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- Tasks: Lead and grow national accounts in the OOH & Wholesale sector.
- Company: Flawsome! Drinks, a brand dedicated to sustainability and delicious juice.
- Benefits: Competitive salary, autonomy, and the chance to make a real impact.
- Why this job: Join a mission-driven team saving fruit from waste while driving growth.
- Qualifications: 5+ years in FMCG sales with strong negotiation skills.
- Other info: Dynamic role with national travel and opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Company: Flawsome! Drinks
Reports to: Head of Sales
Location: UK (national travel required)
No agencies please
About Flawsome!
It all started in our nan’s orchard with one wonky idea: why do we care more about how fruit looks than how it tastes? Flawsome! turns unwanted, wonky and surplus fruit into delicious, natural juice drinks. Our philosophy is simple — craft drinks, made sustainably, tasting as grandma intended. No added sugar, no nasties, just great juice with purpose.
Our Mission
To inspire people to feel brilliant about saving wonky and surplus fruit.
The Role
We’re looking for a National Account Manager to lead and grow our OOH & Wholesale channel, with a strong focus on UK foodservice wholesalers, including Bidfood, Brakes and DDC Foods. This is a hands-on commercial role, owning national accounts end-to-end: listings, pricing, JBPs, promotions, ranging, and day-to-day relationship management. You’ll work closely with our Head of Sales, Marketing and Operations teams to accelerate distribution, volume and visibility in foodservice. This is not a sales director or team-management role — it’s about owning key accounts and delivering growth.
Key Responsibilities
- Account Management & Growth
- Own and manage national wholesale and OOH accounts, with priority focus on Bidfood, Brakes and DDC Foods
- Develop and deliver Joint Business Plans (JBPs) to drive sustainable, profitable growth
- Secure new listings, expand range distribution and increase ROS across existing accounts
- Lead pricing, promotions, rebates and commercial negotiations in line with brand positioning
- Drive Flawsome!’s presence across foodservice operators via wholesale partners
- Support customers with tailored sampling, activations and menu integration
- Work closely with depot teams, buyers and foodservice stakeholders to unlock growth
- Identify and win new wholesale and OOH opportunities aligned with our strategy
- Build strong senior-level relationships with buyers, category managers and decision-makers
- Position Flawsome! as a must-stock premium, sustainable juice brand
- Own forecasting, volume planning and account performance tracking
- Maintain accurate CRM, pricing files and promotional plans
- Collaborate closely with Marketing and Supply Chain to ensure flawless execution
- Represent Flawsome! at trade shows, customer meetings and industry events
- Confidently communicate our sustainability mission, sourcing story and product quality
- Be a brand ambassador — passionate, credible and commercially sharp
What We’re Looking For
- 5+ years’ experience in FMCG sales, ideally within Wholesale, Foodservice or OOH
- Proven experience managing national wholesale accounts (Bidfood, Brakes or similar highly desirable)
- Strong commercial and negotiation skills, with a track record of delivering growth
- Excellent understanding of the UK foodservice and drinks landscape
- Organised, proactive and comfortable working at pace in a scaling business
- Passion for sustainability and belief in Flawsome!’s mission
- Comfortable with national travel and being out with customers regularly
Why Join Flawsome!?
Flawsome! isn’t just another drinks brand. We save perfectly good fruit from going to waste, support farmers, and create natural, great-tasting drinks people genuinely love. As NAM – OOH & Wholesale, you’ll play a key role in scaling our foodservice presence and shaping the next phase of our growth — with real ownership, autonomy and impact. If you’re commercially driven, relationship-led and excited by challenger brands with purpose, we’d love to hear from you.
National Account Manager - OOH & Wholesale in London employer: Flawsome! Drinks | B Corp™
Contact Detail:
Flawsome! Drinks | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - OOH & Wholesale in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at trade shows or local events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Be proactive in your approach! Don’t just wait for job openings; reach out to companies you admire, like Flawsome!, and express your interest. A friendly email can go a long way in making a memorable impression.
✨Tip Number 3
Prepare for those interviews by knowing the company inside out. Understand their mission, values, and products. When you show genuine passion for what they do, it’ll set you apart from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from candidates who are excited about our mission to save wonky fruit!
We think you need these skills to ace National Account Manager - OOH & Wholesale in London
Some tips for your application 🫡
Show Your Passion for Sustainability: When you're writing your application, make sure to highlight your passion for sustainability. We love candidates who share our mission of saving wonky fruit and creating delicious drinks. Let us know how you connect with our values!
Tailor Your Experience: Don’t just send a generic CV! Tailor your experience to match the role of National Account Manager. Focus on your achievements in FMCG sales, especially if you've worked with wholesale or foodservice accounts like Bidfood or Brakes. We want to see how you can bring value to our team!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, so show us you can get to the heart of the matter quickly!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Flawsome! Drinks | B Corp™
✨Know Your Stuff
Before the interview, dive deep into Flawsome!'s mission and products. Understand their unique selling points, especially how they turn wonky fruit into delicious drinks. This knowledge will help you connect your experience in FMCG sales to their values.
✨Showcase Your Relationships
Be ready to discuss your experience managing national accounts, particularly with companies like Bidfood and Brakes. Prepare specific examples of how you've built strong relationships and driven growth in previous roles, as this is crucial for the National Account Manager position.
✨Prepare for Commercial Conversations
Brush up on your negotiation skills and be prepared to discuss pricing strategies, promotions, and Joint Business Plans (JBPs). Think of examples where you've successfully executed these strategies and how they led to growth, as this will demonstrate your commercial acumen.
✨Emphasise Your Passion for Sustainability
Flawsome! is all about sustainability, so make sure to express your passion for this cause during the interview. Share any relevant experiences or initiatives you've been involved in that align with their mission to save wonky fruit and promote sustainable practices.
