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For Companies At a Glance
- Tasks: Lead pricing strategies and create compelling narratives to enhance customer understanding.
- Company: Join Fivetran, a leader in data integration, making data access as easy as electricity.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and drive impactful pricing initiatives.
- Why this job: Be at the forefront of pricing strategy in a dynamic tech environment.
- Qualifications: 4-7 years in product marketing or related fields, with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses or data lake, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role
We’re looking for a Pricing Product Marketing Manager to join Fivetran’s Product + Portfolio Marketing team. Pricing is one of the most important strategic levers at Fivetran. This role will help translate our pricing and monetization direction into effective go-to-market execution, clear customer-facing value narratives, and strong internal enablement. You will partner closely with Product, Sales, Marketing, Enablement, Legal, and Leadership to support pricing-related launches, research market perception, and improve how we communicate value to the market. This role is a highly cross-functional position for someone who can turn pricing decisions into effective rollout plans, compelling messaging, actionable insights, and stronger customer sentiment. You will help Fivetran better understand how pricing is perceived, where friction exists, and how to improve value communication across the buyer journey. The right person is equal parts storyteller, researcher, and operator: someone who can bring structure to ambiguous problems, influence cross-functional partners, and make complex pricing concepts easier for customers and internal teams to understand. This is a full-time position based out of our London office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
What You’ll Do
- Lead pricing and monetization go-to-market execution: Partner with Product, Legal, and leadership to support the rollout of pricing and packaging changes across new products, features, and platform capabilities. Build launch plans, messaging, internal communications, and GTM enablement and materials that ensure pricing changes are clearly understood internally and externally. Help drive cross-functional alignment across Sales, Marketing, and Enablement.
- Support pricing experiments and help evaluate how customers respond to different monetization approaches.
- Own pricing and value messaging: Develop differentiated, value-based messaging for Fivetran’s pricing and platform value. Translate pricing into clear, customer-relevant narratives that connect product investment to business outcomes. Tailor messaging by persona, segment, and stage of the buyer journey, from awareness through evaluation, purchase, and expansion. Improve how Fivetran communicates price, value, and return on investment in the market.
- Improve value and pricing sentiment: Identify the drivers of pricing perception in the market and recommend ways to improve customer understanding and confidence. Partner with Demand Generation, Content, and campaigns teams to activate stronger value messaging across key channels like AEO/SEO. Support the development of customer stories, benchmark content, sales narratives, and market-facing assets that reinforce Fivetran’s value.
- Drive research and insight generation: Conduct ongoing research into customer perception, willingness to pay, buying behavior, and competitive pricing narratives in partnership with product and the Office of Research. Gather and synthesize insights from win/loss analysis, seller feedback, customer calls, analyst conversations, usage trends, deal data, and billing data. Formulate clear recommendations to improve messaging, launches, and monetization outcomes.
- Enable internal teams: Serve as a go-to resource for pricing and value communication across GTM teams. Equip Sales and customer-facing teams with the messaging, talk tracks, decks, FAQs, and objection-handling materials they need to sell value effectively. Design, build and deliver content and materials to support Sales and Marketing teams. Increase internal clarity and confidence around how pricing works, why it exists, and how to discuss it with customers.
Skills We're Looking For
- 4–7 years of experience in product marketing, product strategy, product management, monetization, sales strategy, or a related go-to-market role at a B2B SaaS company.
- Experience supporting pricing, packaging, monetization, or value messaging initiatives in a cross-functional environment.
- Strong product marketing fundamentals, including positioning, messaging, launches, enablement, and market research.
- Ability to translate complex pricing concepts into simple, credible, customer-facing narratives.
- Strong understanding of enterprise and commercial sales motions, including how pricing conversations show up across new business and expansion.
- Experience partnering closely with Product, Sales, Marketing, Enablement, Analytics, and executive stakeholders.
- Strong analytical skills and comfort using qualitative and quantitative inputs to inform recommendations.
- Excellent written and verbal communication skills.
- Strong project management skills and the ability to drive clarity across multiple stakeholders and workstreams.
- Familiarity with the modern data ecosystem, including data integration, cloud data warehouses, data lakes, analytics, and AI-driven use cases, is a plus.
Product Marketing Manager, Pricing in London employer: Fivetran
Contact Detail:
Fivetran Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Pricing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their pricing strategies and be ready to discuss how you can contribute to their goals.
✨Tip Number 3
Showcase your storytelling skills! When discussing your experience, frame it in a way that highlights how you’ve tackled complex problems and delivered value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re genuinely interested in joining the team.
We think you need these skills to ace Product Marketing Manager, Pricing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product marketing and pricing. We want to see how your skills align with our mission at Fivetran, so don’t hold back on showcasing relevant achievements!
Showcase Your Storytelling Skills: As a Pricing Product Marketing Manager, storytelling is key! Use your application to demonstrate how you can translate complex pricing concepts into clear narratives. Share examples of how you've done this in the past to grab our attention.
Highlight Cross-Functional Collaboration: We love team players! In your application, mention any experiences where you’ve worked closely with different teams like Sales, Product, or Marketing. Show us how you’ve driven alignment and made an impact across functions.
Keep It Clear and Concise: While we appreciate detail, clarity is crucial. Make sure your application is easy to read and gets straight to the point. We’re looking for strong communication skills, so let your writing reflect that. And remember, apply through our website!
How to prepare for a job interview at Fivetran
✨Know Your Pricing Inside Out
Before the interview, make sure you understand Fivetran's pricing model and how it compares to competitors. Be ready to discuss how you would approach pricing strategies and what insights you've gathered from market research.
✨Craft Compelling Value Narratives
Prepare to showcase your storytelling skills by developing clear, customer-relevant narratives around pricing. Think about how you can translate complex pricing concepts into simple messages that resonate with different buyer personas.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your experience in aligning messaging and strategies across departments like Sales, Marketing, and Product.
✨Showcase Analytical Skills
Fivetran values data-driven decision-making, so come equipped with examples of how you've used both qualitative and quantitative data to inform pricing strategies or marketing initiatives. Be ready to discuss any tools or methodologies you’ve employed in your analysis.