Account Manager - Sports Marketing in London

Account Manager - Sports Marketing in London

London Full-Time 33750 - 41250 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Spot trends in sports and gaming, creating bold campaigns that resonate with audiences.
  • Company: Join an award-winning global agency known for its inclusive culture and innovative work.
  • Benefits: Enjoy flexible working, generous holiday, and unique perks like wellness sessions and sabbaticals.
  • Other info: Collaborative environment with opportunities for personal growth and global mobility.
  • Why this job: Be at the forefront of youth culture, shaping how brands connect with fans.
  • Qualifications: Passion for sports, strong social skills, and a knack for spotting cultural moments.

The predicted salary is between 33750 - 41250 £ per year.

If you’re looking to continue your communications career in an award-winning global agency, then this might just be the role for you!

Why FleishmanHillard? We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions at the Cannes International Festival of Creativity in previous years. We are committed to creating an inclusive and equitable working environment for everyone.

The Team: Our Brand Impact team harness the collective power of creative, social and strategic marketing to produce electric, infectious and award-winning communications. We create provocative, inspiring solutions for big brands with stories to tell - which could be anything from traditional media, social first content and creators to an installation, film, event or long-term movement.

The Role: This is a role at the cutting edge of sports, gaming, and youth culture communications. You'll be the pulse of what's trending, spotting cultural moments on social channels before they go mainstream, and translating them into bold, shareable campaigns that capture audiences' imagination. Working across PR, social, and creator partnerships, you'll craft integrated campaigns that live and breathe across platforms, turning fleeting trends into powerful brand moments.

Key Responsibilities include:

  • Insights + Culture
    • Identify and capitalise on emerging trends in sport, gaming, fan culture and relevant cultural moments and proactively bring reactive content ideas to clients.
    • Translate trends from platforms such as TikTok, Instagram, YouTube and Twitch into social content and PR-able stories.
    • Monitor breaking news, trends, fan sentiment to identify reactive comms and marketing opportunities.
    • Contribute to new business pitches with earned media, social and culturally relevant ideas.
  • Creative and strategy
    • Input into delivery of integrated comms (PR x social x creator) campaigns.
    • Support on content/story ideation rooted in football, sport, and online/social media culture, ensuring work is timely, relevant and shareable.
    • Develop and deliver creative and culturally-led campaigns that live across PR and social channels.
  • Execution
    • Support with, and drive, social-first content planning, ensuring campaigns are designed to perform natively on each platform.
    • Support in driving high-impact and alternative media opportunities while ensuring stories are optimised for social amplification.
    • Manage global media relations, press materials and media pitching as required.
    • Brief talent (athletes, creators, streamers), ensuring content aligns with both PR and social objectives.
    • Act as an internal and external voice on trends across sport, social media, youth culture and gaming.

About You:

  • Passionate for sports, particularly football, with a varied understanding of fan culture and digital communities.
  • Proven experience in brand comms with a strong social/digital skillset, with experience in sports and youth culture – and ideally gaming.
  • Strong knowledge of major social platforms and how content lands across the mix.
  • Experience working with creators or talent/athletes, ideally in sport and/or gaming.
  • Creative thinker with a social-first mindset and strong cultural awareness.
  • Experience of in working with / responding to creative briefs.
  • Curiosity in and zeitgeist of cultural and social trends.
  • A real collaborator who champions inclusion, feedback and professional development.
  • Right to work in the UK and able to work in our Bankside office at least 3 days per week.

If this sounds like you, we'd love to hear from you!

What We Offer You:

  • A warm and friendly team with a fantastic portfolio of global and UK clients.
  • A truly global network, the opportunity to be part of multi-market campaigns, regularly working with colleagues across the globe.
  • Global mobility, a programme of short-term or permanent exchange opportunities, particularly in EMEA or the US.
  • A strengths-based L&D framework with an in-house coach and development opportunities for career defining work.
  • Flexibility. We’ve fully embraced hybrid and flexible working.
  • Work-life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it.
  • Culture Club – from office manicures, nutritionists, inhouse massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get-togethers.
  • Opportunities to join our Employee Resource Groups (global and local), the Shadow Board or DE&I Steering committee.
  • A Career Guardian Scheme for underrepresented talent and mentorship opportunities.
  • Pro-bono comms, volunteer opportunities and personal charity matching.
  • 30 days of holiday plus a day off on your birthday (or that of your child), plus all days between Christmas and New Year and a buy-back scheme for those who want more.
  • 6-12 week sabbaticals!
  • BUPA medical cover – including 24/7 virtual GP, funded eye tests, fertility, and menopause support.
  • Permanent Health Insurance.
  • Employee Assistance Programme (EAP).
  • Generous Pension contributions, personal finance clinics and Life Assurance.
  • Discounted gym membership and FHeel Well reimbursement.
  • Cycle2Work scheme and season ticket loans.
  • Generous parental leave and emergency childcare provision.
  • Passion Project Grants – funding for your passions outside of work.
  • Retail, dinner or spa vouchers for key milestones.
  • Omnicom employee discounts across a variety of high-street retail, travel and entertainment venues.

We will always treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.

Apologies in advance but due to the high volume of applications we receive we are unable to respond to every application individually.

Account Manager - Sports Marketing in London employer: FLEHILUK Fleishman Hillard

FleishmanHillard is an award-winning agency that prioritises inclusivity and employee well-being, making it an exceptional employer for those seeking a dynamic and supportive work environment. With a strong focus on professional development, employees benefit from global mobility opportunities, a strengths-based learning framework, and a culture that values work-life balance through flexible working arrangements and engaging team activities. Join a passionate team dedicated to delivering impactful insights for Fortune 500 clients while enjoying generous benefits and a vibrant workplace culture.

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Contact Details:

FLEHILUK Fleishman Hillard Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Account Manager - Sports Marketing in London

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We think you need these skills to ace Account Manager - Sports Marketing in London

Trend Analysis
Social Media Strategy
Cultural Awareness
Brand Communications
Content Creation
Media Relations
Campaign Development

Some tips for your application 🫡

Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!

Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.

Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of FLEHILUK Fleishman Hillard. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.

Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at FLEHILUK Fleishman Hillard.

How to prepare for a job interview at FLEHILUK Fleishman Hillard

Master the Art of Storytelling

In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.

Know Your PR Tools Inside Out

Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.

Stay Current with Industry Trends

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Showcase Our Versatility

As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.