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For Companies At a Glance
- Tasks: Lead digital marketing efforts, driving engagement and brand awareness through innovative campaigns.
- Company: Join a dynamic team at Fitzgerald, focused on growth and collaboration.
- Benefits: Enjoy a competitive salary, generous holiday, and opportunities for professional development.
- Why this job: Make a real impact in a hands-on role with ownership over digital marketing strategies.
- Qualifications: Experience in digital marketing, performance marketing, and strong analytical skills required.
- Other info: Flexible hybrid work environment with exciting growth opportunities.
The predicted salary is between 55000 - 77000 ÂŁ per year.
Application Deadline: 4 February 2026
Department: Communications and New Business
Employment Type: Permanent
Location: South East
Reporting To: Head of Communications
Compensation: ÂŁ55,000 / year
Description
Job type: Full-time or 30 hours per week, permanent
Salary: Circa ÂŁ55,000 per annum FTE, depending on experience and location
Location: This is a hybrid role where you’ll be mainly based from home but there will be regular travel for meetings with your colleagues and partners.
What you’ll be doing
As our Digital Marketing Specialist, you’ll play a big role in helping the right people find Fitzgerald, understand what we do and choose to work with us. You’ll lead our paid and organic digital marketing activity, turning our wider business and marketing strategy into a clear day-to-day digital plan. Your focus will be on driving enquiries, engagement, acquisition and brand awareness, whilst making sure our digital channels deliver real, measurable return.
This is a hands-on role with a big focus on implementation and execution. You’ll be our first dedicated performance marketing hire, which means you’ll have real ownership and influence over how we approach digital marketing as we grow.
This means you’ll:
- Lead Fitzgerald’s performance marketing activity across paid and organic channels, with full ownership of execution and results.
- Design and deliver digital marketing campaigns that support our wider commercial goals and reach the right B2B audiences.
- Translate strategy into action, building and running a clear, effective day-to-day digital marketing plan.
- Optimise channel mix, budgets and performance, focusing on what delivers the biggest impact and ROI.
- Drive organic traffic and lead generation through focused SEO and GEO.
- Take ownership of website performance and technical health, including SEO hygiene, site audits, crawlability, indexing, redirects, links and page speed.
- Build and publish website pages and blog posts using provided content, making sure pages are well structured, optimised and conversion-focused.
- Develop new online partnerships that generate new business leads, from initial setup through to testing and proving value.
- Analyse performance data to understand what’s working, what isn’t, and how we can keep improving.
- Work closely with the Head of Communications to keep digital activity joined-up and aligned.
- Collaborate with external specialists and mentors to make sure we’re always working smart and raising the bar.
About you
You’re an experienced digital marketer who enjoys getting stuck in and seeing your work make a big difference. You’re comfortable owning paid and organic activity end to end, and you enjoy balancing strategy with hands-on delivery. You’re curious and commercially minded. You like testing ideas, learning quickly and focusing your energy on what delivers the biggest impact. You care about quality and detail, but you’re also pragmatic and know when it’s time to move fast.
You’ll bring:
- Significant experience in a similar digital marketing or performance marketing role.
- Solid experience leading paid and organic digital marketing activity in a growth-stage, B2B environment.
- Strong knowledge across performance marketing, SEO and digital best practice, including website optimisation and technical SEO fundamentals.
- Confidence working with data and digital tools (e.g. analytics, ad platforms, SEO tools) to understand performance and improve results.
- Experience managing digital media budgets and prioritising spend based on ROI.
- A collaborative approach and the ability to explain digital insight clearly to different audiences.
- Strong organisational skills, with the ability to juggle multiple channels, campaigns and priorities.
- A genuine interest in the HR and people space and how Fitzgerald shows up in the market.
It’s a bonus (but not essential) if you’ve worked in or alongside professional services, HR or people-focused businesses, or if you’ve supported insight-led content, partnerships or thought leadership activity.
The Perks
We’re probably biased, but we think this role is exciting, interesting, fun, challenging, full of growth opportunities… we could go on. All that aside, we also offer:
- Competitive salary (circa ÂŁ55,000 per annum FTE).
- 25 days holiday when you start employment with us, 27 days after a year of service and 29 days after two years’ service.
Digital Marketing Specialist in London employer: Fitzgerald HR
Contact Detail:
Fitzgerald HR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, attend industry events, and engage with potential employers on social media. The more people know you’re looking, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns and results. This is your chance to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can drive their performance marketing efforts and share ideas on optimising their channels. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in the role and the company. Don’t miss out on this opportunity to join a fantastic team!
We think you need these skills to ace Digital Marketing Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Specialist role. Highlight your relevant experience in performance marketing and how it aligns with our goals at Fitzgerald.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples of past campaigns you've led, focusing on the results you achieved. We love seeing how you’ve made an impact in previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also a good fit for our team culture. Share what excites you about digital marketing and why you want to join us.
Apply Through Our Website: For the best chance of success, apply directly through our website. It helps us keep track of applications and ensures you’re considered for this exciting opportunity as our Digital Marketing Specialist.
How to prepare for a job interview at Fitzgerald HR
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in performance marketing and SEO. Be ready to discuss specific campaigns you've led and the results they achieved. This shows you're not just familiar with theory but have practical experience too.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've analysed performance metrics to optimise campaigns. This will demonstrate your ability to turn insights into actionable strategies, which is crucial for this role.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with the Head of Communications and external specialists, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve aligned digital activities with broader business goals.
✨Demonstrate Your Passion for the Industry
Express your genuine interest in the HR and people space, as well as how Fitzgerald fits into that market. Research the company and be prepared to share why you want to work there specifically. This enthusiasm can set you apart from other candidates.
