At a Glance
- Tasks: Lead and grow our B2B fitness equipment sales channel, developing new markets and key accounts.
- Company: Join a leading fitness equipment company with a passion for health and wellbeing.
- Benefits: Enjoy a competitive salary, bonus potential, healthcare, and generous holiday allowance.
- Other info: Dynamic role with opportunities for career growth and a collaborative team environment.
- Why this job: Make a real impact in the fitness industry while building a successful B2B division.
- Qualifications: Proven B2B sales experience in fitness or related sectors, with strong relationship-building skills.
The predicted salary is between 42750 - 52250 £ per year.
Location: Northampton Head Office, with UK travel
Reporting to: Managing Director
Direct Reports: Store Managers
Peer Role: Retail Operations Manager
Drive and grow our B2B fitness equipment business. We are looking for an experienced commercial sales professional to lead and grow our B2B channel, developing new markets and key accounts, and establishing this channel as a significant contributor to the company’s long-term growth. This is a senior, hands-on role for someone who has already sold fitness equipment or similar capital equipment into B2B channels and now wants the opportunity to build and scale a high-potential division. You will take ownership of developing our commercial customer base, which includes gyms, health clubs, corporates, hotels, schools, universities, local authorities, and other commercial operators, turning this into a significant and sustainable revenue stream.
Key Responsibilities
- Own and grow the B2B channel.
- Develop and deliver a clear commercial sales strategy for fitness equipment across all B2B segments. Set revenue targets, build the pipeline and be accountable for results.
- Win and develop key accounts. Identify, approach, and win new business from gyms, leisure operators, corporates, hospitality, education, and public sector clients. Manage and grow relationships with key decision makers, building long-term partnerships and repeat business.
- Lead business development activity. Drive proactive prospecting, tender responses, and proposals. Visit client sites, understand their facilities and needs, and propose tailored fitness equipment solutions.
- Leverage our retail footprint. Work with Store Managers and in-store sales teams to generate and convert commercial leads from our national retail network. Provide tools, training and guidance to ensure retail teams actively support B2B growth.
- Product and supplier strategy. Shape and manage the commercial product portfolio for B2B customers, ensuring it is competitive, durable, and suited to professional environments. Work with suppliers to negotiate commercial terms and identify new product opportunities.
- Commercial reporting and strategy. Track performance, margins and pipeline, and report regularly to the Managing Director. Use market insight and client feedback to refine strategy and identify new opportunities for growth.
About You
This is a senior commercial B2B role for a proven operator who can win business, build a channel, and turn it into a major revenue stream. You will have:
- Proven B2B sales experience in fitness equipment or closely related sectors.
- Experience selling commercial gym equipment, wellness solutions or similar high value capital equipment into gyms, leisure operators, corporates, hospitality, education, or public sector.
- Track record of winning and growing B2B accounts.
- Evidence of meeting and exceeding sales targets in a B2B environment with longer sales cycles and multiple stakeholders.
- Strong business development mindset. Comfortable opening doors, building pipelines from scratch and developing new markets or channels.
- Commercial and strategic thinking. Able to understand margins, pricing, ROI, and budgeting, and to translate market trends into clear sales plans.
- Influential communicator and relationship builder. Confident dealing with senior decision makers, presenting proposals and negotiating commercial terms.
- Collaborative leader. Able to guide and influence store teams and work closely with the senior management to deliver commercial results.
- Genuine interest in fitness and wellbeing. Passion for the industry and an understanding of what commercial customers need from their equipment and service partner.
What We Offer
- Competitive Salary
- Discretionary Bonus up to 50% of base salary
- Company Car or Car Allowance
- Private BUPA Healthcare
- Pension Scheme
- Generous Staff Discounts
- 29 Days Holiday (including Bank Holidays)
- Free On-Site Parking at Northampton Head Office
Commercial Sales Development Manager in Northampton employer: Fitness Superstore
Fitness Superstore is an exceptional employer, offering a dynamic work environment where employees can thrive in their careers while contributing to the growth of the UK's leading fitness and gym equipment retailer. With competitive salaries, generous holiday allowances, and a strong focus on employee development, we foster a culture of collaboration and innovation, ensuring that our team members are well-supported and motivated to excel in their roles. Our home-based Supply Chain Specialist position allows for flexibility while being part of a passionate team dedicated to delivering top-quality products to our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Development Manager in Northampton
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Commercial Sales Development Manager at Fitness Superstore, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Fitness Superstore. Tailor your message to explain why you’re drawn to them and how you can contribute as a Commercial Sales Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Commercial Sales Development Manager in Northampton
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Fitness Superstore:When writing your cover letter, make sure to tailor your message specifically for Fitness Superstore. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Fitness Superstore
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Fitness Superstore that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Fitness Superstore that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Fitness Superstore’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
