Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B sales strategy and build impactful partnerships in the fitness industry.
- Company: Join a leading UK fitness retailer with a focus on innovation and growth.
- Benefits: Competitive salary, bonus potential, healthcare, pension, and generous holiday.
- Other info: Dynamic role with opportunities for career advancement and personal growth.
- Why this job: Shape the future of commercial fitness and drive real change in various sectors.
- Qualifications: Proven B2B sales experience and strong relationship-building skills required.
The predicted salary is between 50000 - 65000 £ per year.
Reporting to: Managing Director
Direct Reports: Store Managers
Peer Role: Retail Operations Manager
Focus Areas: B2B Sales Strategy, Commercial Growth, Product Positioning, Strategic Marketing
Lead the Future of Commercial Fitness Sales
Are you a results-driven commercial leader with a proven track record in B2B sales? Do you thrive on building high-impact partnerships and uncovering new revenue streams? If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, we're looking for a Commercial Sales Development Manager to lead our commercial growth strategy – expanding our presence across corporate, public sector, hospitality, education, and wellness markets. With a national network of 10 high-performing retail stores as your foundation, you'll develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, you'll work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned – and laser-focused on commercial success.
Key Responsibilities
- Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
- Partnership Building: Establish and manage strategic relationships with key decision-makers – gyms, hotels, schools, corporates, and public institutions.
- Marketing & Outreach: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
- Localised Lead Generation: Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
- Product Strategy: Own the commercial product portfolio – ensuring our offering remains high‐ticket, durable, innovative, and tailored to professional environments.
- Cross‐Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
- Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
- Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
What We're Looking For
- A proven B2B sales leader with a track record in high‐value commercial sales – ideally in the health, wellness, fitness, or commercial gym equipment industry.
- Strong commercial acumen and a deep understanding of long‐cycle B2B sales and strategic client development.
- Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments.
- Able to translate industry trends and client needs into strategic initiatives that drive revenue.
- Experience supporting and motivating retail teams to contribute to commercial sales objectives.
- Passionate about fitness, innovation, and delivering tailored solutions to clients.
- Comfortable with data, reporting, budgeting, and commercial decision‐making.
- Tech‐savvy – experienced with gym design tools, CRM systems, PowerPoint, and sales analytics.
What We Offer
- Competitive Salary
- Discretionary Bonus – up to 50% of base salary
- Company Car or Car Allowance
- Private BUPA Healthcare
- Pension Scheme
- Generous Staff Discounts
- 29 Days Holiday (including Bank Holidays)
- Free On‐Site Parking
Ready to Shape the Future of Commercial Fitness? If you're driven by growth, inspired by innovation, and ready to lead in the UK's evolving commercial fitness landscape – we want to hear from you.
Commercial Sales Development Manager in Moulton Chapel employer: Fitness Superstore
Contact Detail:
Fitness Superstore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Sales Development Manager in Moulton Chapel
✨Tip Number 1
Network like a pro! Attend industry events, join relevant online forums, and connect with professionals on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Be proactive in your outreach. Don’t just wait for job postings; reach out to companies you admire directly. A well-crafted email expressing your interest can make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and challenges. Tailor your responses to show how your skills can help them achieve their commercial growth goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Commercial Sales Development Manager in Moulton Chapel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Sales Development Manager. Highlight your B2B sales experience and any relevant achievements that showcase your ability to drive commercial growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about fitness and how your skills align with our goals. Be specific about your experience in building partnerships and driving sales.
Showcase Your Results: We love numbers! When detailing your past roles, include quantifiable results that demonstrate your success in B2B sales. This could be revenue growth, new partnerships formed, or successful marketing campaigns you've led.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you one step closer to joining our team!
How to prepare for a job interview at Fitness Superstore
✨Know Your B2B Sales Inside Out
Make sure you brush up on your knowledge of B2B sales strategies, especially in the fitness industry. Be ready to discuss your past experiences and how they relate to driving commercial growth. Highlight specific examples where you've successfully built partnerships or uncovered new revenue streams.
✨Showcase Your Negotiation Skills
As a Commercial Sales Development Manager, you'll need to negotiate with suppliers and clients. Prepare for role-play scenarios where you might have to demonstrate your negotiation tactics. Think about times when you've successfully navigated complex sales environments and be ready to share those stories.
✨Understand the Market Trends
Stay updated on the latest trends in the fitness and wellness sectors. Be prepared to discuss how these trends can influence product positioning and marketing strategies. Showing that you can translate industry insights into actionable strategies will impress your interviewers.
✨Prepare for Cross-Functional Collaboration Questions
Since this role involves working with various teams, think about your experiences collaborating across departments. Be ready to discuss how you've aligned goals with marketing, product development, and retail operations in the past. This will demonstrate your ability to work effectively in a team-oriented environment.