At a Glance
- Tasks: Lead SEO and AI search strategies to drive organic growth and enhance user experience.
- Company: Join Fleek, a fast-growing startup revolutionising the secondhand fashion supply chain.
- Benefits: Enjoy competitive salary, hybrid work model, and the chance to make a real impact.
- Other info: Work in a dynamic, non-hierarchical environment with a focus on innovation and ownership.
- Why this job: Be at the forefront of AI-driven search in a booming $350B market.
- Qualifications: 5+ years in SEO with a proven track record in organic growth and marketplace experience.
The predicted salary is between 60000 - 80000 £ per year.
Can you help us fix the world's most broken supply chain? The fashion industry produces over 100 billion garments a year. 60% end up in landfill, not because people don't want these clothes, but because the supply chain for getting secondhand fashion from donation to resale is completely offline, manual, and broken. Fleek is fixing this. Our mission is to make secondhand the first choice. We're building the infrastructure powering the global secondhand clothing trade, through a B2B marketplace and the AI systems digitising the supply chain behind it.
Through Fleek, vintage stores, online resellers, and retail buyers source graded secondhand inventory directly from wholesalers and rag houses across multiple countries. Our key enabler is FleekSort, an AI model fine‑tuned on secondhand fashion, that can grade, price, and categorise items with just a photo, turning what has historically been an opaque and manual trade into a structured, searchable, and tradable global inventory layer. Since 2022, we've saved 9 million items from landfill while tripling in size year‑on‑year. We're backed by some of the world's best investors, including a16z, Y Combinator, and HV Capital, alongside world‑class angels who helped build Depop, Shopify, and Postmates. Today, we serve thousands of resellers and retailers across the UK, Europe, and the US. With the secondhand fashion market projected to reach $350B by 2027, Fleek is building the AI‑native operational and financial backbone for secondhand commerce globally.
We're looking for people who want to build something that matters, and move fast doing it. Sound good? Keep reading.
About the Role
We treat SEO and AI Search (AEO/GEO) as one program, and we're hiring the person to own it end to end. This is a senior IC role with full channel ownership. You'll be our first and only search expert: you set the strategy, build the pages, and own the number. You'll report into Growth and work alongside performance marketing, influencer and social, engineering, and a CX team sitting on a goldmine of real customer questions. Organic is already our most efficient acquisition engine. Your job is to scale it, and to make Fleek the answer wherever second hand resellers and retailers search and ask questions, whether that's Google, ChatGPT, Perplexity, or AI Overviews.
Why This Role Stands Out
The AI search playbook is being written right now, and almost nobody has run it with a real P&L attached. You'll get to. This is also a builder's role, not a briefer's role. You own the website as a growth surface. You'll design and ship landing pages, and stand up programmatic templates from our own marketplace data. We care more about taste and what you can build than about how many slides you can produce. Engineering works with you on the deep technical lifts, but the day‑to‑day craft of the site is yours.
What You'll Own
- The number. New buyers from organic and AI search. You'll be accountable for growing organic at Fleek.
- SEO and AI search strategy (AEO/GEO). Baseline and grow our share of voice in Google and LLM answers for the head questions we can't own outright (
Organic Growth Lead, SEO & AI Search employer: Fleek
Fleek is an exceptional employer for those passionate about transforming the fashion industry and making a tangible impact on sustainability. With a high-ownership, non-hierarchical culture, employees are empowered to take initiative and see the direct results of their work, all while collaborating with a diverse team in a fast-paced environment. Located in London, Fleek offers unique opportunities for professional growth in the rapidly expanding secondhand market, backed by leading investors and a commitment to innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Growth Lead, SEO & AI Search
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Fleek are looking for when hiring for a Organic Growth Lead, SEO & AI Search.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Fleek for the Organic Growth Lead, SEO & AI Search, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Fleek as a Organic Growth Lead, SEO & AI Search, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Fleek’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Organic Growth Lead, SEO & AI Search.
We think you need these skills to ace Organic Growth Lead, SEO & AI Search
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Fleek, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Fleek's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Fleek. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Fleek
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Fleek uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Fleek. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
