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For Companies At a Glance
- Tasks: Lead B2B sales strategy and build impactful partnerships in the fitness industry.
- Company: Join Fitness Superstore, a leading UK fitness retailer with a dynamic culture.
- Benefits: Enjoy competitive salary, bonuses, healthcare, generous holidays, and staff discounts.
- Other info: Work in a collaborative environment with excellent career advancement opportunities.
- Why this job: Shape the future of commercial fitness and drive growth in diverse sectors.
- Qualifications: Proven B2B sales experience, strong negotiation skills, and a passion for fitness.
The predicted salary is between 50000 - 65000 £ per year.
Reporting to: Managing Director
Direct Reports: Store Managers
Peer Role: Retail Operations Manager
Focus Areas: B2B Sales Strategy, Commercial Growth, Product Positioning, Strategic Marketing
Lead the Future of Commercial Fitness Sales
Are you a results-driven commercial leader with a proven track record in B2B sales? Do you thrive on building high-impact partnerships and uncovering new revenue streams? If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, we’re looking for a Commercial Sales Development Manager to lead our commercial growth strategy – expanding our presence across corporate, public sector, hospitality, education, and wellness markets. With a national network of 10 high-performing retail stores as your foundation, you’ll develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, you’ll work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned – and laser-focused on commercial success.
Key Responsibilities
- Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
- Partnership Building: Establish and manage strategic relationships with key decision-makers – gyms, hotels, schools, corporates, and public institutions etc.
- Marketing & Outreach: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
- Localised Lead Generation: Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
- Product Strategy: Own the commercial product portfolio – ensuring our offering remains high-ticket, durable, innovative, and tailored to professional environments.
- Cross-Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
- Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
- Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
What We’re Looking For
- A proven B2B sales leader with a track record in high-value commercial sales – ideally in the health, wellness, fitness, or commercial gym equipment industry.
- Strong commercial acumen and a deep understanding of long-cycle B2B sales and strategic client development.
- Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments.
- Able to translate industry trends and client needs into strategic initiatives that drive revenue.
- Experience supporting and motivating retail teams to contribute to commercial sales objectives.
- Passionate about fitness, innovation, and delivering tailored solutions to clients.
- Comfortable with data, reporting, budgeting, and commercial decision-making.
- Tech-savvy – experienced with gym design tools, CRM systems, PowerPoint, and sales analytics.
What We Offer
- Competitive Salary
- Discretionary Bonus – up to 50% of base salary
- Company Car or Car Allowance
- Private BUPA Healthcare
- Pension Scheme
- Generous Staff Discounts
- 29 Days Holiday (including Bank Holidays)
- Free On-Site Parking
Ready to Shape the Future of Commercial Fitness? If you’re driven by growth, inspired by innovation, and ready to lead in the UK’s evolving commercial fitness landscape – we want to hear from you.
Commercial Sales Development Manager in Moulton employer: Fitness Superstore
Contact Detail:
Fitness Superstore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Sales Development Manager in Moulton
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential employers and other professionals. Remember, it’s all about who you know, so don’t be shy!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights on B2B sales strategies or fitness trends on platforms like LinkedIn. This not only builds your personal brand but also attracts the attention of recruiters.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their products and market positioning so you can discuss how you can drive their commercial growth effectively.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and genuinely interested in joining our team.
We think you need these skills to ace Commercial Sales Development Manager in Moulton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Commercial Sales Development Manager role. Highlight your B2B sales experience and any relevant achievements that showcase your ability to drive commercial growth.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for fitness and how your skills align with our focus areas like partnership building and strategic marketing.
Showcase Your Results: We love numbers! Include specific examples of how you've driven sales or built partnerships in previous roles. This will help us see your impact and potential in our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of commercial fitness.
How to prepare for a job interview at Fitness Superstore
✨Know Your B2B Sales Inside Out
Make sure you brush up on your B2B sales strategies and have specific examples ready to showcase your experience. Think about how you've successfully built partnerships in the past and be prepared to discuss the impact of those relationships on revenue growth.
✨Showcase Your Commercial Acumen
Be ready to demonstrate your understanding of commercial growth and product positioning. Prepare to discuss how you would approach developing a sales strategy for different sectors like corporate wellness or education, and how you can tailor solutions to meet their needs.
✨Engage with Cross-Functional Collaboration
Highlight your experience working with various teams, such as marketing and operations. Be prepared to share examples of how you've aligned different departments towards a common goal, especially in driving B2B sales success.
✨Prepare for Negotiation Scenarios
Since negotiation is key in this role, think of scenarios where you've successfully negotiated terms with suppliers or clients. Practice articulating your approach and the outcomes, as this will show your confidence and skill in navigating complex sales environments.