At a Glance
- Tasks: Shape product marketing strategies and collaborate with sales to reach target audiences.
- Company: Join a respected membership organisation with a supportive team culture.
- Benefits: Competitive salary, hybrid working model, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a dynamic environment.
- Why this job: Make a meaningful impact by connecting products with the right clients.
- Qualifications: Experience in B2B product marketing and strong analytical skills required.
The predicted salary is between 55000 - 55000 £ per year.
Are you a B2B product marketer who thrives at the intersection of insight, storytelling and sales? Do you want to shape how a respected professional body takes its products to market? Are you ready to own a remit, build something meaningful, and grow within a team that has your back? If so, this opportunity could be the right next move for you.
This is a newly shaped role that has been developed thoughtfully over recent months to reflect where our client needs to grow. It sits within a collaborative marketing directorate and works in close partnership with the Sales team to ensure products reach the right audiences in the right way.
At its core, this is a role about fit: understanding our client’s products deeply, understanding the market clearly, and building the bridge between the two. You will develop positioning and messaging, lead go-to-market planning for new product launches and updates, and work closely with the Brand Manager, Digital Marketing Lead and Content team to design campaigns and deliver against them. Performance and pipeline are central; you will own the lead generation funnel, ensuring that by the time a lead reaches the sales team, it's qualified, warm and ready.
Sales enablement is a significant part of the role. You will be the link between the product story and how it lands in front of clients and prospects by briefing the sales team, building support materials, and ensuring messaging is consistent and compelling from first touch to close.
Our client is a membership organisation.
- Salary of up to £55,000 p.a.
- Hybrid working model – 2 days a week in our client’s office in Swindon
What You’ll Bring
- Proven B2B product marketing experience, ideally in a channel or partner-led environment
- A strong track record in go-to-market planning and execution
- Experience working directly with sales teams to support lead generation and conversion
- Confident using marketing automation and CRM tools (HubSpot, Salesforce or similar)
- Strong analytical skills with the ability to turn data into clear decisions
- Excellent communication skills and the ability to manage multiple stakeholders
- Experience in a membership, professional body, charity or not-for-profit environment
Interested? For a confidential conversation with FJWilson Talent before applying, you can contact us on 0203 195 3600, or email us at resourcingteam@fjwilson.com. Please note, we reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your CV as early as possible.
Product Marketing Manager employer: FJWilson Talent Services
Joining ACCA as a Case Presenter offers an exceptional opportunity to work within a globally recognised organisation that prioritises innovation, diversity, and employee development. With a strong commitment to work-life balance and flexible working arrangements, you will be part of a supportive team that values your expertise and encourages continuous growth in a dynamic legal environment. The role not only provides competitive benefits, including private healthcare and pension contributions, but also the chance to make a meaningful impact in regulatory advocacy from anywhere in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. It’s all about making connections!
✨Tip Number 3
Prepare for the interview by practising common questions related to product marketing and sales enablement. Think of examples from your past experience that showcase your skills and how you can add value.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of our client. Show us that you get their products and the market they operate in!
Craft a Compelling Story:We love a good story! Use your application to weave together your experiences and achievements in product marketing. Highlight how you've successfully bridged the gap between product insights and sales – this is your chance to shine!
Be Clear and Concise:Keep it straightforward! We appreciate clarity, so make sure your CV and cover letter are easy to read. Use bullet points where necessary and avoid jargon unless it's relevant to the role. We want to see your skills without wading through fluff.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen and know how to follow instructions!
How to prepare for a job interview at FJWilson Talent Services
✨Know Your Products Inside Out
Before the interview, dive deep into the products you'll be marketing. Understand their features, benefits, and how they fit into the market. This knowledge will help you articulate compelling stories that resonate with both the sales team and potential clients.
✨Master the Art of Storytelling
Prepare to showcase your storytelling skills. Think about how you can weave narratives around the products that highlight their value. Practice explaining how these stories can bridge the gap between product features and customer needs, making it easier for the sales team to engage prospects.
✨Familiarise Yourself with Sales Enablement
Since sales enablement is a key part of the role, brush up on how to create effective support materials. Be ready to discuss examples of how you've previously collaborated with sales teams to ensure messaging is consistent and impactful throughout the sales process.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your marketing strategies. Bring examples of how you've turned insights into actionable plans, especially in lead generation and conversion. This will demonstrate your ability to make data-driven decisions that align with business goals.
