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- Tasks: Lead and grow national accounts in the OOH & Wholesale sector.
- Company: Flawsome! Drinks, a brand dedicated to sustainability and delicious juice.
- Benefits: Ownership of key accounts, autonomy, and impact on growth.
- Why this job: Join a mission-driven brand that saves fruit from waste and creates great-tasting drinks.
- Qualifications: 5+ years in FMCG sales, strong negotiation skills, and passion for sustainability.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Company: Flawsome! Drinks
Reports to: Head of Sales
No agencies please
About Flawsome!
It all started in our nan's orchard with one wonky idea: why do we care more about how fruit looks than how it tastes? Flawsome! turns unwanted, wonky and surplus fruit into delicious, natural juice drinks. Our philosophy is simple — craft drinks, made sustainably, tasting as grandma intended. No added sugar, no nasties, just great juice with purpose.
Our Mission
To inspire people to feel brilliant about saving wonky and surplus fruit.
The Role
We're looking for a National Account Manager to lead and grow our OOH & Wholesale channel, with a strong focus on UK foodservice wholesalers including Bidfood, Brakes and DDC Foods. This is a hands-on commercial role, owning national accounts end-to-end: listings, pricing, JBPs, promotions, ranging, and day-to-day relationship management. You'll work closely with our Head of Sales, Marketing and Operations teams to accelerate distribution, volume and visibility in foodservice. This is not a sales director or team-management role — it's about owning key accounts and delivering growth.
Key Responsibilities
- Own and manage national wholesale and OOH accounts, with priority focus on Bidfood, Brakes and DDC Foods
- Develop and deliver Joint Business Plans (JBPs) to drive sustainable, profitable growth
- Secure new listings, expand range distribution and increase ROS across existing accounts
- Lead pricing, promotions, rebates and commercial negotiations in line with brand positioning
- Drive Flawsome!'s presence across foodservice operators via wholesale partners
- Support customers with tailored sampling, activations and menu integration
- Work closely with depot teams, buyers and foodservice stakeholders to unlock growth
- Identify and win new wholesale and OOH opportunities aligned with our strategy
- Build strong senior-level relationships with buyers, category managers and decision-makers
- Position Flawsome! as a must-stock premium, sustainable juice brand
- Own forecasting, volume planning and account performance tracking
- Maintain accurate CRM, pricing files and promotional plans
- Collaborate closely with Marketing and Supply Chain to ensure flawless execution
Brand & Values
- Represent Flawsome! at trade shows, customer meetings and industry events
- Confidently communicate our sustainability mission, sourcing story and product quality
- Be a brand ambassador — passionate, credible and commercially sharp
What We're Looking For
- 5+ years' experience in FMCG sales, ideally within Wholesale, Foodservice or OOH
- Proven experience managing national wholesale accounts (Bidfood, Brakes or similar highly desirable)
- Strong commercial and negotiation skills, with a track record of delivering growth
- Excellent understanding of the UK foodservice and drinks landscape
- Organised, proactive and comfortable working at pace in a scaling business
- Passion for sustainability and belief in Flawsome!'s mission
- Comfortable with national travel and being out with customers regularly
Why Join Flawsome!
Flawsome! isn't just another drinks brand. We save perfectly good fruit from going to waste, support farmers, and create natural, great-tasting drinks people genuinely love. As NAM – OOH & Wholesale, you'll play a key role in scaling our foodservice presence and shaping the next phase of our growth — with real ownership, autonomy and impact. If you're commercially driven, relationship-led and excited by challenger brands with purpose, we'd love to hear from you.
National Account Manager - OOH & Wholesale in London employer: Flawsome! Drinks | B CorpTM
Contact Detail:
Flawsome! Drinks | B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - OOH & Wholesale in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the foodservice and wholesale industry. Attend trade shows, local events, or even online webinars to meet potential contacts. Remember, it’s all about who you know!
✨Tip Number 2
Be proactive in reaching out to companies you admire, like Flawsome! Show them your passion for sustainability and how you can contribute to their mission. A well-timed email or LinkedIn message can open doors!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their products and market position, especially in the OOH and wholesale sectors. This will help you stand out as someone who truly gets the business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our mission at Flawsome!
We think you need these skills to ace National Account Manager - OOH & Wholesale in London
Some tips for your application 🫡
Show Your Passion for Sustainability: When you're writing your application, make sure to highlight your passion for sustainability. Flawsome! is all about saving wonky fruit and making delicious drinks, so let us know how you connect with that mission!
Tailor Your Experience: We want to see how your experience aligns with the role. Be specific about your past roles in FMCG sales, especially if you've worked with national wholesale accounts like Bidfood or Brakes. Show us how you've driven growth in similar environments!
Be Clear and Concise: Keep your application clear and to the point. We appreciate a well-structured application that gets straight to the heart of your achievements and skills. Avoid fluff and focus on what makes you a great fit for the National Account Manager role.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the Flawsome! team!
How to prepare for a job interview at Flawsome! Drinks | B CorpTM
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your understanding of key metrics. Brush up on your sales figures, growth percentages, and any relevant KPIs from your previous roles. Be ready to discuss how you've driven growth in past accounts, especially in the foodservice or wholesale sectors.
✨Showcase Your Relationships
Flawsome! values strong relationships with buyers and decision-makers. Prepare examples of how you've built and maintained these connections in your previous roles. Highlight any successful negotiations or partnerships that led to significant outcomes, particularly with companies like Bidfood or Brakes.
✨Emphasise Sustainability
Since Flawsome! is all about sustainability, make sure to express your passion for this mission. Share any experiences where you've contributed to sustainable practices in your previous roles. This will show that you align with their values and can be a credible brand ambassador.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and commercial acumen. Think about challenges you've faced in managing national accounts and how you overcame them. Practising these scenarios will help you articulate your thought process clearly during the interview.
