Sales Development Representative in London

Sales Development Representative (SDR) – Employee Wellness, Benefits & Insurance

About the Role

Our client is seeking a proactive and results-driven Sales Development Representative to manage the early stages of the sales process. The SDR will qualify leads, initiate contact, and ensure a smooth handover to the sales team. This role is essential in driving growth by converting marketing-qualified leads (MQLs) into sales-qualified leads (SQLs).

Key Responsibilities

• Quickly qualify inbound leads and ensure rapid follow-up within 24 hours
• Engage prospects from campaigns, events, and online channels via calls, emails, and demos
• Research and identify decision-makers for targeted outreach
• Maintain accurate CRM records and manage the lead pipeline
• Collaborate with marketing and sales to align lead handling and share insights
• Provide regular updates on lead conversion metrics and performance
• Use Salesforce (or similar CRM) to manage tasks and track engagement

What We’re Looking For

• Experience in sales development or a similar lead generation role
• Skilled in outbound and inbound lead engagement
• Proficient in CRM tools (e.g., Salesforce)
• Strong communication, organization, and time management skills
• Target-driven with a track record of meeting KPIs
• Collaborative mindset with the ability to work cross-functionally
• Background in employee wellness, insurance, or benefits is a plus

If you think you are a good fit for this position, please apply with a copy of your CV.