At a Glance
- Tasks: Lead product marketing for Activations, driving customer adoption and growth through compelling narratives.
- Company: Join a dynamic tech company focused on data integration and innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborate across teams in a fast-paced environment with excellent career growth potential.
- Why this job: Make an impact by translating technical capabilities into real business value for diverse audiences.
- Qualifications: 5-8 years in product marketing with strong project management and communication skills.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for a Senior Product Marketing Manager to join our Product Marketing team to own and grow Activations, Fivetran’s Reverse ETL offering. This role is focused on helping customers understand, adopt, and realize value from Activations by translating product capabilities into compelling business outcomes.
You’ll develop use‑case and persona‑based narratives, lead go‑to‑market initiatives, support product launches, and partner across the organization to drive awareness, adoption, and growth. You’ll work closely with Product, Sales, Sales Engineering, Demand Generation, ABM, Customer Success, and the broader Marketing team to ensure Activations is positioned effectively in the market and supported with the messaging, content, and programs needed to drive success. You’ll engage personas spanning data engineers and architects to data and AI leaders, as well as line‑of‑business personas like RevOps leaders and Marketing Ops teams. This is a full‑time position based out of our London office. Our hybrid work model offers a blend of remote flexibility and in‑person collaboration, including two days in the office each week to connect and build as a team.
- Product Launches, Adoption & Growth: Lead and contribute to product launches for Activations, owning messaging, positioning, launch assets, and cross‑functional coordination from kickoff through post‑launch. Go beyond launch to drive adoption and growth, partnering with Product, Sales, Customer Success, and Marketing to ensure new and existing capabilities get used, expanded, and renewed. Translate technical capabilities into clear customer value and business outcomes.
- Messaging & Positioning: Develop and refine messaging for Activations, including product capabilities, use cases, and persona‑specific narratives. Create compelling outcome‑based stories that connect technical functionality to business value for both technical and executive audiences. Ensure messaging is consistent across web, sales, campaigns, and customer‑facing materials, and validate positioning through ongoing customer and field engagement.
- Solutions & Use‑Case Marketing: Own the development of use‑case narratives and solution‑oriented messaging that help customers understand how Activations can solve real business challenges. Build messaging frameworks, value propositions, sales plays, and content that support key use cases and buyer personas. Enable sellers to lead with business impact and customer outcomes.
- Campaigns & Channel Partnership: Partner with Demand Generation, ABM, Digital, Content, and Events teams to bring Activations messaging to life across channels. Support integrated campaigns and programs that drive awareness, engagement, pipeline, and adoption among priority audiences.
- Sales Partnership & Enablement: Work closely with sales leaders and sellers globally to ensure messaging is adopted in the field, gather feedback from customer conversations, and partner with enablement to deliver assets sellers actually use. Develop sales plays, competitive positioning, and customer‑facing materials that help teams communicate Activations value effectively.
- Customer & Market Insights: Develop a deep understanding of customer needs, buying behaviors, market trends, and competitive dynamics. Use customer research, win/loss insights, field feedback, and market intelligence to strengthen positioning, influence go‑to‑market strategies, and identify new growth opportunities.
- Cross‑Functional Collaboration: Serve as a key partner across Product, Sales, Marketing, Customer Success, and Enablement. Align stakeholders on priorities, messaging, launches, and growth initiatives while helping drive execution across multiple workstreams.
Qualifications:
- Strong project management skills and the ability to juggle multiple priorities in a fast‑moving environment.
- Based in EMEA, with comfort partnering across regions globally.
- Ability to develop compelling narratives for both technical and executive audiences.
- Experience developing and executing go‑to‑market strategies, including product launches, adoption programs, messaging, sales enablement, and growth initiatives.
- A data‑driven mindset, comfortable using win/loss data, pipeline metrics, customer research, and content performance to inform decisions.
- 5–8+ years of experience in product marketing or a related GTM function, ideally at a B2B data or enterprise SaaS company.
- Strong understanding of solution, use‑case, and persona‑based marketing, with the ability to connect technical capabilities to measurable business outcomes.
- Strong understanding of Enterprise and Commercial segments, plus working knowledge of channels such as ABM, SEO/SEM, and demand generation.
- Familiarity with the modern data ecosystem, including data integration, cloud data warehouses, data lakes, Reverse ETL/data activation, and emerging AI and analytics use cases.
- Familiarity leveraging AI tools to accelerate research, drafting, and analysis, with a strong sense for when to use them and when human judgment is required.
- Comfort working with Product to translate roadmap investments into customer‑facing value, and with Sales to ensure messaging is adopted and refined in the field.
- Exceptional written and verbal communication skills, with the ability to adapt messaging for different personas, segments, and channels.
Senior Product Marketing Manager (Activations) in London employer: Fivetran
Fivetran is an exceptional employer that fosters a dynamic and collaborative work culture, particularly in our London office where the Senior Product Marketing Manager will thrive. With a hybrid work model that promotes flexibility and in-person teamwork, employees benefit from ongoing professional development opportunities and a strong emphasis on cross-functional collaboration, ensuring that every team member can contribute to meaningful projects that drive customer success and business growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager (Activations) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fivetran and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fivetran are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fivetran on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fivetran. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager (Activations) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fivetran. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fivetran:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fivetran’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fivetran
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fivetran will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fivetran, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
