At a Glance
- Tasks: Lead a team to revolutionise the secondhand fashion supply chain with innovative tech solutions.
- Company: Join Fleek, a fast-growing startup transforming the fashion industry.
- Benefits: Competitive salary, flexible in-office work, and opportunities for personal growth.
- Other info: Dynamic, collaborative culture focused on innovation and high ownership.
- Why this job: Make a real impact on sustainability while shaping the future of secondhand commerce.
- Qualifications: 10+ years in software engineering with a passion for product and team leadership.
The predicted salary is between 60000 - 80000 £ per year.
Can you help us fix the world's most broken supply chain? The fashion industry produces over 100 billion garments a year. 60% end up in landfill, not because people don't want these clothes, but because the supply chain for getting secondhand fashion from donation to resale is completely offline, manual, and broken. Fleek is fixing this. Our mission is to make secondhand the first choice. We're building the infrastructure powering the global secondhand clothing trade, through a B2B marketplace and the AI systems digitising the supply chain behind it.
Through Fleek, vintage stores, online resellers, and retail buyers source graded secondhand inventory directly from wholesalers and rag houses across multiple countries. Our key enabler is FleekSort, an AI model fine-tuned on secondhand fashion, that can grade, price, and categorise items with just a photo, turning what has historically been an opaque and manual trade into a structured, searchable, and tradable global inventory layer. Since 2022, we've saved 9 million items from landfill while tripling in size year-on-year. We're backed by some of the world's best investors, including a16z, Y Combinator, and HV Capital, alongside world-class angels who helped build Depop, Shopify, and Postmates. Today, we serve thousands of resellers and retailers across the UK, Europe, and the US. With the secondhand fashion market projected to reach $350B by 2027, Fleek is building the AI-native operational and financial backbone for secondhand commerce globally.
We're looking for people who want to build something that matters, and move fast doing it. Sound good? Keep reading.
About the Role
This is the most senior engineering role in the company. You will own Demand end-to-end, the product surface that drives revenue, growth, and customer love, across mobile, web, and backend. You'll lead a team of ~5 engineers in London, report into our CTO, Sanket Agarwal (ex-Google, Postmates), and partner deeply with Product and Design. If it impacts buyer conversion, retention, or growth velocity, you own it.
Why This Role Stands Out
Demand is the most commercially important function at Fleek. You won't be a Staff engineer who advises from the sidelines, you'll own the entire system that converts supply into revenue. Fleek is digitising an industry that has never had technology. There are no existing playbooks for building a transaction layer around secondhand fashion at wholesale scale, where every item is unique, inventory is unpredictable, quality is graded by AI, and the supply chain spans three continents. You will be designing how this market works.
Your systems will handle 500,000+ items a month today and millions by the end of the year. You'll work closely with our data and AI teams to build the services that connect FleekSort's classification engine to the marketplace experience. You'll set the technical standard for the entire engineering org.
For the first six months, you'll be deeply hands-on, writing production code, owning critical threads, and building context. As foundations stabilise, your impact shifts to direction-setting, multiplying team output, and building an engineering system that scales technically and organisationally. The goal is not to stop coding. The goal is to build an organisation that doesn't depend on you coding.
What Makes You a Fleek Staff Engineer?
- System-Level Thinker: You see the full picture, from the UI a buyer touches, through the API, the data layer, and the infrastructure underneath. You make architectural decisions that compound speed, not just solve today's problem.
- Product-Obsessed Leader: You think about why a buyer drops off at checkout, not just how the checkout service is architected. You instinctively connect technical decisions to commercial outcomes.
- Builder Who Leads: You set direction by shipping, not by presenting. You write code, review code, and raise the bar through demonstration, not delegation.
- Comfortable with Ambiguity: We're building systems for workflows that didn't exist before Fleek. You thrive when the problem is undefined, the scope is broad, and you need to define the path yourself.
- Talent Multiplier: You turn good engineers into great ones. You set standards, create leverage, and build a team that ships without heroics.
- Startup Pace: You've worked in environments where shipping matters more than perfection, where you deploy daily, and where velocity is a competitive advantage.
What You'll Do
- Own the Demand System End-to-End: Design and build the full stack behind the Demand funnel, mobile app, web platform, core backend services, APIs, search, discovery, purchase flows, experimentation foundations, and analytics. These are the product features that directly drive GMV.
- Lead a High-Performance Team: Lead and develop ~5 engineers. Set technical direction, execution cadence, and engineering standards. Raise talent density through hiring and mentorship. Your job is to turn a good team into an elite one.
- Integrate AI into the Product: Build the services that connect FleekSort's AI classification engine to the marketplace experience, ensuring grading, pricing, and categorisation flow seamlessly into listings, search, and buyer workflows.
