Digital Marketing Manager (Paid Search)

Digital Marketing Manager

The Digital Marketing Manager will lead customer acquisition and brand growth for insurance products through paid digital channels. The role focuses on performance marketing, campaign optimisation, and aligning paid and organic search activity to maximise results.

Key Responsibilities

• Translate commercial goals into effective marketing strategies and campaigns.
• Develop and deliver integrated acquisition campaigns with internal teams and external partners.
• Lead paid media across search (Google, Bing), social (Meta, TikTok, YouTube) and affiliate channels.
• Manage and optimise campaigns with a focus on ROI, efficiency, and conversion.
• Analyse performance and report on key metrics (CTR, CPC, CPA, ROI, conversion rate).
• Use analytics tools to map customer journeys and evaluate digital experience.
• Align paid media activity with SEO strategy.
• Maintain a consistent digital brand presence.
• Ensure marketing activity meets regulatory and compliance standards.
• Manage paid media forecasting, budgeting, and reporting.

Skills & Capabilities

• Strong understanding of compliance, governance, and risk.
• Customer-centric approach with a focus on meeting regulatory expectations.
• Commercial mindset and effective use of resources.
• Clear communicator with leadership experience.
• Strong stakeholder management and relationship‑building skills.
• Experience implementing change and driving performance improvements.

Experience & Qualifications

• Proven digital marketing experience in financial services or a related sector (UK travel insurance experience desirable).
• Hands‑on expertise with Google Ads, Meta Ads Manager, affiliate platforms, and SEO tools.
• Strong analytical and data‑driven decision‑making skills.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Insurance