At a Glance
- Tasks: Lead the SME Tribe to drive client acquisition and activation for significant growth.
- Company: Join Flagstone, a leading online savings platform with a collaborative culture.
- Benefits: Enjoy hybrid working, competitive bonuses, and a ÂŁ1,000 personal development budget.
- Other info: Diverse team culture that values your voice and supports your growth.
- Why this job: Be the driving force behind a major growth ambition in fintech.
- Qualifications: Experience in leading agile teams and direct SME or B2B commercial experience.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Flagstone is many things. An online savings platform, reinventing how individuals, businesses, and charities manage, protect, and grow their cash. A diverse group of people, bound by a collaborative spirit, and shared purpose. And lastly, a thriving, profitable business – where smart people do their best work.
Each definition shares a common thread: our unique culture. It’s our pride and joy. And our competitive advantage.
A feel for our culture: To revolutionise the savings market, we need to be at our best. But high performance takes more than talent – it takes a culture of kindness, respect, and growth. That’s why we’re building a diverse, inclusive community, where your voice is heard and valued. Where, with close support and room to develop, you can surpass even your own expectations. And be rewarded for it.
We may not change the world, but we can change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three.
The Opportunity: Flagstone is the UK's leading cash savings platform, helping businesses and individuals put their money to work across a marketplace of banks and savings products. We manage over ÂŁ19bn in Assets under Administration and are growing fast. Our SME Tribe is under 12 months old, sitting at ÂŁ5bn in Assets under Administration, with a mandate to reach ÂŁ15bn in under three years. The growth engine is still being built. The proposition is actively evolving.
This is a rare opportunity to be the primary commercial force behind one of the most significant growth ambitions in the business. You will not inherit a playbook — you will write one.
What You'll Own:
- Tribe Strategy & Commercial Ownership: Lead the SME Tribe across two squads focused on client acquisition and client activation, creating the conditions for high performance and scale. Own the commercial strategy for SME client acquisition and activation — translating a significant growth ambition into squad-level priorities and measurable outcomes. Define and own tribe OKRs, ensuring squad-level goals are clearly connected to Flagstone's broader growth targets and business strategy. Act as the senior day-to-day commercial voice for the SME segment, bringing external market perspective and customer insight that drives proposition evolution. Partner closely with the Group Product Manager to ensure commercial strategy and product thinking are tightly aligned. Work in close partnership with the CGO and Exec team to ensure Tribe strategy is aligned to company-wide priorities and reported with transparency.
- Delivery & Performance: Drive the Tribe towards high performance — building ways of working, clarity of mission, and a culture of accountability and pace. Own the tribe roadmap across both squads, ensuring priorities are well-sequenced and dependencies are actively managed. Lead tribe ceremonies and reporting cadences, maintaining a consistent and transparent picture of delivery health and commercial progress. Manage cross-squad dependencies and resolve blockers that sit above squad level. Work with functional leads across the business to ensure the tribe is appropriately resourced to deliver.
- People & Culture: Provide operational leadership to Squad Leads within the tribe, building their capability and holding them accountable for squad execution. Build a high-performance tribe culture — one that moves with pace, operates with discipline, and learns continuously. Support the development of tribe members, identifying opportunities for growth and ensuring the right conditions for people to do their best work.
- Cross-Functional Leadership & Proposition Influence: Partner closely with the Engagement Tribe to ensure the SME client experience extends beyond acquisition and activation — driving the retention, top-up, and AuA growth behaviours that compound the channel's long-term commercial performance. Act as the senior commercial sponsor for the SME proposition across Flagstone, ensuring that platform investment and propositional development across tribes reflects the needs and priorities of the SME customer. Work in close partnership with Marketing to shape SME brand and performance strategy — ensuring campaigns, messaging, and channel investment are grounded in commercial priorities and aligned to tribe OKRs. Partner with Finance on growth planning, budgeting, and reforecasting — maintaining a clear and current picture of SME commercial performance and ensuring investment decisions are underpinned by robust financial modelling. Collaborate with Data to develop the insight capability that drives smarter acquisition, activation, and retention decisions — ensuring the tribe operates with a clear, evidence-based view of customer behaviour and funnel performance. Represent the SME channel's commercial interests in cross-functional forums, advocating for SME priorities and ensuring they are visible and appropriately resourced alongside competing business priorities.
What We Need From You:
- Experience leading squads or agile product/commercial teams in a digital environment.
- Direct SME or B2B commercial experience.
- P&L ownership and accountability for commercial outcomes.
- Experience translating ambitious growth targets into executable strategy, with the ability to operate at both the strategic and squad level.
