At a Glance
- Tasks: Lead impactful events and marketing strategies to drive brand awareness and sales growth.
- Company: Join a dynamic team at Flagright, making waves in the SaaS industry.
- Benefits: Competitive salary, travel opportunities, and a chance to shape marketing initiatives.
- Other info: Based in London with opportunities for travel and career advancement.
- Why this job: Be at the forefront of exciting events that connect customers and drive business success.
- Qualifications: 3+ years in B2B marketing, strong project management, and excellent communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Requirements:
- Have been knocked down before and gotten back up.
- Are resourceful—they figure things out with whatever tools are available.
- Have strong opinions and can defend them.
- Learn fast because they're hungry.
- Want to work with no-BS people building something important.
- 3+ years of B2B field or demand marketing experience, ideally in SaaS.
- Strong project management capability with experience running events and field programs.
- Demonstrated ability to drive pipeline contribution through integrated marketing initiatives.
- Excellent communicator with a strategic mindset and ability to execute with minimal direction.
- Comfortable working with cross-functional teams and driving alignment across stakeholders.
- Based in or near London with right to work in the UK (visa sponsorship not available).
- Willing and able to travel up to 60% of the time.
What the job involves:
- Our Marketing team drives our brand presence across target markets. From customer engagements to integrated campaigns, they champion Flagright’s story, drive pipeline acceleration, and help customers discover our value through strategic, impactful programs.
- We are hiring an Event Lead to help scale Flagright’s marketing efforts in EMEA.
- You will own field-level strategy and execution to drive awareness, engagement, and sales pipeline growth within key markets.
- You will partner closely with the Sales team to design and deliver programs that accelerate pipeline velocity, expand market reach, and enhance brand positioning.
- Event Leads at Flagright are strategic and hands-on. You will be required to travel, plan and execute high-impact initiatives, measure results, and continuously optimize for performance.
- Develop and execute field marketing strategies aligned to target segments and sales goals.
- Plan, manage, and execute events, customer roundtables, and sponsored industry gatherings.
- Partner with Sales team to drive event outreach, follow-up, and pipeline conversion.
- Own the EMEA field calendar with London as the base of operations.
- Run executive dinners, roundtables, and selective conference activations for priority accounts and priority regions.
- Coordinate tightly with sales, GTM, and ABM on who gets invited, why, and what should happen after.
- Keep event execution polished while staying commercially hard-nosed about what is worth repeating.
- Make sure every major event has a pre-event plan, during event plan, and post-event progression plan.
- Own local vendor relationships, venue strategy, and event execution quality without becoming an “events admin”.
- Develop and provide strategic direction for campaigns focused on regional and vertical audiences.
- Launch localized email, social, and account-based marketing initiatives to target named accounts and high-value segments.
- Create program briefs, assets, and collateral that support campaign objectives.
- Track and report field program performance and ROI.
- Feed regional buyer and market insights back into campaign planning and content needs.
- Build relationships with key ecosystem partners, associations, and community groups.
- Support customer advocacy programs, success stories, and reference generation activities.
- Help elevate Flagright’s brand in strategic accounts and target industries.
- Build repeatable client and community relationships where they genuinely improve access to enterprise buyers.
Events Lead employer: Flagright
At Flagright, we pride ourselves on being a no-nonsense employer that values resourcefulness and strategic thinking. Based in London, we offer a dynamic work culture where Events Leads can thrive through meaningful collaboration with cross-functional teams, ample opportunities for professional growth, and the chance to make a significant impact in the EMEA market. Our commitment to driving pipeline acceleration and enhancing brand positioning ensures that every team member plays a vital role in our success.
StudySmarter Expert Advice🤫
We think this is how you could land Events Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. The more connections you make, the better your chances of landing that Events Lead role.
✨Tip Number 2
Show off your project management skills! When you get the chance to chat with potential employers, share specific examples of events you've managed. Highlight how you drove engagement and pipeline growth—this will show them you’re the hands-on strategist they need.
✨Tip Number 3
Be ready to discuss your opinions! Employers love candidates who can defend their ideas. Prepare to talk about your vision for field marketing and how you’d approach driving awareness and sales pipeline growth at Flagright.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team and contributing to something important.
We think you need these skills to ace Events Lead
Some tips for your application 🫡
Show Your Resilience:We want to see how you've bounced back from challenges in your past roles. Share a story that highlights your resourcefulness and determination—this is your chance to shine!
Be Strategic and Hands-On:When you write your application, make sure to highlight your project management skills and any experience you have with events. We love candidates who can balance strategy with execution, so give us examples of how you've done this before.
Communicate Clearly:As excellent communicators are key for us, ensure your application is clear and concise. Use straightforward language and structure your thoughts well—this will show us you can execute with minimal direction.
Tailor Your Application:Make sure to tailor your application to our specific needs. Highlight your B2B marketing experience, especially in SaaS, and don’t forget to mention your willingness to travel. Apply through our website to make sure we see your application!
How to prepare for a job interview at Flagright
✨Know Your Stuff
Make sure you understand the ins and outs of B2B field marketing, especially in the SaaS space. Brush up on your project management skills and be ready to discuss specific events you've run and how they contributed to pipeline growth.
✨Show Your Resourcefulness
Prepare examples of how you've tackled challenges with limited resources. Companies love candidates who can think on their feet and find solutions using whatever tools are at hand. Be ready to share a story or two!
✨Communicate Clearly
As an Events Lead, you'll need to communicate effectively with various teams. Practice articulating your thoughts clearly and confidently. Think about how you can defend your opinions while remaining open to feedback.
✨Plan for the Future
Demonstrate your strategic mindset by discussing how you would approach planning events. Have a clear vision of what a successful event looks like and how you would measure its impact. Show that you're not just thinking about the event itself but also about post-event follow-up and optimisation.
