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- Tasks: Lead and grow national accounts in the OOH & Wholesale sector.
- Company: Flawsome! Drinks, a brand dedicated to sustainability and delicious juice.
- Benefits: Ownership of key accounts, autonomy, and impact on growth.
- Why this job: Join a mission-driven team saving wonky fruit and creating great-tasting drinks.
- Qualifications: 5+ years in FMCG sales, strong negotiation skills, and passion for sustainability.
- Other info: Dynamic role with national travel and opportunities to shape the brand's future.
The predicted salary is between 36000 - 60000 £ per year.
Company: Flawsome! Drinks
Reports to: Head of Sales
Location: UK (national travel required)
No agencies please
About Flawsome!
It all started in our nan’s orchard with one wonky idea: why do we care more about how fruit looks than how it tastes? Flawsome! turns unwanted, wonky and surplus fruit into delicious, natural juice drinks. Our philosophy is simple — craft drinks, made sustainably, tasting as grandma intended. No added sugar, no nasties, just great juice with purpose.
Our Mission
To inspire people to feel brilliant about saving wonky and surplus fruit.
The Role
We’re looking for a National Account Manager to lead and grow our OOH & Wholesale channel, with a strong focus on UK foodservice wholesalers, including Bidfood, Brakes and DDC Foods. This is a hands-on commercial role, owning national accounts end-to-end: listings, pricing, JBPs, promotions, ranging, and day-to-day relationship management. You’ll work closely with our Head of Sales, Marketing and Operations teams to accelerate distribution, volume and visibility in foodservice. This is not a sales director or team-management role — it’s about owning key accounts and delivering growth.
Key Responsibilities
- Account Management & Growth
- Own and manage national wholesale and OOH accounts, with priority focus on Bidfood, Brakes and DDC Foods
- Develop and deliver Joint Business Plans (JBPs) to drive sustainable, profitable growth
- Secure new listings, expand range distribution and increase ROS across existing accounts
- Lead pricing, promotions, rebates and commercial negotiations in line with brand positioning
- Drive Flawsome!’s presence across foodservice operators via wholesale partners
- Support customers with tailored sampling, activations and menu integration
- Work closely with depot teams, buyers and foodservice stakeholders to unlock growth
- Identify and win new wholesale and OOH opportunities aligned with our strategy
- Build strong senior-level relationships with buyers, category managers and decision-makers
- Position Flawsome! as a must-stock premium, sustainable juice brand
- Own forecasting, volume planning and account performance tracking
- Maintain accurate CRM, pricing files and promotional plans
- Collaborate closely with Marketing and Supply Chain to ensure flawless execution
- Represent Flawsome! at trade shows, customer meetings and industry events
- Confidently communicate our sustainability mission, sourcing story and product quality
- Be a brand ambassador — passionate, credible and commercially sharp
What We’re Looking For
- 5+ years’ experience in FMCG sales, ideally within Wholesale, Foodservice or OOH
- Proven experience managing national wholesale accounts (Bidfood, Brakes or similar highly desirable)
- Strong commercial and negotiation skills, with a track record of delivering growth
- Excellent understanding of the UK foodservice and drinks landscape
- Organised, proactive and comfortable working at pace in a scaling business
- Passion for sustainability and belief in Flawsome!’s mission
- Comfortable with national travel and being out with customers regularly
Why Join Flawsome!?
Flawsome! isn’t just another drinks brand. We save perfectly good fruit from going to waste, support farmers, and create natural, great-tasting drinks people genuinely love. As NAM – OOH & Wholesale, you’ll play a key role in scaling our foodservice presence and shaping the next phase of our growth — with real ownership, autonomy and impact. If you’re commercially driven, relationship-led and excited by challenger brands with purpose, we’d love to hear from you.
National Account Manager - OOH & Wholesale employer: Flawsome! Drinks | B Corp™
Contact Detail:
Flawsome! Drinks | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - OOH & Wholesale
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in foodservice and wholesale. Attend trade shows, local events, or even online webinars to meet potential contacts who could help you land that National Account Manager role.
✨Tip Number 2
Show your passion for sustainability! When chatting with potential employers, make sure to highlight your commitment to eco-friendly practices. Flawsome! is all about saving wonky fruit, so let them know how you align with their mission.
✨Tip Number 3
Prepare for those interviews by knowing your stuff! Research Flawsome! Drinks, their products, and their competitors. Be ready to discuss how you can drive growth in the OOH & Wholesale channel and what strategies you’d implement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Flawsome! team. Don’t miss out on this opportunity!
We think you need these skills to ace National Account Manager - OOH & Wholesale
Some tips for your application 🫡
Show Your Passion for Sustainability: When you're writing your application, make sure to highlight your passion for sustainability. We love candidates who share our mission of saving wonky fruit and creating delicious drinks. Let us know how you connect with our values!
Tailor Your Experience: Don’t just send a generic CV! Tailor your experience to match the role of National Account Manager. Focus on your achievements in managing national accounts and driving growth in the foodservice or wholesale sectors. We want to see how you can bring value to Flawsome!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, so don’t be afraid to show us your organisational skills right from the start!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity at Flawsome!
How to prepare for a job interview at Flawsome! Drinks | B Corp™
✨Know Your Numbers
Before the interview, brush up on your knowledge of key metrics related to account management and sales growth. Be ready to discuss how you've driven growth in previous roles, especially in FMCG or foodservice. This will show that you understand the commercial landscape and can bring value to Flawsome!
✨Showcase Your Passion for Sustainability
Flawsome! is all about sustainability, so make sure to express your passion for this mission during the interview. Share any relevant experiences or initiatives you've been involved in that align with their values. This will help you connect with the team and demonstrate that you're a good cultural fit.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage relationships with key accounts. Think of specific examples from your past where you've successfully navigated challenges or secured new listings. This will highlight your hands-on experience and strategic thinking.
✨Research the Competition
Familiarise yourself with Flawsome!'s competitors in the OOH and wholesale space. Understanding their positioning and market strategies will allow you to discuss how you can help Flawsome! stand out. This shows initiative and a proactive approach, which are key traits for the role.
