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- Tasks: Lead the marketing strategy for the UK and Ireland, driving pipeline growth and collaboration with sales.
- Company: Join a fast-growing tech company focused on innovative marketing solutions.
- Benefits: Enjoy 100% employer-paid medical insurance, generous PTO, and professional development opportunities.
- Other info: Be part of a supportive culture with fun team activities and mental health resources.
- Why this job: Make a real impact in a strategic role while working in a dynamic, hybrid environment.
- Qualifications: 6+ years in B2B marketing, strong field marketing experience, and excellent collaboration skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
About the Role
The UKI region represents one of Fivetran’s most strategic growth markets in EMEA. We are looking for a senior regional marketing leader to build a scalable, predictable pipeline engine that fuels enterprise and commercial revenue growth across the UK and Ireland. We’re seeking a dynamic and strategic marketing leader to own and scale our UK and Ireland regional marketing motion.
You will be responsible for building high‑quality, predictable pipeline for the regional sales team, with field marketing and demand generation as your primary focus. You will be accountable for regional sourced and influenced pipeline targets, with clear visibility into conversion performance and revenue outcomes. You will define and execute the UKI go‑to‑market strategy in alignment with regional revenue targets, territory priorities, and segment strategy.
You will develop and execute the UKI marketing strategy in close partnership with Sales leadership, Account Executives, SDRs, Partner teams, ABM, and Global Marketing. This role requires both strategic thinking and hands‑on execution. You will own the regional marketing plan end to end, from annual planning and budget allocation through program delivery and pipeline handoff to Sales. This role demands strong cross‑functional alignment, operational discipline, and a clear focus on revenue impact.
You will serve as the regional marketing quarterback, ensuring programmes are aligned to territory priorities and that follow‑up processes are tightly executed. This is a full‑time, hybrid position based out of our London or Dublin offices.
Technologies You’ll Use
- Marketo
- Google Suite
- Outreach
- Salesforce
- Looker
- Coupa
- Jira
- Webinar and event platforms as required
What You’ll Do
- Own the UKI integrated marketing strategy with a strong emphasis on field marketing and demand generation.
- Build and scale a repeatable regional marketing engine that consistently delivers high‑quality sales pipeline.
- Partner closely with Sales leadership, Account Executives, and SDR teams to align marketing programmes to territory and account priorities.
- Plan and execute high‑impact field programmes including conferences, executive dinners, round‑tables, and community events.
- Shape and execute Account‑Based Marketing and integrated multi‑channel demand generation initiatives in collaboration with EMEA‑based and global ABM and marketing teams, as well as the regional Sales team.
- Own pipeline performance through qualification and handoff, ensuring strong follow‑up processes and closed‑loop alignment with Sales.
- Develop regional customer stories in partnership with Sales and Customer Success.
- Align with Technology and SI partners to execute joint marketing initiatives and partner‑led pipeline programmes.
- Manage regional budget planning, vendor sourcing, procurement, and programme timelines.
Qualifications
- 6+ years of experience in B2B marketing, preferably in high‑growth SaaS or enterprise technology.
- Strong field marketing experience with proven ability to drive measurable pipeline impact.
- Deep understanding of demand generation strategy and full‑funnel marketing execution.
- Experience owning a regional pipeline target.
- Strong cross‑functional collaboration skills with experience partnering closely with Sales and Business Development teams.
- Strategic mindset combined with a hands‑on execution approach.
- Experience working with Salesforce and Marketo or similar tools.
- Excellent communication and stakeholder management skills.
- Highly organised and able to manage multiple high‑priority initiatives simultaneously.
- Entrepreneurial spirit and ability to operate independently in a fast‑growing environment.
Perks and Benefits
- 100% employer‑paid medical insurance
- Generous paid time‑off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off.
- Professional development and training opportunities.
- Company virtual happy hours, free food, and fun team‑building activities.
- Monthly cell phone stipend.
- Access to an innovative mental health support platform that offers personalised care and resources in areas such as therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependants.
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don’t hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.
Lead Marketing Manager - UK & Ireland employer: Fivetran, Inc.
Contact Detail:
Fivetran, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Manager - UK & Ireland
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Lead Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and campaigns. This is your chance to shine and demonstrate how you can build that scalable pipeline for UKI.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can align with their goals and drive revenue growth. We want to see your strategic thinking in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Lead Marketing Manager - UK & Ireland
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Lead Marketing Manager role. Highlight your experience in B2B marketing, especially in SaaS or enterprise tech, and showcase how you've driven pipeline growth in previous roles.
Showcase Your Strategic Mindset: We want to see your strategic thinking in action! Use examples from your past experiences where you’ve developed and executed successful marketing strategies that align with sales goals. This will show us you can think big while also getting hands-on.
Highlight Cross-Functional Collaboration: Collaboration is key in this role. Share specific instances where you’ve worked closely with sales teams or other departments to achieve common goals. This will demonstrate your ability to align marketing efforts with broader business objectives.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Fivetran, Inc.
✨Know Your Numbers
As a Lead Marketing Manager, you'll need to demonstrate your understanding of pipeline metrics. Be prepared to discuss specific examples of how you've driven measurable pipeline impact in previous roles. Bring data that showcases your success in demand generation and field marketing.
✨Align with Sales
Collaboration with Sales is key in this role. Before the interview, think about how you can effectively partner with Sales leadership and Account Executives. Prepare to share strategies you've used to align marketing programmes with sales priorities and how you’ve ensured strong follow-up processes.
✨Showcase Your Strategic Mindset
This position requires both strategic thinking and hands-on execution. Be ready to discuss how you've developed and executed marketing strategies in the past. Highlight your experience in planning high-impact field programmes and how you’ve adapted strategies based on market feedback.
✨Be Organised and Ready to Multi-task
With multiple high-priority initiatives on the go, organisation is crucial. Share examples of how you've managed competing priorities in fast-paced environments. Discuss tools or methods you use to stay organised, especially when working with cross-functional teams.