At a Glance
- Tasks: Lead innovative social media campaigns across TikTok, Instagram, and more.
- Company: Dynamic agency focused on creativity and client success.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Collaborative environment with exciting projects and career advancement.
- Why this job: Be at the forefront of social media trends and make a real impact.
- Qualifications: 4+ years in social media management with a creative flair.
The predicted salary is between 36000 - 60000 £ per year.
The Social Media Manager will lead the execution of integrated social media, content, and creator campaigns across platforms including TikTok, Instagram, Facebook, YouTube, and more. This role sits at the core of our team, driving the activation of bold and innovative ideas for our clients. You will work closely with the Managing Director to deliver best-in-class campaigns across multiple channels as a key point of contact for client relationships. With a deep understanding of social algorithms, cultural awareness, video editing and a constant pulse on emerging trends, you will lead end-to-end campaign delivery. From strategy and content production to social planning, trend research, creator collaborations, and reporting, you'll ensure every element drives and delivers on campaign goals.
Key Responsibilities
- Campaign Strategy & Planning
- Collaborate with creative teams to develop campaign strategy docs, brand aesthetics and messaging.
- Be the lead on developing creative and trend-driven content ideas, plans and hijacks for clients, that deliver on their business and social growth objectives.
- Oversee the creation of activation roadmaps, setting clear goals and timelines for event and content delivery.
- Establish and manage activation budgets, recommending the appropriate creative teams for production.
- Stay ahead of emerging social media trends and seamlessly integrate them into our campaigns.
- Monitor affiliate and campaign revenue, reporting on performance against key objectives.
- Utilise our AI-powered tools and identify new ones to streamline workflows, make content creation more efficient, and deliver more value to clients.
- Social Media Management
- Develop and execute integrated social media campaigns across TikTok, Instagram, Facebook, YouTube, and other relevant platforms based on strategy and audience insights.
- Develop and maintain monthly posting calendars and weekly content plans.
- Create engaging, dynamic social first video edits with social-first tools.
- Post regularly across platforms, maintaining a consistent and impactful brand voice.
- Contribute to social trends and audience research to shape our strategies.
- Collaborate with the team to define campaign aesthetics and visual identity.
- Shape campaign messaging and write engaging captions based on tone of voice and conduct hashtag and sound research to maximise reach.
- Engage with audiences and communities by liking and replying to comments to foster growth.
- Manage platform tools like TikTok Business Manager and Meta Business Suite for boosted posts.
- Develop promotional campaigns tied to these tools and oversee their execution.
- Drive weekly client check-ins, strategy calls, and post-approval discussions.
- Content Production
- Editing of video and photo content, optimised for individual social platforms.
- Plan and oversee content production schedules, ensuring timely delivery of high-quality video and photo assets.
- Ensure all content aligns with campaign strategy and posting schedules.
- Shooting 'social-first' video and photo on iPhone.
- Plan, organise, negotiate and execute content production (photo/video) for shoots events and campaigns.
- Creator Collaborations
- Identify and secure creators for partnerships to amplify campaign reach.
- Manage creator outreach, relationship building, and activation deliverables.
- Oversee affiliate collaborations, including agreements, approvals, and execution, ensuring client goals are met.
- Establish and maintain relationships with creators and influencers to deliver ongoing value for campaigns.
- Lead event activation with the client, from logistics planning to execution.
- Reporting & Client Liaison
- Act as the primary client point of contact, providing consistent updates and strategic recommendations.
- Lead weekly client calls, delivering clear progress updates and campaign insights based on the agreed KPIs and deliverables.
- Prepare and present monthly reports, analysing campaign performance and suggesting areas for optimisation.
- Analyse performance metrics, create reports with actionable insights and adjust strategies to optimise results.
Skills and experience
- 4+ years of experience in social media management and creator partnerships for brand campaigns, ideally within an agency.
- You have a strong eye for creativity and detail, spotting opportunities to elevate assets and copy to deliver the highest quality content focused for social media.
- Proven ability to drive views, engagement and growth for a brand.
Social Media Manager employer: Flabbergast
As a Social Media Manager at our innovative agency, you will thrive in a dynamic work culture that champions creativity and collaboration. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages personal growth. Located in a vibrant area, our team is passionate about pushing boundaries and staying ahead of social media trends, making this an exciting place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and engage with their content. It’s all about building relationships, so don’t be shy to slide into DMs or comment on posts.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. Use platforms like Instagram or Behance to display your creativity and make it easy for potential employers to see what you can do.
✨Tip Number 3
Stay ahead of the curve! Keep an eye on emerging trends in social media and be ready to discuss them in interviews. This shows you’re not just a follower but a leader who can drive innovative ideas for clients.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly gives you a better chance to stand out and show us why you’re the perfect fit for the role.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Creativity:When you're crafting your application, let your creative flair shine through! Use engaging language and showcase your unique style, especially since this role is all about bold ideas and innovative campaigns.
Tailor Your Experience:Make sure to highlight your relevant experience in social media management and creator partnerships. We want to see how your past roles align with the responsibilities listed in the job description, so don’t hold back on those details!
Be Data-Driven:Since this role involves reporting and analysing performance metrics, include any specific examples of how you've used data to drive campaign success in your previous jobs. Numbers speak volumes, so let them do the talking!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Flabbergast
✨Know Your Platforms
Make sure you have a solid understanding of the social media platforms mentioned in the job description. Research their latest features, trends, and algorithms. Being able to discuss how you would leverage these platforms for campaigns will show your expertise and enthusiasm.
✨Showcase Your Creativity
Prepare examples of past campaigns you've worked on that highlight your creative thinking and ability to drive engagement. Bring along a portfolio or case studies that demonstrate your skills in content creation and trend integration. This will help you stand out as a candidate who can deliver innovative ideas.
✨Understand the Client's Needs
Before the interview, research the company and its clients. Be ready to discuss how you would approach their specific needs and goals. Showing that you can tailor strategies to different brands will demonstrate your adaptability and client-focused mindset.
✨Engage with the Interviewers
During the interview, don’t just answer questions—engage with your interviewers. Ask them about their current campaigns, challenges they face, and how they measure success. This shows your interest in the role and helps you build rapport with the team.
