Brand Marketing Manager

Core responsibilities

• Campaign management: Plan, manage, and oversee marketing campaigns across various platforms, including digital, social media, and traditional advertising.
• Content creation: Oversee the creation of marketing content, ensuring it is consistent with the brand's tone of voice and guidelines.
• Market analysis: Monitor market trends, consumer behaviour, and competitor activities to identify opportunities and threats.
• Brand Plans: Develop and Implement key own brand strategic plans
• Performance analysis: Analyse the success of marketing campaigns, report on effectiveness, and use data to optimize plans based on ROI.

Collaboration and communication

• Cross-functional teamwork: Work closely with internal teams such as product development, sales, and marketing, as well as external brands and partners, to ensure a cohesive brand message.
• Stakeholder communication
• Live and breathe the brand acting as a key ambassador internally and externally
• Communicate strategic recommendations and updates to senior management and other stakeholders.

QUALIFICATIONS, SKILLS & COMPETENCIES

• Strong analytical and planning skills.
• Excellent communication and writing skills.
• Creative and innovative thinking.
• Proficiency in project and budget management.
• Ability to analyse data and market trends.
• Adaptability to market changes and trends.
• Knowledge of marketing software and tools.

KEY COMPETENCIES

• Visibly and consistently role-model professional principles, values and personal integrity to build trust working collaboratively with other senior colleagues within the business
• Contribute to creating a culture of accountability, ensuring ownership for improvement and learning
• Collaboratively lead and enable managers and leaders within the business to support others to be their best at work through communicating the meaning and purpose of work within your team/s
• Continuously build a strong understanding of the sector, the organisation’s business model, and where value is created and lost. Develop and present robust business cases using evidence to demonstrate a return
• Foster a culture that encourages learning through the development and testing of new and innovative approaches. Coach and mentor others to have a deep understanding of themselves and their impact on others.
• Promote a culture that recognises the value of measuring outcomes and evaluating the impact of decisions. Consider different options and make decisions by balancing opportunity, risk and alignment to professional values