- Strong analytical instincts — comfortable using data to diagnose growth constraints, prioritise investments, and track performance against plan.
- Background in a scaled digital product or fintech environment.
The Profile We're Looking For: We are looking for a proven commercial leader from a digital-native or fintech environment — someone operating confidently at senior level, with a clear upward trajectory. Preferred background: Head of Growth or Senior Commercial Leader in a digital-native SME or B2B business, with direct accountability for revenue or AuA outcomes. Alternative background: Senior Product Leader in a B2B or SME-focused business, with strong commercial ownership — not just product delivery — and demonstrable revenue accountability.
In either case, you will have:
- A strong track record in a high-growth, digital-native or fintech environment, leading teams through scale.
- The ability to build high-performing structures where the playbook is still being written.
- The commercial acumen to own a significant AuA growth ambition and translate it into executable strategy at squad level.
- The leadership presence to operate as a credible partner to the CGO and influence across a matrixed organisation.
- A clear upward trajectory — this role should be a platform, not a destination.
How we reward you: At Flagstone, the benefits extend beyond false gifts like “fruit and snacks”. Instead, we invest in your health, wealth, and professional development. Here’s a selection of our benefits:
- Hybrid working - Spend at least 1 day a week with your team in our collaborative London office.
- Competitive bonus scheme - designed to reward and recognise high performance.
- Flexible benefits budget - a pot to fund meaningful benefits for you, whether it's hormone or fertility testing, cancer screening, neuro-diversity coaching or something that matters for you.
- A range of salary sacrifice options to help you make tax efficient savings on electric cars, nursery schemes, home and tech goods.
- Around the World scheme - 3 months work from anywhere scheme.
- Mental wellbeing support – Access therapy and mental health sessions through Spill.
- Learning and development – £1,000 personal development budget to help you grow in your role.
- Private health care - Enjoy all the benefits AXA has to offer, including reduced gym memberships and medical history disregarded.
- Medical cash plan - To help you with the costs of dental and optical expenses.
- Life insurance and Income Protection- four times your annual salary for peace of mind.
- Matched pension contributions up to 5%.
- 25 days holiday - plus bank holidays, well-being days and volunteering days.
- Enhanced Parental Leave – enhanced maternity, paternity and adoption pay.
All are welcome. At Flagstone, we’re assembling a diverse team that defies our industry’s norms. Think this role could suit you? We encourage you to apply, no matter your background.
Head of SME Growth in London employer: Flagstone
Contact Detail:
Flagstone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SME Growth in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s through interviews or casual chats, let your authentic self shine. Flagstone values kindness and respect, so being genuine will resonate well with their culture.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for leadership roles in fintech and practice your responses. Think about how your experience aligns with Flagstone's growth ambitions and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up! After an interview or networking event, shoot a quick thank-you email to express your appreciation. It’s a great way to keep the conversation going and show that you’re genuinely interested in the opportunity at Flagstone.
We think you need these skills to ace Head of SME Growth in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead the SME Tribe and drive growth. Share why you’re drawn to Flagstone and what makes you a great fit for our culture.
Tailor Your Experience: Make sure to highlight your relevant experience in leading squads or agile teams, especially in a digital or fintech environment. We’re looking for someone who can translate ambitious growth targets into actionable strategies, so be specific about your past achievements and how they relate to this role.
Be Data-Driven: We love numbers! Use data to back up your claims about your previous successes. Whether it’s P&L ownership or growth metrics, showing us how you’ve used analytics to drive performance will definitely catch our eye.
Keep It Clear and Concise: While we appreciate detail, clarity is key. Make your application easy to read and to the point. Use bullet points where necessary and ensure your key achievements stand out. Remember, we want to get to know you quickly, so make every word count!
How to prepare for a job interview at Flagstone
✨Understand the Culture
Before your interview, take some time to really get a feel for Flagstone's unique culture. They value kindness, respect, and growth, so think about how your own values align with theirs. Be ready to share examples of how you've fostered a positive team environment in your previous roles.
✨Showcase Your Commercial Acumen
As the Head of SME Growth, you'll need to demonstrate your ability to translate ambitious growth targets into actionable strategies. Prepare specific examples from your past experiences where you successfully led teams to achieve significant commercial outcomes, especially in a digital or fintech environment.
✨Be Data-Driven
Flagstone is looking for someone with strong analytical instincts. Brush up on your data analysis skills and be prepared to discuss how you've used data to diagnose growth constraints and track performance. Bring insights that could apply to their SME Tribe's goals.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams, including marketing and finance. Think about how you've successfully collaborated across departments in the past. Be ready to discuss how you can ensure alignment between commercial strategy and product development at Flagstone.