Associate Director (Travel & Tourism) - Brand PR (Maternity Cover) - Award Winning Global Team/[...] in London

Why FleishmanHillard? We have been named PRWeek’s Global Agency of the Year and Best Places to Work, recognized as a “Standout Agency” on Advertising Age’s A-List, and have earned NAFE’s “Top 50 Companies for Executive Women” for six years running. Our award‑winning work has also earned five Lions at the Cannes International Festival of Creativity.

The Team Our Brand Impact team harnesses the collective power of creative, social and strategic marketing to produce electric, infectious and award‑winning communications. We create provocative, inspiring solutions for big brands with stories to tell, ranging from traditional media and social‑first content, to installations, film, events or long‑term movements. While part of a successful global group, we have developed a “start‑up” mentality of bravery and entrepreneurialism, rooted in business‑changing ideas.

The Role As a seasoned Associate Director, you’ll play a strategic role managing an impressive portfolio of travel and tourism clients. You’ll orchestrate integrated, multi‑market brand campaigns that span media relations, influencer partnerships, social media, and experiential activations—positioning your clients as essential brands in a competitive landscape. You will also help foster a culture of curiosity and play a huge role in building trusted relationships across our business and supporting talent at all levels. This role is a 12 month maternity cover starting July/August.

All applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age.

Key Responsibilities

• Lead day‑to‑day operations, orchestrating integrated PR and brand activation programmes across a portfolio of travel and tourism clients.
• Craft forward‑thinking brand communications that resonate with both leisure and business travellers.
• Position your clients as the must‑know brands in an increasingly crowded travel and tourism landscape.
• Build and deepen client relationships through trusted strategic counsel and audience‑led brand positioning.
• Orchestrate multi‑market brand campaigns spanning media relations, influencer partnerships, social media content development, experiential events and more.
• Coordinate seamless delivery across international markets and diverse traveller segments.
• Drive new business and organic growth through strategic networking and cross‑market opportunities.
• Own client budgets and project delivery, delivering exceptional service and measurable impact.
• Contribute to thought leadership, represent the agency at industry events, and shape where we go next.

About You

• A confident, curious brand communicator with strong travel, tourism, or airline/aviation sector experience (bonus points for agency credentials).
• A person who can craft a story and builds genuine client trust while delivering standout work that drives awareness, consideration, and loyalty.
• A confident leader of integrated teams and multi‑channel programmes—from the first creative idea to flawless delivery across digital, social, traditional media and real‑world experiences.
• A passionate observer of traveller behaviour and market trends with genuine curiosity about how and why people move around the world.
• Able to span both brand and corporate worlds, offering executive and crisis support when needed.
• A real collaborator who champions inclusion, feedback and professional development.
• Right to work in the UK and able to work in our Bankside office at least 3 days per week.
• Willing and able to travel for work—occasional travel is part of the gig.

What We Offer You

• A warm and friendly team with a fantastic portfolio of global and UK clients.
• A truly global network, the opportunity to be part of multi‑market campaigns, regularly working with colleagues across the globe.
• Global mobility, a programme of short‑term or permanent exchange opportunities, particularly in EMEA or the US.
• A strengths‑based L&D framework with an in‑house coach and development opportunities for career‑defining work.
• Flexibility—fully embracing hybrid and flexible working with a great office and human contact remaining an important element of our culture.
• Work‑life balance, as we support each other to achieve it.
• Culture club—office manicures, nutritionists, in‑house massage and acupressure sessions, yoga on the roof terrace, quizzes, boot camps, exhibits and seasonal get‑together events.
• Opportunities to join our Employee Resource Groups, the Shadow Board or DE&I Steering committee.
• A Career Guardian Scheme for underrepresented talent and mentorship opportunities.
• Pro‑bono comms, volunteer opportunities and personal charity matching.
• 30 days of holiday plus a day off on your birthday (or that of your child), all days between Christmas and New Year and a buy‑back scheme for those who want more.
• 6‑12 week sabbaticals.
• BUPA medical cover—including 24/7 virtual GP, funded eye tests, fertility and menopause support.
• Permanent health insurance.
• Employee Assistance Programme (EAP).
• Generous pension contributions, personal finance clinics and life assurance.
• Discounted gym membership and Feeel Well reimbursement.
• Cycle 2 Work scheme and season ticket loans.
• Generous parental leave and emergency childcare provision.
• Passion project grants—funding for your passions outside of work.
• Retail, dinner or spa vouchers for key milestones.
• Omnicom employee discounts across a variety of high‑street retail, travel and entertainment venues.