At a Glance
- Tasks: Drive digital customer journey improvements and optimise conversion rates through data-driven strategies.
- Company: Join Corpay, a leading player in digital marketing with a vibrant London office.
- Benefits: Enjoy 25 days holiday, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams across the globe and shape the future of digital marketing.
- Why this job: Make a real impact on customer experiences and drive business success in a dynamic environment.
- Qualifications: 4+ years in CRO, strong analytical skills, and experience with testing platforms.
The predicted salary is between 67500 - 82500 £ per year.
Corpay is currently looking to hire a Senior CRO Manager within our Digital Marketing business function. This position falls under our International Vehicles Payments line of business and is located in London. In this role, you will drive continuous improvements across digital customer journeys by identifying conversion opportunities, designing and executing experimentation programmes, analysing user behaviour, and optimising website and landing page performance to increase lead generation, customer acquisition, and revenue. You will report directly to VP Digital and regularly collaborate with the wider Marketing organisation, Product, Sales, Analytics teams, UX/UI, Development, and our strategic digital agency.
How We Work
- Assigned workspace in London office
- Company-issued equipment
Role Responsibilities
- Developing and executing a comprehensive CRO roadmap aligned with business objectives
- Identifying friction points and opportunities within customer journeys across websites, landing pages, forms, and digital campaigns
- Prioritising optimisation initiatives based on business impact, effort, and strategic importance
- Driving continuous improvement of conversion funnels across acquisition, engagement, and retention stages
- Designing, implementing, and managing A/B tests, multivariate tests, and personalisation initiatives
- Creating test hypotheses based on quantitative and qualitative data insights
- Ensuring statistical validity and rigorous testing methodologies
- Analysing test results and communicating actionable recommendations to stakeholders
- Monitoring and reporting on key conversion metrics, including conversion rate, bounce rate, engagement, lead quality, and revenue impact
- Utilising tools such as Google Analytics, Looker Studio, Hotjar, Clarity, Contentsquare, FullStory, or similar platforms to uncover optimisation opportunities
- Conducting funnel analysis, user behaviour analysis, and customer journey mapping
- Developing dashboards and performance reporting for senior leadership
- Collaborating with UX/UI designers to improve user experience and reduce conversion barriers
- Leveraging customer research, usability testing, session recordings, heatmaps, and surveys to inform optimisation decisions
- Ensuring digital experiences are aligned with customer needs and business objectives
- Managing and working with our strategic agency to shape the CRO strategy and coordinate delivery
- Partnering with Marketing, Product, Design, Development, Sales, and Data teams to implement optimisation initiatives
- Influencing stakeholders through data-backed recommendations and business cases
- Acting as the internal subject matter expert for experimentation and conversion optimisation best practices
- Managing CRO and experimentation platforms
- Evaluating and recommending new technologies that support testing, personalisation, and digital optimisation
- Ensuring tracking, tagging, and measurement frameworks are accurately implemented
- Supporting improvements across key performance indicators, including website conversion rate, lead generation growth, CPA reduction, landing page performance, experiment velocity, revenue generated from optimisation initiatives, funnel abandonment reduction, and customer engagement improvements
Qualifications & Skills
- 4+ years of experience in Conversion Rate Optimisation, either agency or client side
- Proven track record of delivering measurable improvements in conversion rates and business outcomes
- Strong analytical skills with experience interpreting complex datasets
- Experience with experimentation and testing platforms such as Convert, Optimizely, VWO, or similar
- Proficiency with web analytics tools including Google Analytics (GA4), Hotjar, and Clarity
- Strong understanding of UX principles, customer behaviour, and digital customer journeys
- Experience working with CMS platforms and collaborating with development teams
- Strong project management and operational skills, with a proven track record of coordinating multiple teams to deliver initiatives and meaningful results
- Excellent communication and stakeholder management skills
- Ability to work closely with strategic agency partners and cross-functional teams across the UK, Europe, Australia, and New Zealand
- Commercial mindset with the ability to connect optimisation activity to lead generation, customer acquisition, revenue, and wider business outcomes
Benefits & Perks
- 25 days per annum + 8
Senior CRO Manager in London employer: Fleetcor Europe LTD
Corpay is an exceptional employer that prioritises employee growth and well-being, offering a supportive work culture where diversity and inclusion are at the forefront. As a Business Development Manager, you will benefit from a competitive salary structure with uncapped OTE, a company car, and access to comprehensive training resources like LinkedIn Learning, all while playing a pivotal role in the transition to electric vehicle solutions. Located within a dynamic industry, Corpay fosters long-term partnerships and encourages innovative thinking, making it a rewarding place for professionals seeking meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRO Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fleetcor Europe LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fleetcor Europe LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fleetcor Europe LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fleetcor Europe LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRO Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fleetcor Europe LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fleetcor Europe LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fleetcor Europe LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fleetcor Europe LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fleetcor Europe LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fleetcor Europe LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