- Create Engineering Leverage: Remove structural bottlenecks across the Demand stack. Define clean ownership boundaries and platform primitives. Establish observability, release discipline, and performance guardrails. Build systems that compound iteration speed.
- Shape Technical Direction: Set architectural decisions across the Demand stack and influence engineering standards company-wide. Challenge assumptions, propose alternatives, and define how Fleek builds software.
- Collaborate Cross-Functionally: Partner deeply with Product and Design to define what gets built. Work with data, AI, and operations teams to turn complex real-world logistics into reliable, scalable software.
What You Bring
- 10+ years of professional software engineering experience. You've built and shipped production systems that handle real traffic and real money at scale.
- Prior Senior or Staff-level ownership of critical product systems. You've been the person responsible for a system that directly drove revenue or growth, not just a contributor.
- Full-stack in the real sense, UI to API to data to infrastructure. You can make informed decisions at every layer of the stack and understand how they affect each other.
- Strong fundamentals in system design, data modelling, and API architecture. You can design a service from scratch, reason about its failure modes, and explain the trade-offs to a product manager.
- Consumer or marketplace background. You've worked at a marketplace, ecommerce, or consumer product company. You understand what it means to build for end users at scale.
- Experience leading and developing engineers. You've managed or technically led a team. You know how to set standards, give feedback, and create an environment where people do their best work.
- Product engineering mindset. You can articulate the business problem your code solves. You've worked closely with product and design, and you've made trade-offs that balanced user experience with technical constraints.
- Startup or scale-up experience. You've worked in environments with fast deployment cycles, evolving requirements, and high ownership. You ship, learn, and iterate.
- AI first 10x-er. You think about your role as a 10x-er through the lens of AI. You've built AI capabilities either in your spare time or in deployment at scale.
Nice to Have
- Experience with Node.js and TypeScript (our primary backend stack)
- Familiarity with React Native and mobile development
- Experience building experimentation and analytics foundations
Ready to own the most commercially important function at a company tripling annually? If you want to set the technical standard for the organisation, lead a world-class team, and build the system that compounds growth, we'd love to hear from you.
How We Work
Fleek is an in-office company. We believe the best work happens when people are together: the quick decisions, the cross-functional energy, the ability to solve problems in real time. Most of the team works from our London HQ 3–4 days a week. We're not prescriptive about it. Performance and trust matter more than attendance. We hire adults and treat them accordingly.
The Practicalities
- Location: London HQ, Commercial St, E1 (Liverpool St / Aldgate East)
- Work model: In-office, typically 3–4 days per week
- Level: Staff (L6)
- Stage: Post-Series B, hyper-growth
- Team: 100+ across London, India, and Pakistan (~20 in London office)
- Stack: Node.js, TypeScript, React Native, AI/ML integration
- Culture: High ownership, non-hierarchical, fast-moving. Founder-led with strong opinions loosely held.
Our Values
- Dream Big and Disrupt Yourself: Push the most ambitious version of what you're building. Step out of your comfort zone. Nothing is out of reach.
- Absolute Ownership: The buck stops with you. Drive initiatives to completion. Experiment, learn, persevere. The job isn't done until the job is done.
- Curiosity Leads the Way: Don't accept anything at face value. Ask questions you don't know the answer to. That's how you innovate.
- Talk to the Customer: Deeply understand their challenges, motivations, and ambitions. Every decision starts with the customer at the centre.
- Embrace Diversity: A global team building for a global supply chain. Bring your authentic self and embrace the diversity of everyone you encounter.
We're hosting our first-ever hackathon in partnership with Andreessen Horowitz! On Saturday, 11th July, we're opening the Fleek HQ doors in London for a one-day sprint to build the AI that makes circular fashion operate at scale.
Staff Product Engineer in London employer: Fleek
Fleek is an exceptional employer for those passionate about transforming the fashion industry and making a meaningful impact. With a vibrant work culture that prioritises collaboration and innovation, employees enjoy the opportunity to lead high-performance teams while working on cutting-edge AI technology in a fast-paced environment. Located in the heart of London, Fleek offers a unique chance to be part of a rapidly growing company that values ownership, diversity, and continuous learning, all while contributing to a sustainable future.
StudySmarter Expert Advice🤫
We think this is how you could land Staff Product Engineer in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Fleek are looking for when hiring for a Staff Product Engineer.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Fleek for the Staff Product Engineer, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Fleek as a Staff Product Engineer, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Fleek’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Staff Product Engineer.
We think you need these skills to ace Staff Product Engineer in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Fleek, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Fleek's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Fleek. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Fleek
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Fleek uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Fleek. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!