At a Glance
- Tasks: Lead B2B sales strategy and build partnerships in the fitness industry.
- Company: Join Fitness Superstore, a leading UK fitness retailer with a dynamic culture.
- Benefits: Competitive salary, bonus potential, healthcare, pension, and generous holiday.
- Other info: Exciting opportunity for career advancement in a thriving sector.
- Why this job: Shape the future of commercial fitness and drive impactful growth.
- Qualifications: Proven B2B sales experience and strong relationship-building skills.
The predicted salary is between 50000 - 65000 £ per year.
Are you a results-driven commercial leader with a proven track record in B2B sales? Do you thrive on building high-impact partnerships and uncovering new revenue streams? If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, we're looking for a Commercial Sales Development Manager to lead our commercial growth strategy – expanding our presence across corporate, public sector, hospitality, education, and wellness markets. With a national network of 10 high-performing retail stores as your foundation, you'll develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, you'll work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned – and laser-focused on commercial success.
Key Responsibilities- Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
- Partnership Building: Establish and manage strategic relationships with key decision-makers – gyms, hotels, schools, corporates, and public institutions etc.
- Marketing & Outreach: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
- Localised Lead Generation: Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
- Product Strategy: Own the commercial product portfolio – ensuring our offering remains high-ticket, durable, innovative, and tailored to professional environments.
- Cross-Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
- Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
- Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
- A proven B2B sales leader with a track record in high-value commercial sales – ideally in the health, wellness, fitness, or commercial gym equipment industry.
- Strong commercial acumen and a deep understanding of long-cycle B2B sales and strategic client development.
- Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments.
- Able to translate industry trends and client needs into strategic initiatives that drive revenue.
- Experience supporting and motivating retail teams to contribute to commercial sales objectives.
- Passionate about fitness, innovation, and delivering tailored solutions to clients.
- Comfortable with data, reporting, budgeting, and commercial decision-making.
- Tech-savvy – experienced with gym design tools, CRM systems, PowerPoint, and sales analytics.
- Competitive Salary
- Discretionary Bonus – up to 50% of base salary
- Company Car or Car Allowance
- Private BUPA Healthcare
- Pension Scheme
- Generous Staff Discounts
- 29 Days Holiday (including Bank Holidays)
- Free On-Site Parking
Ready to Shape the Future of Commercial Fitness? If you're driven by growth, inspired by innovation, and ready to lead in the UK's evolving commercial fitness landscape – we want to hear from you.
Commercial Sales Specialist in Northampton employer: Fitness Superstore
At Fitness Superstore, we pride ourselves on being a dynamic and innovative employer that champions growth and collaboration. Our Northampton Head Office fosters a vibrant work culture where employees are empowered to drive B2B sales strategies and build impactful partnerships across various sectors. With competitive salaries, generous benefits including private healthcare and a discretionary bonus scheme, and ample opportunities for professional development, we are committed to nurturing talent and ensuring our team thrives in the fast-paced fitness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Specialist in Northampton
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local meetups to connect with potential employers and other professionals in the fitness sector. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! Create a personal brand on platforms like LinkedIn by sharing insights, articles, or even your own experiences in B2B sales. This not only highlights your knowledge but also attracts attention from recruiters.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their products and market positioning so you can discuss how your skills align with their goals. Confidence and knowledge go hand in hand!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team at Fitness Superstore.
We think you need these skills to ace Commercial Sales Specialist in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Commercial Sales Development Manager. Highlight your B2B sales experience and any relevant achievements in the fitness or wellness sectors. We want to see how you can drive growth and build partnerships!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about fitness and how your skills align with our commercial goals. Be specific about your past successes and how they relate to the responsibilities outlined in the job description.
Showcase Your Strategic Thinking:In your application, demonstrate your ability to develop and execute sales strategies. Share examples of how you've successfully navigated complex sales environments and built relationships with key decision-makers. We love seeing that strategic mindset!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great fit!
How to prepare for a job interview at Fitness Superstore
✨Know Your B2B Sales Inside Out
Before the interview, brush up on your knowledge of B2B sales strategies, especially in the fitness industry. Be ready to discuss your past experiences and how you've successfully built partnerships and driven revenue growth.
✨Showcase Your Negotiation Skills
Prepare examples that highlight your negotiation prowess. Think about times when you’ve successfully navigated complex sales environments or secured favourable terms with suppliers. This will demonstrate your confidence and capability in managing key relationships.
✨Align with Their Vision
Familiarise yourself with Fitness Superstore's commercial goals and values. During the interview, articulate how your experience aligns with their mission to expand across various sectors like corporate wellness and education. Show them you’re on the same page!
✨Be Data-Driven
Since the role involves performance reporting and strategic planning, be prepared to discuss how you use data to inform your decisions. Bring examples of how you've used analytics to drive sales or improve marketing ROI in previous roles.
