At a Glance
- Tasks: Manage national accounts and drive growth in the OOH & Wholesale sector.
- Company: Flawsome! Drinks, a brand dedicated to sustainability and delicious juice.
- Benefits: Ownership of key accounts, autonomy, and impact on sustainable practices.
- Other info: Opportunity to shape the future of a growing brand with purpose.
- Why this job: Join a mission-driven company that turns surplus fruit into tasty drinks.
- Qualifications: 5+ years in FMCG sales, strong negotiation skills, and passion for sustainability.
The predicted salary is between 36000 - 60000 € per year.
Company: Flawsome! Drinks
Reports to: Head of Sales
Location: UK (national travel required)
No agencies please
About Flawsome!
It all started in our nan's orchard with one wonky idea: why do we care more about how fruit looks than how it tastes? Flawsome! turns unwanted, wonky and surplus fruit into delicious, natural juice drinks. Our philosophy is simple — craft drinks, made sustainably, tasting as grandma intended. No added sugar, no nasties, just great juice with purpose.
Our Mission
To inspire people to feel brilliant about saving wonky and surplus fruit.
The Role
We’re looking for a National Account Manager to lead and grow our OOH & Wholesale channel, with a strong focus on UK foodservice wholesalers, including Bidfood, Brakes and DDC Foods. This is a hands-on commercial role, owning national accounts end-to-end: listings, pricing, JBPs, promotions, ranging, and day-to-day relationship management. You’ll work closely with our Head of Sales, Marketing and Operations teams to accelerate distribution, volume and visibility in foodservice. This is not a sales director or team-management role — it’s about owning key accounts and delivering growth.
Key Responsibilities
- Account Management & Growth
- Own and manage national wholesale and OOH accounts, with priority focus on Bidfood, Brakes and DDC Foods
- Develop and deliver Joint Business Plans (JBPs) to drive sustainable, profitable growth
- Secure new listings, expand range distribution and increase ROS across existing accounts
- Lead pricing, promotions, rebates and commercial negotiations in line with brand positioning
- Foodservice & OOH Execution
- Drive Flawsome!'s presence across foodservice operators via wholesale partners
- Support customers with tailored sampling, activations and menu integration
- Work closely with depot teams, buyers and foodservice stakeholders to unlock growth
- New Business Development
- Identify and win new wholesale and OOH opportunities aligned with our strategy
- Build strong senior-level relationships with buyers, category managers and decision-makers
- Position Flawsome! as a must-stock premium, sustainable juice brand
- Commercial & Sales Operations
- Own forecasting, volume planning and account performance tracking
- Maintain accurate CRM, pricing files and promotional plans
- Collaborate closely with Marketing and Supply Chain to ensure flawless execution
- Brand & Values
- Represent Flawsome! at trade shows, customer meetings and industry events
- Confidently communicate our sustainability mission, sourcing story and product quality
- Be a brand ambassador — passionate, credible and commercially sharp
What We’re Looking For
- 5+ years’ experience in FMCG sales, ideally within Wholesale, Foodservice or OOH
- Proven experience managing national wholesale accounts (Bidfood, Brakes or similar highly desirable)
- Strong commercial and negotiation skills, with a track record of delivering growth
- Excellent understanding of the UK foodservice and drinks landscape
- Organised, proactive and comfortable working at pace in a scaling business
- Passion for sustainability and belief in Flawsome!'s mission
- Comfortable with national travel and being out with customers regularly
Why Join Flawsome!?
Flawsome! isn’t just another drinks brand. We save perfectly good fruit from going to waste, support farmers, and create natural, great-tasting drinks people genuinely love. As NAM – OOH & Wholesale, you’ll play a key role in scaling our foodservice presence and shaping the next phase of our growth — with real ownership, autonomy and impact. If you’re commercially driven, relationship-led and excited by challenger brands with purpose, we’d love to hear from you.
National Account Manager – OOH & Wholesale in Basingstoke employer: Flawsome! Drinks | B CorpTM
Flawsome! Drinks is an exceptional employer that champions sustainability and innovation in the beverage industry. With a vibrant work culture that values autonomy and impact, employees are empowered to drive meaningful change while enjoying opportunities for professional growth. Located in the UK, this role offers the chance to work closely with key foodservice partners, making a tangible difference in reducing food waste and promoting delicious, natural juice drinks.
Contact Detail:
Flawsome! Drinks | B CorpTM Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager – OOH & Wholesale in Basingstoke
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in foodservice and wholesale. Attend trade shows, local events, or even online webinars to meet potential contacts who could help you land that National Account Manager role.
✨Tip Number 2
Show off your passion for sustainability! When chatting with potential employers, make sure to highlight your commitment to eco-friendly practices. Flawsome! is all about saving wonky fruit, so let them know how you align with their mission.
✨Tip Number 3
Prepare for those interviews by knowing your stuff! Research Flawsome! Drinks, their products, and their competitors. Be ready to discuss how you can drive growth in the OOH & Wholesale channel and what strategies you’d implement to secure new listings.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Flawsome! team and making a difference in the drinks industry.
We think you need these skills to ace National Account Manager – OOH & Wholesale in Basingstoke
Some tips for your application 🫡
Show Your Passion for Sustainability:When you're writing your application, make sure to highlight your passion for sustainability. We love candidates who share our mission of saving wonky fruit and creating delicious drinks. Let us know why this matters to you!
Tailor Your Experience:Don’t just send a generic CV! We want to see how your experience aligns with the role of National Account Manager. Focus on your achievements in FMCG sales and managing national accounts, especially if you've worked with wholesalers like Bidfood or Brakes.
Be Clear and Concise:Keep your application clear and to the point. We appreciate straightforward communication, so avoid jargon and fluff. Highlight your key skills and experiences that relate directly to the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Flawsome! Drinks | B CorpTM
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your understanding of key metrics. Brush up on your sales figures, growth percentages, and any relevant KPIs from your previous roles. Be ready to discuss how you've driven growth in past accounts, especially in the FMCG sector.
✨Showcase Your Relationships
Flawsome! values strong relationships with wholesalers like Bidfood and Brakes. Prepare examples of how you've built and maintained relationships with key stakeholders. Highlight any successful negotiations or partnerships that led to significant outcomes.
✨Emphasise Sustainability
Since Flawsome! is all about sustainability, make sure to express your passion for this mission. Share any experiences where you've promoted sustainable practices in your previous roles or how you can align with their values to drive brand awareness.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and commercial acumen. Think about challenges you've faced in account management and how you overcame them. This will show your ability to think on your feet and adapt in a fast-paced environment.
