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- Tasks: Lead and grow national accounts in the OOH & Wholesale channel.
- Company: Flawsome! - a sustainable drinks brand with a mission.
- Benefits: Ownership of key accounts, autonomy, and impact on growth.
- Other info: Dynamic role with national travel and opportunities for personal growth.
- Why this job: Join a purpose-driven brand and make a real difference.
- Qualifications: 3+ years in FMCG sales, strong negotiation skills, and account management experience.
The predicted salary is between 40000 - 50000 £ per year.
Role: National Account Manager – OOH & Wholesale
Reports to: Head of Sales
Location: UK (national travel required)
Our philosophy is simple — craft drinks, made sustainably, tasting as grandma intended. We’re looking for a National Account Manager to lead and grow our OOH & Wholesale channel, with a strong focus on UK foodservice wholesalers, including Bidfood and Brakes.
This is a hands-on commercial role, owning national accounts end-to-end: listings, pricing, JBPs, promotions, ranging, and day-to-day relationship management. You’ll work closely with our Head of Sales, Marketing and Operations teams to accelerate distribution, volume and visibility in foodservice. This is not a sales director or team-management role — it’s about owning key accounts and delivering growth.
Account Management & Growth- Own and manage national wholesale and OOH accounts, with priority focus on Bidfood and Brakes.
- Secure new listings, expand range distribution and increase ROS across existing accounts.
- Lead pricing, promotions, rebates and commercial negotiations in line with brand positioning.
- Support customers with tailored sampling, activations and menu integration.
- Identify and win new wholesale and OOH opportunities aligned with our strategy.
- Build strong senior-level relationships with buyers, category managers and decision-makers.
- Own forecasting, volume planning and account performance tracking.
- Maintain accurate CRM, pricing files and promotional plans.
- Confidently communicate our sustainability mission, sourcing story and product quality.
- Be a brand ambassador — passionate, credible and commercially sharp.
3+ years’ experience in FMCG sales, ideally within Wholesale, Foodservice or OOH.
Proven experience managing national wholesale accounts (Bidfood, Brakes or similar highly desirable).
Strong commercial and negotiation skills, with a track record of delivering growth.
Comfortable with national travel and being out with customers regularly.
Flawsome! isn’t just another drinks brand. We save perfectly good fruit from going to waste, support farmers, and create natural, great-tasting drinks people genuinely love.
As NAM – OOH & Wholesale, you’ll play a key role in scaling our foodservice presence and shaping the next phase of our growth — with real ownership, autonomy and impact. If you’re commercially driven, relationship-led and excited by challenger brands with purpose, we’d love to hear from you.
Sales and Account Management Executive employer: Flawsome! Drinks | B Corp™
Contact Detail:
Flawsome! Drinks | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Account Management Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream role!
✨Tip Number 2
Prepare for those interviews! Research the company inside out, especially their values and mission. Be ready to discuss how your experience aligns with their goals, particularly in managing national accounts and driving growth.
✨Tip Number 3
Showcase your achievements! When chatting with potential employers, highlight specific examples of how you've successfully managed accounts or driven sales. Numbers speak volumes, so don’t hesitate to share your successes!
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in our brand. It shows initiative and enthusiasm, which are key traits we look for in a National Account Manager.
We think you need these skills to ace Sales and Account Management Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of National Account Manager. Highlight your experience with national wholesale accounts and any specific achievements that align with our focus on Bidfood and Brakes.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for sustainable brands and your understanding of the foodservice industry. Let us know why you’re excited about the opportunity to grow our OOH & Wholesale channel.
Showcase Your Commercial Skills: In your application, emphasise your commercial and negotiation skills. Share examples of how you've successfully managed pricing, promotions, and relationships in previous roles to drive growth.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Flawsome! Drinks | B Corp™
✨Know Your Accounts
Before the interview, dive deep into understanding the key accounts you'll be managing, especially Bidfood and Brakes. Familiarise yourself with their business models, recent news, and how your potential employer's products fit into their offerings.
✨Showcase Your Negotiation Skills
Prepare to discuss specific examples of successful negotiations you've led in the past. Highlight how you secured listings or improved pricing strategies, as this role heavily relies on strong commercial skills.
✨Emphasise Relationship Building
This position is all about managing relationships. Be ready to share stories that demonstrate your ability to build rapport with senior-level buyers and decision-makers. Show them you can be a credible brand ambassador.
✨Align with Their Values
Understand the company's sustainability mission and be prepared to discuss how you can contribute to it. Share your passion for sustainable practices and how it aligns with your professional ethos, making you a perfect fit for their team.