Optical Business Development Manager Job North in Crewe

Job Overview

Flame Health Optometry have been instructed to recruit a Business Development Manager – North for a field-based optical sales role covering the Chester, Crewe, Derby, Llandudno, Stockport, Stoke-on-Trent, Shrewsbury, Telford territory. Offering a salary from £45,000 to £48,000, plus up to £10,000 bonus and an electric car and benefits, this position suits an accomplished sales professional with strong commercial judgement, relationship-building ability and a record of achieving targets.

About the Job

Working within the Sales department, you will manage customers across a defined geographical territory, acting as the principal point of contact and developing plans to deliver sustainable sales growth. The role involves extensive customer visits, supported by telephone and virtual engagement, with responsibility for introducing products, communicating clinical and technical information, and positioning services effectively.

You will deliver training for retail staff, coordinate clinical education with Professional Services colleagues, and build relationships with Regional Managers and account representatives. The position also includes representing the business at seminars, exhibitions and meetings, with occasional evening, weekend, overnight and international travel. Working hours are Monday to Friday, 8:30 a.m. to 4:30 p.m., with approximately 80% of time spent in the field.

About the Employer

Our client is a global manufacturer of soft contact lenses, serving customers across more than 100 countries. The organisation focuses on helping lens wearers experience greater freedom and confidence in daily life, while maintaining a strong commitment to inclusion, diversity and employee development.

Employees have access to structured training, LinkedIn Learning, a company car, bonus, 25 days’ holiday, pension, healthcare cover, life assurance, wellbeing support and a discounted contact lens scheme. The role offers the opportunity to work within a business that values contribution, professional growth and inclusive working practices.

What We Are Looking For

You will be an experienced sales professional with a demonstrable record of defining and achieving sales results. Experience in the optical industry is preferred, alongside strong commercial awareness and the ability to influence prospective and existing customers at all levels through a coaching approach.

The successful candidate will build trusted relationships, listen effectively, use investigative questioning and understand the sales process. You will be proactive, comfortable working independently and collaboratively, able to manage a large geographical territory, and resilient under pressure. Computer literacy, including Excel, Word and PowerPoint, is essential.

Who This Role Suits

This opportunity is suited to a target-focused sales professional ready to take ownership of a substantial territory and develop long-term customer partnerships. It will appeal to someone seeking a field-based position with responsibility for commercial planning, customer education and continued professional development within the optical sector.

Job Location

The role is field-based across the North, with a preference for candidates living within the designated territory, including Crewe, Chester, Derby, Llandudno, Stockport, Stoke-on-Trent, Shrewsbury or Telford. The position combines customer visits across the region 4.5 days per week with home-based administration and virtual meetings 0.5 days per week.