At a Glance
- Tasks: Lead B2B sales strategy and build partnerships in the fitness industry.
- Company: Join Fitness Superstore, a leading UK fitness retailer with a dynamic team.
- Benefits: Competitive salary, bonus potential, healthcare, pension, and generous holiday.
- Other info: Exciting opportunity for career advancement in a thriving sector.
- Why this job: Shape the future of commercial fitness and drive impactful growth.
- Qualifications: Proven B2B sales experience, strong negotiation skills, and tech-savvy.
The predicted salary is between 50000 - 65000 £ per year.
Are you a results-driven commercial leader with a proven track record in B2B sales? Do you thrive on building high-impact partnerships and uncovering new revenue streams? If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, we’re looking for a Commercial Sales Development Manager to lead our commercial growth strategy – expanding our presence across corporate, public sector, hospitality, education, and wellness markets. With a national network of 10 high-performing retail stores as your foundation, you’ll develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, you’ll work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned – and laser-focused on commercial success.
- Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
- Partnership Building: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
- Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
- Product Strategy: Own the commercial product portfolio – ensuring our offering remains high-ticket, durable, innovative, and tailored to professional environments.
- Cross-Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
- Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
- Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
A proven B2B sales leader with a track record in high-value commercial sales – ideally in the health, wellness, fitness, or commercial gym equipment industry. Strong commercial acumen and a deep understanding of long-cycle B2B sales and strategic client development. Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments. Experience supporting and motivating retail teams to contribute to commercial sales objectives. Comfortable with data, reporting, budgeting, and commercial decision-making. Tech-savvy – experienced with gym design tools, CRM systems, PowerPoint, and sales analytics.
Ready to Shape the Future of Commercial Fitness? If you’re driven by growth, inspired by innovation, and ready to lead in the UK’s evolving commercial fitness landscape – we want to hear from you.
Public Sector Sales Specialist in Northampton employer: Fitness Superstore
At Fitness Superstore, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Based in Northampton, our team enjoys competitive salaries, generous bonuses, and comprehensive benefits including private healthcare and a robust pension scheme. We are committed to employee growth, offering opportunities for professional development and the chance to lead innovative projects in the thriving commercial fitness sector.
StudySmarter Expert Advice🤫
We think this is how you could land Public Sector Sales Specialist in Northampton
✨Show Your Expertise in the Gym
Get into your local fitness scene and start offering free workshops or training sessions. This not only showcases your skills but also gets your face out there. People love to connect with trainers who are active in their community!
✨Engage on Social Media
Use platforms like Instagram or TikTok to share workout tips, success stories, or transformations you’ve facilitated. Tagging your content with local fitness community hashtags can help you gain visibility and connect with potential clients or employers like Fitness Superstore.
✨Connect with Local Gyms and Fitness Studios
Visit local gyms or fitness studios and ask if they need trainers. Many places look for trainers based on word-of-mouth, so don't hesitate to introduce yourself. If Fitness Superstore is in your area, dropping by could be a golden opportunity!
✨Make Your Application Stand Out
When applying to places like Fitness Superstore, consider including a personal training portfolio showcasing client testimonials, fitness plans, and your own fitness journey. This adds a personal touch and helps you stand out in the ever-crowded fitness market!
We think you need these skills to ace Public Sector Sales Specialist in Northampton
Some tips for your application 🫡
Demonstrate Your Knowledge of Trends:Stay ahead of the curve by mentioning any current fitness trends or methods you’ve incorporated into your training practice. If you've got experience in areas like HIIT, functional training or nutrition coaching, share that! It shows us you’re serious about your development and can adapt to meet client needs.
How to prepare for a job interview at Fitness Superstore
✨Showcase Your Knowledge of Fitness Trends
Make sure you're clued up on the latest fitness trends and methodologies. We should be ready to discuss how your training philosophy aligns with modern practices, or how you can implement new techniques that could benefit clients at Fitness Superstore.
✨Demonstrate Your Client Management Skills
Being a personal trainer isn’t just about knowing workouts; it’s also about how you manage and motivate clients. We should think of examples where you've developed personalised training plans or motivated clients to hit their goals, and how you can apply that at Fitness Superstore.
✨Prepare for Practical Scenarios
Expect to encounter practical scenarios in your interview, like demonstrating an exercise or discussing how you'd help a client overcome specific challenges. We should prepare for these by practicing key exercises and thinking through our coaching cues and support strategies.
✨Get to Know Fitness Superstore's Clientele
Since it's a full-time gig, understanding the specific clientele Fitness Superstore caters to is key. We should look into their target demographics and think about how our experience aligns with their needs, ensuring we can hit the ground running from day one.
