National Account Manager – OOH & Wholesale

Flawsome! make award-winning drinks made from wonky fruit. All drinks are cold-pressed for natural flavour, have no added sugar or sweeteners and save wonky fruit from going to waste. It’s the sustainable, healthy choice for adults and kids.

The Role

We are looking for an ambitious and commercially driven National Account Manager to join our team. This role is ideal for someone who is ready to take the next step in their career, having previously worked as a NAE, Junior NAM, or in a similar customer‑facing commercial role within the foodservice sector.

This is a fantastic opportunity for a hungry and motivated individual who enjoys winning new business while also developing strong, long‑term customer relationships. The successful candidate will be responsible for driving growth across national foodservice accounts, with a particular focus on customers operating through Bidfood and Brakes.

Key Responsibilities

• Drive Flawsome!’s presence across foodservice operators via wholesale partners
• Work closely with depot teams and various sales teams to unlock growth
• Maintain accurate CRM, pricing files and promotional plans
• Represent Flawsome! at trade shows, customer meetings and industry events
• Identify and win new wholesale and OOH opportunities aligned with our strategy
• Position Flawsome! as a must‑stock premium, sustainable juice brand
• Identify, target and win new national account business across the foodservice sector
• Develop and execute account plans to deliver sustainable sales and profit growth
• Build strong relationships with key decision‑makers within national and regional foodservice operators
• Drive product penetration and distribution growth through our top wholesalers including Bidfood and Brakes
• Manage and develop existing customer relationships to maximise revenue opportunities and customer retention
• Lead commercial negotiations, pricing discussions and account reviews
• Work closely with internal teams including marketing, design, finance & operations to deliver exceptional customer service
• Monitor market trends, competitor activity and customer developments to identify growth opportunities
• Deliver accurate sales forecasts and maintain regular account reporting
• Confidently communicate our sustainability mission, sourcing story and product quality
• Be a brand ambassador – passionate, credible and commercially sharp

Skills & Experience Required

• Previous experience as a NAE, Junior NAM, NAM, BDE, BDM or similar commercial role
• Experience working with foodservice customers and a strong understanding of the UK foodservice market
• Proven experience working with Bidfood and Brakes end‑user customers
• Demonstrable success in identifying and winning new business opportunities
• Strong account management and relationship‑building skills
• Strong commercial and negotiation skills, with a track record of delivering growth
• Self‑motivated, resilient and results‑driven
• Strong analytical and presentation skills
• Proficient in Microsoft Excel, PowerPoint and CRM systems
• Excellent understanding of the UK foodservice and drinks landscape
• Organised, proactive and comfortable working at pace in a scaling business
• Passion for sustainability and belief in Flawsome!’s mission
• Comfortable with national travel and being out with customers regularly

What We’re Looking For

We’re looking for someone with a hunter mentality who thrives on opening doors and creating new opportunities, but who also understands the importance of nurturing and growing existing accounts. You will be energetic, proactive and eager to take ownership of your customer base while developing into a high‑performing National Account Manager. If you’re looking for a role that will accelerate your commercial career and give you the opportunity to make a real impact within a growing business, we’d love to hear from you.

You’ll benefit from:

• A fantastic opportunity to be part of one of the UK’s most sustainable juice brand.
• A clear opportunity to put your mark on our next phase of growth, working with a passionate team.
• A chance to make a difference by raising the profile of wonky and surplus a new industry standard.
• Participation in the company share options scheme