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For Companies At a Glance
- Tasks: Lead and grow national accounts in the OOH & Wholesale channel.
- Company: Join Flawsome!, a sustainable juice brand on a mission to fix fake fruit drinks.
- Benefits: Competitive salary, bonuses, share options, and 24 days holiday plus your birthday off.
- Why this job: Make a real impact in a growing company with a focus on sustainability.
- Qualifications: 5+ years in FMCG sales, strong negotiation skills, and passion for sustainability.
- Other info: Enjoy a dynamic role with autonomy and the chance to shape our growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote - London & surrounding areas
Must love being on the move
Competitive salary + bonuses + perks
Our Mission
Inspire people to choose wonky over perfection
The Role
We’re looking for a National Account Manager to lead and grow our OOH & Wholesale channel, with a strong focus on UK foodservice wholesalers, including Bidfood, Brakes and DDC Foods. This is a hands-on commercial role, owning national accounts end-to-end: listings, pricing, JBPs, promotions, ranging, and day-to-day relationship management. You’ll work closely with our Head of Sales, Marketing and Operations teams to accelerate distribution, volume and visibility in foodservice. This is not a sales director or team-management role — it’s about owning key accounts and delivering growth.
Key Responsibilities
- Account Management & Growth
- Own and manage national wholesale and OOH accounts, with priority focus on Bidfood, Brakes and DDC Foods
- Develop and deliver Joint Business Plans (JBPs) to drive sustainable, profitable growth
- Secure new listings, expand range distribution and increase ROS across existing accounts
- Lead pricing, promotions, rebates and commercial negotiations in line with brand positioning
- Foodservice & OOH Execution
- Drive Flawsome!’s presence across foodservice operators via wholesale partners
- Support customers with tailored sampling, activations and menu integration
- Work closely with depot teams, buyers and foodservice stakeholders to unlock growth
- New Business Development
- Identify and win new wholesale and OOH opportunities aligned with our strategy
- Build strong senior-level relationships with buyers, category managers and decision-makers
- Position Flawsome! as a must-stock premium, sustainable juice brand
- Commercial & Sales Operations
- Own forecasting, volume planning and account performance tracking
- Maintain accurate CRM, pricing files and promotional plans
- Collaborate closely with Marketing and Supply Chain to ensure flawless execution
- Brand & Values
- Represent Flawsome! at trade shows, customer meetings and industry events
- Confidently communicate our sustainability mission, sourcing story and product quality
- Be a brand ambassador — passionate, credible and commercially sharp
What We’re Looking For
- 5+ years’ experience in FMCG sales, ideally within Wholesale, Foodservice or OOH
- Proven experience managing national wholesale accounts (Bidfood, Brakes or similar highly desirable)
- Strong commercial and negotiation skills, with a track record of delivering growth
- Excellent understanding of the UK foodservice and drinks landscape
- Organised, proactive and comfortable working at pace in a scaling business
- Passion for sustainability and belief in Flawsome!’s mission
- Comfortable with national travel and being out with customers regularly
Why Join Flawsome!?
Flawsome! isn’t just another drinks brand. We’re here to fix fake fruit drinks. No sweeteners. No fake flavour. No concentrates. It’s the taste of real cold-pressed naturally delicious wonky fruit. As NAM – OOH & Wholesale, you’ll play a key role in scaling our foodservice presence and shaping the next phase of our growth with real ownership, autonomy and impact. If you’re commercially driven, relationship-led and excited by challenger brands with purpose, we’d love to hear from you.
You'll benefit from:
- A fantastic opportunity to be part of one of the UK’s most sustainable juice brand.
- A clear opportunity to put your mark on our next phase of growth, working with a passionate team.
- A chance to make a difference by raising the profile of wonky and surplus a new industry standard.
- 24 days holiday (plus bank holidays), plus an additional day off for your birthday
- A competitive salary + annual bonus
- Participation in the company share options scheme
- Plenty of juice to drink at home
National Account Manager - OOH & Wholesale in City of London employer: Flawsome! Drinks | B Corp™
Contact Detail:
Flawsome! Drinks | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - OOH & Wholesale in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the foodservice and wholesale industry. Attend trade shows, local events, or even online webinars to meet potential contacts. Remember, it’s all about building relationships that can lead to opportunities.
✨Tip Number 2
Show your passion for sustainability! When you’re chatting with potential employers or clients, make sure to highlight your commitment to sustainable practices. Share your ideas on how you can help elevate Flawsome!’s mission and make a real impact in the industry.
✨Tip Number 3
Prepare for those interviews! Research the company inside out, especially their key accounts like Bidfood and Brakes. Be ready to discuss how you can drive growth and manage relationships effectively. Tailor your answers to show you understand their goals and challenges.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Flawsome! team. Don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace National Account Manager - OOH & Wholesale in City of London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for sustainability and Flawsome!'s mission shine through. We want to see that you genuinely care about the brand and its values!
Tailor Your Experience: Make sure to highlight your relevant experience in FMCG sales, especially with national wholesale accounts. Use specific examples that demonstrate your success in managing relationships and driving growth.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the National Account Manager role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Flawsome! Drinks | B Corp™
✨Know Your Accounts
Before the interview, dive deep into the key accounts you'll be managing, like Bidfood and Brakes. Understand their business models, recent news, and how Flawsome! can fit into their offerings. This will show your potential employer that you're proactive and genuinely interested in the role.
✨Showcase Your Negotiation Skills
Prepare to discuss specific examples of successful negotiations you've led in the past. Highlight how you secured listings or improved pricing strategies. This is crucial for a National Account Manager role, so be ready to demonstrate your commercial acumen.
✨Emphasise Your Passion for Sustainability
Flawsome! is all about sustainability, so make sure to express your passion for this mission during the interview. Share any relevant experiences or initiatives you've been involved in that align with their values, as this will resonate well with the team.
✨Prepare Questions for Them
Interviews are a two-way street, so come prepared with insightful questions about their growth strategy, team dynamics, and how they measure success in the OOH & Wholesale channel. This not only shows your interest but also helps you gauge if the company is the right fit for you.
