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- Tasks: Lead and scale marketing strategies to drive revenue growth in the UK and Ireland.
- Company: Join Fivetran, a pioneering tech company making data access as easy as electricity.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with dynamic teams in a fast-paced, entrepreneurial environment.
- Why this job: Be at the forefront of marketing innovation and make a real impact on business success.
- Qualifications: 6+ years in B2B marketing with strong field marketing and demand generation experience.
The predicted salary is between 70000 - 90000 £ per year.
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role
The UKI region represents one of Fivetran’s most strategic growth markets in EMEA. We are looking for a senior regional marketing leader to build a scalable, predictable pipeline engine that fuels enterprise and commercial revenue growth across the UK and Ireland. We’re seeking a dynamic and strategic marketing leader to own and scale our UK and Ireland regional marketing motion.
As the Lead Marketing Manager, UKI, you will be responsible for building high-quality, predictable pipeline for the regional sales team, with field marketing and demand generation as your primary focus. You will be accountable for regional sourced and influenced pipeline targets, with clear visibility into conversion performance and revenue outcomes. You will define and execute the UKI go-to-market strategy in alignment with regional revenue targets, territory priorities, and segment strategy.
You will develop and execute the UKI marketing strategy in close partnership with Sales leadership, Account Executives, SDRs, Partner teams, ABM, and Global Marketing. This role requires both strategic thinking and hands-on execution. You will own the regional marketing plan end to end, from annual planning and budget allocation through program delivery and pipeline handoff to Sales. This role demands strong cross-functional alignment, operational discipline, and a clear focus on revenue impact. You will serve as the regional marketing quarterback, ensuring programs are aligned to territory priorities and that follow-up processes are tightly executed.
This is a full-time, hybrid position based out of our London or Dublin offices.
Technologies You’ll Use
- Marketo
- Google Suite
- Outreach
- Salesforce
- Looker
- Coupa
- Jira
- Webinar and event platforms as required
What You’ll Do
- Own the UKI integrated marketing strategy with a strong emphasis on field marketing and demand generation
- Build and scale a repeatable regional marketing engine that consistently delivers high-quality sales pipeline
- Partner closely with Sales leadership, Account Executives, and SDR teams to align marketing programs to territory and account priorities
- Plan and execute high-impact field programs including conferences, executive dinners, roundtables, and community events
- Shape and execute Account-Based Marketing and integrated multi-channel demand generation initiatives in collaboration with EMEA-based and global ABM and marketing teams, as well as the regional Sales team
- Own pipeline performance through qualification and handoff, ensuring strong follow-up processes and closed-loop alignment with Sales
- Develop regional customer stories in partnership with Sales and Customer Success
- Align with Technology and SI partners to execute joint marketing initiatives and partner-led pipeline programs
- Manage regional budget planning, vendor sourcing, procurement, and program timelines
Skills We’re Looking For
- 6+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise technology
- Strong field marketing experience with proven ability to drive measurable pipeline impact
- Deep understanding of demand generation strategy and full-funnel marketing execution
- Experience owning a regional pipeline target
- Strong cross-functional collaboration skills with experience partnering closely with Sales and Business Development teams
- Strategic mindset combined with a hands-on execution approach
- Experience working with Salesforce and Marketo or similar tools
- Excellent communication and stakeholder management skills
- Highly organized and able to manage multiple high-priority initiatives simultaneously
- Entrepreneurial spirit and ability to operate independently in a fast-growing environment
Lead Marketing Manager - UK & Ireland employer: Fivetran
Contact Detail:
Fivetran Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Manager - UK & Ireland
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Fivetran, and express your interest in working with them. A well-crafted email can go a long way!
✨Tip Number 4
Utilise our website for applications! We’ve got loads of resources and tips to help you land that dream job. Plus, applying through our site gives you a better chance of being noticed by hiring managers.
We think you need these skills to ace Lead Marketing Manager - UK & Ireland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Lead Marketing Manager role. Highlight your experience in B2B marketing and any specific achievements in field marketing or demand generation that align with what we're looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your strategic mindset and hands-on approach can drive success in the UKI region.
Showcase Your Skills: Don’t forget to mention your experience with tools like Salesforce and Marketo. We want to see how you’ve used these technologies to create impactful marketing strategies and drive pipeline growth.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Fivetran
✨Know Your Numbers
As a Lead Marketing Manager, you'll need to demonstrate your understanding of pipeline metrics. Be prepared to discuss specific examples of how you've driven measurable pipeline impact in previous roles. Bring data to back up your claims and show how you can translate that into success for Fivetran.
✨Showcase Your Strategic Mindset
This role requires a blend of strategic thinking and hands-on execution. Prepare to discuss your approach to developing and executing marketing strategies. Think about how you can align marketing initiatives with sales priorities and be ready to share examples of successful campaigns you've led.
✨Collaboration is Key
Fivetran values strong cross-functional collaboration. Be ready to talk about how you've partnered with sales teams, account executives, and other stakeholders in the past. Highlight specific instances where your collaboration led to successful outcomes and how you plan to foster these relationships at Fivetran.
✨Be Ready for the Tools
Familiarity with tools like Salesforce and Marketo is crucial. Brush up on your knowledge of these platforms and be prepared to discuss how you've used them in your previous roles. If you have experience with other similar tools, mention those too, as it shows your adaptability and tech-savviness.