At a Glance
- Tasks: Drive local marketing initiatives and build relationships to boost sales and guest engagement.
- Company: Join Five Guys, a family-run burger restaurant with a passion for quality.
- Benefits: Competitive salary, performance bonuses, private medical insurance, and 25 days holiday.
- Other info: Opportunity to travel across the UK and Europe, with excellent career progression.
- Why this job: Make a real impact on customer experiences while developing your marketing career.
- Qualifications: Experience in local marketing and strong relationship-building skills required.
The predicted salary is between 29700 - 36300 £ per year.
Burgers & Fries and Incredible Careers
We're the burger restaurant with the uncomplicated formula: burgers and fries cooked to perfection, with no frozen ingredients.
We've stuck to the same "perfect and serve" philosophy since our family business began in 1986.
Today, we're still every bit the family business we started as.
We're passionate about what we do, act with integrity, thrive on healthy competition, and always find a way to get the job done, whatever the challenge.
The Role
Location: UK Support Office, with regular travel across the UK and European markets
We're looking for a commercially minded and hands-on Local Marketing Executive to help bring the Five Guys brand to life across our restaurants and local communities.
Reporting to the Senior Brand & Campaign Manager, you'll act as the key link between our Marketing and Operations teams, ensuring campaigns are executed brilliantly in our restaurants while identifying opportunities to drive local awareness, footfall and sales.
This is a highly visible role that combines local marketing, operational partnership and project management.
You'll spend significant time in our restaurants across the UK and European markets, building relationships with General Managers, District Managers and Operations teams, ensuring the voice of our restaurants is represented within the wider brand team.
If you're passionate about customer experience, love being out in the business and enjoy building relationships that drive results, this could be the perfect opportunity for you.
- What You'll Be Doing
- Developing and delivering local marketing initiatives that drive awareness, guest engagement and sales across the estate.
- Building strong relationships with General Managers, District Managers and Operations teams across the UK.
- Acting as the voice of our restaurants within the Marketing team, sharing insights and identifying opportunities for improvement.
- Managing local marketing budgets and ensuring activity delivers measurable commercial value.
- Coordinating local partnerships, community engagement activity and restaurant-specific marketing initiatives.
- Supporting social media, CRM and local digital marketing activity to maximise local opportunities.
- Planning and delivering restaurant marketing communications, ensuring teams are informed and ready to execute campaigns.
- Supporting the rollout of national product launches and marketing campaigns across the estate.
- Managing campaign print production, distribution and in-store implementation.
- Working closely with suppliers, agencies and internal stakeholders to ensure campaigns are delivered successfully.
- Supporting campaign photoshoots, events and on-site marketing activities.
What We're Looking For
- Experience in local marketing, retail marketing or multi-site hospitality marketing.
- Strong understanding of how marketing activity can drive commercial performance.
- Experience managing multiple projects and priorities simultaneously.
- Excellent stakeholder management and relationship-building skills.
- Strong written and verbal communication skills.
- Highly organised, with excellent attention to detail.
- A proactive and hands-on approach to problem solving.
- Willingness to travel regularly across the UK and occasionally across European markets.
- Full UK driving licence.
Desirable
- Experience within hospitality, restaurant, retail or other customer-facing environments.
- Experience working closely with operational teams.
- Understanding of CRM, social media and local digital marketing channels.
- Experience managing print production and installation projects.
- Experience supporting brand campaigns, launches and photoshoots.
- Experience working within a multi-site business.
What's In It For You?
- Competitive salary
- Performance-related bonus
- Private medical insurance
- Life assurance
- Employee assistance programme
- 25 days holiday plus bank holidays
- Enhanced parental leave policies
- Five Guys meal allowance
- Ongoing development and career progression opportunities
- The opportunity to travel, collaborate with restaurant teams and make a direct impact on business performance across multiple markets
Why Five Guys?
At Five Guys, we're passionate about creating incredible customer experiences and incredible careers.
As our Local Marketing Executive, you'll play a key role in connecting our restaurants with the wider brand strategy, helping to drive local sales, support operational excellence and deliver memorable experiences for our customers.
You'll have the opportunity to work closely with teams across the UK and Europe while developing your marketing career with one of the world's most recognised restaurant brands.
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Local Marketing Executive employer: Five Guys
At Five Guys, we pride ourselves on being more than just a burger restaurant; we are a family business that values our employees and their growth. As a Bench General Manager, you will enjoy a vibrant work culture that encourages leadership and teamwork, alongside competitive benefits such as a 20% bonus scheme, generous holiday allowance, and opportunities for career advancement. Join us in creating an enjoyable working environment where your contributions are recognised and rewarded, all while serving up the best burgers and fries in town!
StudySmarter Expert Advice🤫
We think this is how you could land Local Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Five Guys and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Five Guys are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Five Guys on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Five Guys. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Local Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Five Guys. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Five Guys:Show us that you’ve done your homework! In your application, briefly mention what you admire about Five Guys’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Five Guys
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Five Guys will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Five Guys, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
