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For Companies At a Glance
- Tasks: Lead customer acquisition and brand growth through innovative digital marketing strategies.
- Company: Dynamic insurance company focused on performance marketing and brand development.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the digital marketing space while working with cutting-edge tools.
- Qualifications: Proven experience in digital marketing, especially in financial services or related sectors.
- Other info: Join a collaborative team that values creativity and innovation in a fast-paced environment.
The predicted salary is between 36000 - 60000 Ā£ per year.
The Digital Marketing Manager will lead customer acquisition and brand growth for insurance products through paid digital channels. The role focuses on performance marketing, campaign optimisation, and aligning paid and organic search activity to maximise results.
Key Responsibilities
- Translate commercial goals into effective marketing strategies and campaigns.
- Develop and deliver integrated acquisition campaigns with internal teams and external partners.
- Lead paid media across search (Google, Bing), social (Meta, TikTok, YouTube) and affiliate channels.
- Manage and optimise campaigns with a focus on ROI, efficiency, and conversion.
- Analyse performance and report on key metrics (CTR, CPC, CPA, ROI, conversion rate).
- Use analytics tools to map customer journeys and evaluate digital experience.
- Align paid media activity with SEO strategy.
- Maintain a consistent digital brand presence.
- Ensure marketing activity meets regulatory and compliance standards.
- Manage paid media forecasting, budgeting, and reporting.
Skills & Capabilities
- Strong understanding of compliance, governance, and risk.
- Customer-centric approach with a focus on meeting regulatory expectations.
- Commercial mindset and effective use of resources.
- Clear communicator with leadership experience.
- Strong stakeholder management and relationshipābuilding skills.
- Experience implementing change and driving performance improvements.
Experience & Qualifications
- Proven digital marketing experience in financial services or a related sector (UK travel insurance experience desirable).
- Handsāon expertise with Google Ads, Meta Ads Manager, affiliate platforms, and SEO tools.
- Strong analytical and dataādriven decisionāmaking skills.
Digital Marketing Manager (Paid Search) in London employer: FJN Solutions
Contact Detail:
FJN Solutions Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Digital Marketing Manager (Paid Search) in London
āØTip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
āØTip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will give potential employers a taste of what you can bring to the table.
āØTip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can align with their goals and improve their paid media performance.
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager (Paid Search) in London
Some tips for your application š«”
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience with paid search, campaign optimisation, and any relevant tools like Google Ads or Meta Ads Manager. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can drive customer acquisition for our insurance products. Be sure to mention any specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used analytics tools to improve campaign performance. We love seeing how you've mapped customer journeys and optimised ROI in past roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, itās super easy!
How to prepare for a job interview at FJN Solutions
āØKnow Your Numbers
Make sure youāre familiar with key metrics like CTR, CPC, and ROI. Be ready to discuss how you've used these metrics in past campaigns to drive performance. This shows you understand the importance of data-driven decision-making.
āØShowcase Your Campaigns
Prepare to talk about specific campaigns you've managed, especially in the financial services sector. Highlight your role in developing strategies and optimising campaigns across various channels like Google Ads and Meta. Real examples will make your experience stand out.
āØAlign with SEO
Understand how paid media aligns with SEO strategies. Be prepared to discuss how youāve integrated these efforts in previous roles to maximise results. This demonstrates your holistic approach to digital marketing.
āØBe Compliance Savvy
Since this role involves regulatory standards, brush up on compliance and governance in digital marketing. Be ready to explain how youāve ensured that your marketing activities meet these standards in past positions.
