At a Glance
- Tasks: Lead the digital customer journey and enhance engagement across multiple platforms.
- Company: Join Five Guys, a family-run burger restaurant with a passion for quality.
- Benefits: Competitive salary, bonuses, private medical insurance, and 25 days holiday.
- Other info: Opportunities for ongoing development and career progression in a dynamic environment.
- Why this job: Shape the digital experience for millions and drive innovation in a global brand.
- Qualifications: Proven digital marketing experience and strong understanding of customer journeys.
The predicted salary is between 56700 - 69300 £ per year.
Burgers & Fries and Incredible Careers. We're the burger restaurant with the uncomplicated formula: burgers and fries cooked to perfection, with no frozen ingredients. We've stuck to the same "perfect and serve" philosophy since our family business began in 1986. Today, we're still every bit the family business we started as. We're passionate about what we do, act with integrity, thrive on healthy competition, and always find a way to get the job done, whatever the challenge.
The Role
We're looking for a Senior Digital Marketing Manager to lead and shape the digital customer experience across Five Guys UK and our European markets, including France, Germany and Spain. Reporting to the Head of Brand, you'll own the end-to-end digital customer journey across Rewards, CRM, website, kiosks, Click & Collect, delivery platforms and drive-thru experiences. You'll be responsible for developing the digital roadmap, driving customer loyalty and ensuring every digital touchpoint delivers a seamless, engaging and commercially effective experience. This is a strategically important role, combining digital marketing, customer experience, loyalty, technology and commercial leadership, with the opportunity to make a significant impact across a growing international business.
What You'll Be Doing
- Leading the digital customer journey across all customer-facing platforms and touchpoints.
- Owning the Rewards programme strategy, performance and future roadmap.
- Driving customer acquisition, engagement, retention and visit frequency through CRM and loyalty initiatives.
- Developing and delivering the digital experience roadmap across multiple markets.
- Partnering with IT teams and technology providers to enhance digital platforms and customer experiences.
- Leading testing, optimisation and continuous improvement across digital channels.
- Supporting new store openings, menu launches, promotions and digital innovation projects.
- Managing relationships with key technology and digital partners.
- Monitoring digital performance, customer behaviour and loyalty metrics to identify opportunities for growth.
- Managing and developing the Digital Marketing Executive.
What We're Looking For
- Proven experience within digital marketing, CRM, loyalty, digital product management or customer experience.
- Strong understanding of customer journey management and digital ecosystems.
- Experience developing and delivering CRM, loyalty and retention strategies.
- Experience working with digital platforms, technology providers and cross-functional teams.
- Strong stakeholder management and project leadership skills.
- Commercial awareness with a customer-first mindset.
- Ability to analyse performance data and translate insights into action.
- A collaborative and proactive approach, with the ability to influence at all levels.
Desirable
- Experience within hospitality, QSR, retail or other multi-site businesses.
- Experience managing loyalty platforms and customer engagement programmes.
- Knowledge of GA4, CRM platforms and digital analytics tools.
- Experience working across international markets.
What's In It For You?
- Competitive salary
- Performance-related bonus
- Private medical insurance
- Life assurance
- Employee assistance programme
- 25 days holiday plus bank holidays
- Enhanced parental leave policies
- Five Guys meal allowance
- Ongoing development and career progression opportunities
- The chance to shape the digital experience of one of the world's most recognised restaurant brands
Why Five Guys?
At Five Guys, we're passionate about creating incredible customer experiences and incredible careers. As our Senior Digital Marketing Manager, you'll play a key role in shaping how millions of customers engage with our brand across digital channels, while leading innovation and loyalty strategies that support our continued growth.
Senior Digital Marketing Manager employer: Five Guys UK
At Five Guys, we pride ourselves on being more than just a burger restaurant; we are a family business that values our employees and their growth. As a Shift Manager, you'll enjoy a vibrant work culture with opportunities for development, competitive rewards, and a supportive environment where your leadership can shine. With perks like free meals, social events, and a commitment to employee wellbeing, Five Guys is an excellent employer for those looking to build a meaningful career in hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Five Guys UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Five Guys UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Five Guys UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Five Guys UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Five Guys UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Five Guys UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Five Guys UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Five Guys UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Five Guys UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Five Guys UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
