Commercial Director in London

Can you help us fix the world’s most broken supply chain? The fashion industry produces over 100 billion garments a year. 60% end up in landfill — not because people don’t want these clothes, but because the supply chain for getting secondhand fashion from donation to resale is completely offline, manual, and broken. Fleek is fixing this. Our mission is to make secondhand the first choice. We’re building the infrastructure powering the global secondhand clothing trade — through a B2B marketplace and the AI systems digitising the supply chain behind it.

Through Fleek, vintage stores, online resellers, and retail buyers source graded secondhand inventory directly from wholesalers and rag houses across multiple countries. Our key enabler is FleekSort — an AI model fine-tuned on secondhand fashion — that can grade, price, and categorise items with just a photo, turning what has historically been an opaque and manual trade into a structured, searchable, and tradable global inventory layer. Since 2022, we’ve saved 9 million items from landfill and tripled in size year-on-year. We’ve raised ~$50M from a16z, Y Combinator, Burda Principal Investments, HV Capital, and others, and have recently closed our Series B. Our advisors and private investors include operators behind Depop, Shopify, and Postmates. Today, we serve thousands of resellers and retailers across the UK, Europe, and the US. With the secondhand fashion market projected to reach $350B by 2027, Fleek is building the AI-native operational and financial backbone for secondhand commerce globally.

We’re looking for people who want to build something that matters — and move fast doing it. About the Role: Fleek is seeking a senior Commercial Director to lead the pivotal, demand-side revenue function, overseeing the acquisition and retention of its broad customer base. This is a genuine zero-to-one opportunity to build and scale a modern sales organization that blends traditional relationship management with cutting-edge AI automation. The Commercial Director will report directly to co-Founder Abhi Arora, and be the most senior sales/revenue role in the business.

You’ll be taking ownership of customers spending £10K-£100K+ monthly on Fleek’s groundbreaking platform, building systematic processes where currently ad-hoc approaches exist, and creating the playbook a modern, scaled commercial team operating in an AI-first world. This role sits at the intersection of Fleek’s evolving product strategy and its revenue engine. As Fleek transitions toward piece-level inventory and AI-enabled supply infrastructure, the Director of Commercial will be responsible for translating new product capabilities into scalable demand. This includes shaping sales and retention motions around new product primitives, defining how high-value buyers interact with a more dynamic and automated marketplace, and ensuring commercial growth scales in line with supply, unit economics, and operational realities.

What You’ll Own:

• Lead the commercial team (~8 people across new business and account management functions)
• Build the new business growth engine: create repeatable sales motions to drive top-of-funnel growth for high-value customers
• Drive retention strategy for the best-performing customer cohort (currently at 3x higher retention than other segments)
• Own key customer relationships and escalations (currently handled by the CEO)
• Design and implement AI/agentic workflows to scale commercial operations without proportionally scaling headcount
• Upskill and potentially expand the team with a focus on data-driven, tech‑savvy commercial Talent

Who We’re Looking For:

• Commercial management experience leading sales, account management, or revenue teams in a very high‑growth environment
• Marketplace experience (B2B or B2C), ideally from a fast‑paced, metrics‑driven environment
• Expertise using data and metrics to support all key functional decisions and build business cases cross‑functionally. You should live and breathe contribution margins, unit economics, ROI, and daily metrics
• Zero-to-one builder: you’ve built sales functions or commercial processes from scratch
• Strong relationship management: proven ability to build trust with and manage enterprise/high‑value customer relationships over an extended period of time
• Deeply analytical: data‑driven decision making is second nature
• Insatiably curious: you’re constantly learning about new tools, approaches, and market changes
• Hungry and ambitious: you’re driven to stay relevant and push boundaries
• Change agent: you’ve driven transformation in previous organizations
• Hands‑on and scrappy: you’re not afraid to roll up your sleeves and do the work yourself

Highly Desirable:

• A passion for AI/agentic platforms: you’ve already adapted commercial processes to leverage AI/automation for increased efficiency and accuracy
• Marketplace unit economics expertise: deep understanding of two‑sided marketplace dynamics
• B2B2C background: experience serving both business customers and end consumers
• Entrepreneurial background: experience in startups or high‑growth scale‑ups with a strong performance culture

How We Work:

Fleek is an in‑office company. We believe the best work happens when people are together — the quick decisions, the cross‑functional energy, the ability to solve problems in real time. Most of the team works from our London HQ 3–4 days a week. We’re not prescriptive about it. Performance and trust matter more than attendance. For your first six months, we’ll ask you to prioritise being in the office — to learn the business, build relationships, and get up to speed. After that, you’ll have genuine flexibility to manage your own time. We hire adults and treat them accordingly.

The Practicalities:

• Location: London HQ — Heneage Street, E1 (Shoreditch / Aldgate East)
• Work model: In‑office, typically 3–4 days per week. Full‑time in the office for your first six months, then genuine flexibility earned through trust and performance.
• Stage: Post-Series B, hyper‑growth
• Team: 100+ across London, India, and Pakistan (~20 in London office)
• Visa: Unable to sponsor visas for this role
• Culture: High ownership, non‑hierarchical, fast‑moving. Founder‑led with strong opinions loosely held.

Our Values:

• Dream Big and Disrupt Yourself: Push the most ambitious version of what you’re building. Step out of your comfort zone. Nothing is out of reach.
• Absolute Ownership: The buck stops with you. Drive initiatives to completion. Experiment, learn, persevere. The job isn’t done until the job is done.
• Curiosity Leads the Way: Don’t accept anything at face value. Ask questions you don’t know the answer to. That’s how you innovate.
• Talk to the Customer: Deeply understand their challenges, motivations, and ambitions. Every decision starts with the customer at the centre.
• Embrace Diversity: A global team building for a global supply chain. Bring your authentic self and embrace the diversity of everyone you encounter.