progression
- Oversee the creation of innovative, integrated campaigns that break through in the eCommerce space
- Ensure all work demonstrates creativity, strategic thinking, and measurable ROI
- Balance owned, earned, shared, and paid channels to maximize impact
- Manage campaign timelines, budgets, and quality across all deliverables
- Understand eCommerce business models, customer journey, and key performance metrics (CAC, LTV, conversion rates)
- Develop strategies that support customer acquisition, retention, and lifetime value
- Leverage product launches, seasonal campaigns, and data‑driven insights in PR strategy
- Navigate unique challenges of online retail including marketplace optimisation, reviews and reputation, and community building
Required Experience
- Background in PR, communications, or marketing with leadership/management experience
- Proven track record of developing and executing integrated communications campaigns
- Demonstrated experience working with eCommerce, DTC, or retail brands (preferably digital‑native)
- Strong understanding of earned media, content marketing, influencer partnerships, and digital channels
- Ability to read and interpret eCommerce metrics and translate them into PR/communications strategy
- Experience managing teams and leading cross‑functional projects
- Excellent project management and organisational skills
- Exceptional written and verbal communication abilities
Desired Skills & Attributes
- Background in eCommerce, retail, or direct‑to‑consumer sectors
- Experience with marketing technology, CRM platforms, and analytics tools
- Knowledge of influencer marketing and community management
- Crisis communications experience
- Familiarity with media buying and paid social platforms
- Strong commercial acumen and entrepreneurial mindset
- Ability to thrive in a fast‑paced, dynamic environment
- Strategic thinker with strong problem‑solving abilities
- Energetic, collaborative, and adaptable leadership style
Director, Integrated Communications (eCommerce), Brand Impact - Global Communications Agency employer: FleishmanHillard UK
Contact Detail:
FleishmanHillard UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Integrated Communications (eCommerce), Brand Impact - Global Communications Agency
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best work in integrated communications and eCommerce. Use case studies to demonstrate how you've driven brand awareness and sales. This will make you stand out when you're pitching yourself to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their recent campaigns and be ready to discuss how you can contribute to their success. Tailor your responses to show how your experience aligns with their needs, especially in the eCommerce space.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can bring creativity and strategic thinking to our team. Plus, applying directly gives you a better chance of being noticed by our hiring managers.
We think you need these skills to ace Director, Integrated Communications (eCommerce), Brand Impact - Global Communications Agency
Some tips for your application 🫡
Show Your Passion for eCommerce: When writing your application, let your enthusiasm for eCommerce shine through! We want to see how your experience aligns with our mission of creating impactful communications for brands. Share specific examples that highlight your knowledge and passion for the industry.
Tailor Your Application: Make sure to customise your application for this role. Highlight your relevant experience in integrated communications and eCommerce. We love seeing how you can connect the dots between your past roles and what we’re looking for in a Director of Integrated Communications.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we’re looking for exceptional written communication abilities!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team and contributing to our exciting projects.
How to prepare for a job interview at FleishmanHillard UK
✨Know Your eCommerce Inside Out
Make sure you brush up on the latest trends in eCommerce, retail tech, and consumer behaviour. Being able to discuss these topics confidently will show that you're not just familiar with the industry but are also passionate about it.
✨Showcase Your Integrated Campaign Success
Prepare specific examples of integrated communications campaigns you've led. Highlight measurable outcomes like brand awareness, customer acquisition, and sales growth. This will demonstrate your ability to deliver results in a similar role.
✨Master the Art of Storytelling
Since the agency values creative and provocative solutions, think about how you can weave storytelling into your responses. Share how you've crafted compelling narratives for brands and how that has impacted their communication strategies.
✨Demonstrate Leadership and Team Development
Be ready to discuss your experience in leading teams and mentoring talent. Talk about how you've fostered collaboration across different departments and how you plan to drive a culture of excellence and creativity within the team.
