Head of SME Growth London

The Opportunity

Flagstone is the UK’s leading cash savings platform, helping businesses and individuals put their money to work across a marketplace of banks and savings products. We manage over £19bnin Assets under Administration and are growing fast. Our SME Tribe is under 12 months old, sitting at £5bn in Assets under Administration, with a mandate to reach £15bn in under three years. The growth engine is still being built. The proposition is actively evolving. This is a rare opportunity to be the primary commercial force behind one of the most significant growth ambitions in the business. You will not inherit a playbook — you will write one.

What You’ll Own

• Lead the SME Tribe across two squads focused on client acquisition and client activation, creating the conditions for high performance and scale
• Own the commercial strategy for SME client acquisition and activation — translating a significant growth ambition into squad-level priorities and measurable outcomes
• Define and own tribe OKRs, ensuring squad-level goals are clearly connected to Flagstone’s broader growth targets and business strategy
• Act as the senior day-to-day commercial voice for the SME segment, bringing external market perspective and customer insight that drives proposition evolution
• Partner closely with the Group Product Manager to ensure commercial strategy and product thinking are tightly aligned
• Work in close partnership with the CGO and Exec team to ensure Tribe strategy is aligned to company-wide priorities and reported with transparency

Delivery & Performance

• Drive the Tribe towards high performance — building ways of working, clarity of mission, and a culture of accountability and pace
• Own the tribe roadmap across both squads, ensuring priorities are well-sequenced and dependencies are actively managed
• Lead tribe ceremonies and reporting cadences, maintaining a consistent and transparent picture of delivery health and commercial progress
• Manage cross-squad dependencies and resolve blockers that sit above squad level
• Work with functional leads across the business to ensure the tribe is appropriately resourced to deliver

People & Culture

• Provide operational leadership to Squad Leads within the tribe, building their capability and holding them accountable for squad execution
• Build a high-performance tribe culture — one that moves with pace, operates with discipline, and learns continuously
• Support the development of tribe members, identifying opportunities for growth and ensuring the right conditions for people to do their best work

Cross-Functional Leadership & Proposition Influence

• Partner closely with the Engagement Tribe to ensure the SME client experience extends beyond acquisition and activation — driving the retention, top-up, and AuA growth behaviours that compound the channel’s long-term commercial performance.
• Act as the senior commercial sponsor for the SME proposition across Flagstone, ensuring that platform investment and propositional development across tribes reflects the needs and priorities of the SME customer.
• Work in close partnership with Marketing to shape SME brand and performance strategy — ensuring campaigns, messaging, and channel investment are grounded in commercial priorities and aligned to tribe OKRs.
• Partner with Finance on growth planning, budgeting, and reforecasting — maintaining a clear and current picture of SME commercial performance and ensuring investment decisions are underpinned by robust financial modelling.
• Collaborate with Data to develop the insight capability that drives smarter acquisition, activation, and retention decisions — ensuring the tribe operates with a clear, evidence-based view of customer behaviour and funnel performance.
• Represent the SME channel’s commercial interests in cross-functional forums, advocating for SME priorities and ensuring they are visible and appropriately resourced alongside competing business priorities.

What We Need From You

Non‑Negotiables

• Experience leading squads or agile product/commercial teams in a digital environment
• Direct SME or B2B commercial experience
• P&L ownership and accountability for commercial outcomes
• Experience translating ambitious growth targets into executable strategy, with the ability to operate at both the strategic and squad level
• Strong analytical instincts — comfortable using data to diagnose growth constraints, prioritise investments, and track performance against plan
• Background in a scaled digital product or fintech environment

The Profile We’re Looking For

We are looking for a proven commercial leader from a digital-native or fintech environment — someone operating confidently at senior level, with a clear upward trajectory.

Preferred background

Head of Growth or Senior Commercial Leader in a digital-native SME or B2B business, with direct accountability for revenue or AuA outcomes.

Alternative background

Senior Product Leader in a B2B or SME-focused business, with strong commercial ownership — not just product delivery — and demonstrable revenue accountability.

In either case, you will have:

• A strong track record in a high-growth, digital-native or fintech environment, leading teams through scale
• The ability to build high-performing structures where the playbook is still being written
• The commercial acumen to own a significant AuA growth ambition and translate it into executable strategy at squad level
• The leadership presence to operate as a credible partner to the CGO and influence across a matrixed organisation
• A clear upward trajectory — this role should be a platform, not a destination

How we reward you

• Hybrid working – Spend at least 1 day a week with your team in our collaborative London office
• Competitive bonus scheme – designed to reward and recognise high performance
• Flexible benefits budget – a pot to fund meaningful benefits for you, whether it’s hormone or fertility testing, cancer screening, neuro-diversity coaching or something that matters for you.
• A range of salary sacrifice options to help you make tax efficient savings on electric cars, nursery schemes, home and tech goods.
• Around the World scheme – 3 months work from anywhere scheme
• Mental wellbeing support – Access therapy and mental health sessions through Spill
• Learning and development – £1,000 personal development budget to help you grow in your role.
• Private health care – Enjoy all the benefits AXA has to offer, including reduced gym memberships and medical history disregarded
• Medical cash plan – To help you with the costs of dental and optical expenses
• Life insurance and Income Protection – four times your annual salary for peace of mind
• Matched pension contributions up to 5%
• 25 days holiday – plus bank holidays, well-being days and volunteering days
• Enhanced Parental Leave – enhanced maternity, paternity and adoption pay.

All are welcome.

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