At a Glance
- Tasks: Lead customer acquisition and brand growth through innovative digital marketing strategies.
- Company: Dynamic insurance company focused on performance marketing and brand development.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a collaborative team that values creativity and innovation in a fast-paced environment.
- Why this job: Make a real impact in the digital marketing space while working with cutting-edge tools.
- Qualifications: Proven experience in digital marketing, especially in financial services or related sectors.
The predicted salary is between 50000 - 60000 £ per year.
Digital Marketing Manager The Digital Marketing Manager will lead customer acquisition and brand growth for insurance products through paid digital channels.
The role focuses on performance marketing, campaign optimisation, and aligning paid and organic search activity to maximise results.
Key Responsibilities Translate commercial goals into effective marketing strategies and campaigns.
Develop and deliver integrated acquisition campaigns with internal teams and external partners.
Lead paid media across search (Google, Bing), social (Meta, Tik Tok, You Tube) and affiliate channels.
Manage and optimise campaigns with a focus on ROI, efficiency, and conversion.
Analyse performance and report on key metrics (CTR, CPC, CPA, ROI, conversion rate).
Use analytics tools to map customer journeys and evaluate digital experience.
Align paid media activity with SEO strategy.
Maintain a consistent digital brand presence.
Ensure marketing activity meets regulatory and compliance standards.
Manage paid media forecasting, budgeting, and reporting.
Skills & Capabilities Strong understanding of compliance, governance, and risk.
Customer-centric approach with a focus on meeting regulatory expectations.
Commercial mindset and effective use of resources.
Clear communicator with leadership experience.
Strong stakeholder management and relationship‑building skills.
Experience implementing change and driving performance improvements.
Experience & Qualifications Proven digital marketing experience in financial services or a related sector (UK travel insurance experience desirable).
Hands‑on expertise with Google Ads, Meta Ads Manager, affiliate platforms, and SEO tools.
Strong analytical and data‑driven decision‑making skills.
Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Insurance #J-18808-Ljbffr
Digital Marketing Manager (Paid Search) in Cardiff employer: FJN Solutions
FJN Solutions is an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a focus on employee growth, we provide opportunities for professional development and skill enhancement, ensuring that our team members thrive in their roles while contributing to meaningful projects in the Personal Lines Broking sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager (Paid Search) in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FJN Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FJN Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FJN Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FJN Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager (Paid Search) in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FJN Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FJN Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about FJN Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FJN Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FJN Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FJN Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
