At a Glance
- Tasks: Lead exciting marketing campaigns and product launches across Europe for a top burger brand.
- Company: Join Five Guys, a family-run business known for quality burgers and fries since 1986.
- Benefits: Enjoy a competitive salary, bonuses, private medical insurance, and generous holiday allowance.
- Other info: Opportunity for career growth in a dynamic, fast-paced environment.
- Why this job: Shape the future of a globally recognised brand while creating memorable customer experiences.
- Qualifications: Experience in brand management and campaign execution, with strong leadership skills.
The predicted salary is between 40500 - 49500 £ per year.
Burgers & Fries and Incredible Careers
Were the burger restaurant with the uncomplicated formula: burgers and fries cooked to perfection, with no frozen ingredients.
Weve stuck to the same \"perfect and serve\" philosophy since our family business began in 1986.
Today, were still every bit the family business we started as.
Were passionate about what we do, act with integrity, thrive on healthy competition, and always find a way to get the job done, whatever the challenge.
The Role
Were looking for an experienced Senior Brand & Campaign Manager to lead the planning, localisation and delivery of marketing campaigns and product launches across Five Guys UK and our European joint venture markets, including France, Germany and Spain.
Reporting to the Head of Brand, youll play a pivotal role in protecting and strengthening the Five Guys brand across every customer touchpoint.
Youll lead integrated campaigns from conception through to execution, ensuring they are commercially effective, creatively impactful and operationally executable.
Managing the Local Marketing Executive and Senior Designer, youll bring together multiple stakeholders, agencies and international markets to deliver campaigns that build brand equity, drive sales and create memorable customer experiences.
This is a high-profile leadership role offering the opportunity to shape the future of one of the worlds most recognised restaurant brands across multiple international markets.
- What Youll Be Doing
- Leading the planning, development and execution of product launches and integrated marketing campaigns across the UK and European markets.
- Acting as a key guardian of the Five Guys brand, ensuring consistency across all channels, touchpoints and markets.
- Managing and developing the Local Marketing Executive and Senior Designer, creating a collaborative and high-performing team culture.
- Overseeing campaign timelines, budgets, creative development and project delivery from briefing through to evaluation.
- Working closely with local market teams to adapt and localise campaigns while maintaining brand integrity.
- Supporting restaurants with local marketing initiatives that drive awareness, engagement and sales.
- Collaborating with Digital, Partnerships, Operations, Customer Experience and Commercial teams to deliver integrated campaigns.
- Managing relationships with agencies, production partners and suppliers.
- Ensuring all campaign activity can be successfully executed within restaurant operations.
- Using campaign performance and market insights to continuously improve marketing effectiveness.
- What Were Looking For
- Significant experience within brand management, campaign management or integrated marketing roles.
- Proven experience delivering multi-channel marketing campaigns from concept to execution.
- Experience managing and developing direct reports.
- Strong project management and stakeholder management skills.
- Experience working with creative, media or production agencies.
- Commercially aware with a strong understanding of customer marketing.
- Excellent communication, presentation and influencing skills.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- A collaborative and proactive approach, with the confidence to work across multiple teams and markets.
Desirable
- Experience within hospitality, retail, QSR or other consumer-facing brands.
- Experience supporting multi-site businesses.
- Experience working across international markets.
- Understanding of CRM, social media, partnerships and digital marketing channels.
- Experience delivering product launches and promotional campaigns.
- Knowledge of restaurant operations and customer experience environments.
Whats In It For You?
- Competitive salary
- Performance-related bonus
- Private medical insurance
- Life assurance
- Employee assistance programme
- 25 days holiday plus bank holidays
- Enhanced parental leave policies
- Five Guys meal allowance
- Ongoing development and career progression opportunities
- The opportunity to shape campaigns for one of the worlds most recognised restaurant brands across multiple international markets
Why Five Guys?
At Five Guys, were passionate about creating incredible customer experiences and incredible careers.
As our Senior Brand & Campaign Manager, youll lead some of the brands biggest campaigns and product launches, working across multiple markets and disciplines to bring the Five Guys experience to life.
If youre passionate about brands, creativity, customer experience and leading high-performing teams, wed love to hear from you.
Senior Brand & Campaign Manager in South Cave employer: Five Guys
At Five Guys, we pride ourselves on being more than just a burger restaurant; we are a family business that values our employees and their growth. As a Bench General Manager, you will enjoy a vibrant work culture that encourages leadership and teamwork, alongside competitive benefits such as a 20% bonus scheme, generous holiday allowance, and opportunities for career advancement. Join us in creating an enjoyable working environment where your contributions are recognised and rewarded, all while serving up the best burgers and fries in town!
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Campaign Manager in South Cave
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Five Guys and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Five Guys are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Five Guys on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Five Guys. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand & Campaign Manager in South Cave
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Five Guys. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Five Guys:Show us that you’ve done your homework! In your application, briefly mention what you admire about Five Guys’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Five Guys
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Five Guys will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Five Guys, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
