Job Description
Role: National Account Manager – OOH & Wholesale
Company: Flawsome! Drinks
Reports to: Head of Sales
Location: UK (national travel required)
No agencies please
About Flawsome!
It all started in our nan’s orchard with one wonky idea: why do we care more about how fruit looks than how it tastes?
Flawsome! turns unwanted, wonky and surplus fruit into delicious, natural juice drinks. Our philosophy is simple — craft drinks, made sustainably, tasting as grandma intended. No added sugar, no nasties, just great juice with purpose.
Our Mission
To inspire people to feel brilliant about saving wonky and surplus fruit.
The Role
We’re looking for a National Account Manager to lead and grow our OOH & Wholesale channel, with a strong focus on UK foodservice wholesalers, including Bidfood, Brakes and DDC Foods.
This is a hands-on commercial role, owning national accounts end-to-end: listings, pricing, JBPs, promotions, ranging, and day-to-day relationship management. You’ll work closely with our Head of Sales, Marketing and Operations teams to accelerate distribution, volume and visibility in foodservice.
This is not a sales director or team-management role — it’s about owning key accounts and delivering growth.
Key Responsibilities
Account Management & Growth
- Own and manage national wholesale and OOH accounts, with priority focus on Bidfood, Brakes and DDC Foods
- Develop and deliver Joint Business Plans (JBPs) to drive sustainable, profitable growth
- Secure new listings, expand range distribution and increase ROS across existing accounts
- Lead pricing, promotions, rebates and commercial negotiations in line with brand positioning
Foodservice & OOH Execution
- Drive Flawsome!’s presence across foodservice operators via wholesale partners
- Support customers with tailored sampling, activations and menu integration
- Work closely with depot teams, buyers and foodservice stakeholders to unlock growth
New Business Development
- Identify and win new wholesale and OOH opportunities aligned with our strategy
- Build strong senior-level relationships with buyers, category managers and decision-makers
- Position Flawsome! as a must-stock premium, sustainable juice brand
Commercial & Sales Operations
- Own forecasting, volume planning and account performance tracking
- Maintain accurate CRM, pricing files and promotional plans
- Collaborate closely with Marketing and Supply Chain to ensure flawless execution
Brand & Values
- Represent Flawsome! at trade shows, customer meetings and industry events
- Confidently communicate our sustainability mission, sourcing story and product quality
- Be a brand ambassador — passionate, credible and commercially sharp
What We’re Looking For
- 5+ years’ experience in FMCG sales, ideally within Wholesale, Foodservice or OOH
- Proven experience managing national wholesale accounts (Bidfood, Brakes or similar highly desirable)
- Strong commercial and negotiation skills, with a track record of delivering growth
- Excellent understanding of the UK foodservice and drinks landscape
- Organised, proactive and comfortable working at pace in a scaling business
- Passion for sustainability and belief in Flawsome!’s mission
- Comfortable with national travel and being out with customers regularly
Why Join Flawsome!?
Flawsome! isn’t just another drinks brand. We save perfectly good fruit from going to waste, support farmers, and create natural, great-tasting drinks people genuinely love.
As NAM – OOH & Wholesale, you’ll play a key role in scaling our foodservice presence and shaping the next phase of our growth — with real ownership, autonomy and impact.
- If you’re commercially driven, relationship-led and excited by challenger brands with purpose, we’d love to hear from you.
Contact Details:
Flawsome! Drinks | B Corp™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager – OOH & Wholesale in Newport
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager – OOH & Wholesale at Flawsome! Drinks | B Corp™, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Flawsome! Drinks | B Corp™. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager – OOH & Wholesale. Sometimes, a personal touch can grab attention faster than a generic application!
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Flawsome! Drinks | B Corp™:When writing your cover letter, make sure to tailor your message specifically for Flawsome! Drinks | B Corp™. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Flawsome! Drinks | B Corp™
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Flawsome! Drinks | B Corp™ that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Flawsome! Drinks | B Corp™ that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Flawsome! Drinks | B Corp™’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
