Key Responsibilities
Product Management & Website Merchandising
- Build and maintain products across multiple Shopify stores.
- Ensure product titles, descriptions, specifications, imagery, pricing, variants and other product information are accurate and consistent.
- Categorise products correctly and ensure they appear within the appropriate collections and areas of the websites.
- Merchandise product ranges to ensure customers can easily discover key, new and relevant products.
- Ensure new products are ready to launch online in line with stock availability and commercial plans.
- Regularly review existing products and make improvements to how they are presented online.
- Identify and resolve product setup, content or merchandising issues across the websites.
Product Performance
- Regularly review product sales performance across the business.
- Identify best sellers, emerging trends and products that are underperforming.
- Provide recommendations on how products or ranges could be merchandised differently to improve performance.
- Closely monitor newly launched products to understand how they perform following launch.
- Highlight products that may require additional marketing, promotional support or improved website visibility.
- Work with the wider eCommerce team to ensure key commercial opportunities are reflected across the websites.
- Produce and contribute to regular product performance reporting.
New Product Management
- Maintain a clear understanding of new products being purchased and introduced into the business.
- Attend weekly meetings with relevant teams to discuss:
- New products being purchased.
- Expected arrival dates.
- Upcoming product launches.
- Changes to existing product ranges.
- Products being discontinued or replaced.
- Plan website product builds in advance to ensure products are ready when stock arrives.
- Work with internal teams to gather the product information, imagery and assets required for launch.
- Keep relevant stakeholders updated on product launch readiness.
Sales & Product Analysis
- Analyse product, brand and category performance to identify growth, decline and emerging trends.
- Highlight significant changes in sales performance and investigate potential causes.
- Provide clear commentary explaining what has changed and the likely drivers behind performance.
- Identify products, categories or brands that require additional marketing support.
- Support trading and marketing decisions with relevant data and insights.
- Where appropriate, analyse performance against previous periods, promotions and wider commercial activity.
Skills and Experience
Essential
- Previous experience in eCommerce, online merchandising or product management.
- Excellent attention to detail.
- Strong organisational skills and the ability to manage multiple products and deadlines.
- Commercial awareness and an interest in understanding why products perform well or underperform.
- Confidence working with sales data and identifying trends.
- Comfortable working with spreadsheets, particularly Excel.
- Strong written communication skills.
- Ability to work independently while collaborating with multiple teams.
- Proactive approach to identifying issues and opportunities.
- Comfortable working in a fast-moving eCommerce environment.
Desirable
- Experience using Shopify or Shopify Plus.
- Experience managing large online product catalogues.
- Experience using website analytics, reporting or product performance tools.
- Understanding of online merchandising principles, including product sorting, collections, cross-selling and product discovery.
Web Merchandiser in Guildford employer: Flavour Warehouse
Vapestore is an excellent employer that prioritises teamwork, innovation, and excellence in a vibrant retail environment. Located in Eastbourne, we offer our Retail Sales Assistants a supportive work culture with opportunities for personal growth, competitive benefits including a company pension, employee discounts, and a cycle to work scheme. Join us to be part of a dynamic team that values your contributions and fosters a passion for the vaping industry.