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- Tasks: Lead and execute multi-channel marketing strategies for a top fitness equipment retailer.
- Company: Join a leading UK omni-channel fitness equipment retailer with a national presence.
- Benefits: Enjoy an attractive salary, performance bonuses, and exposure to global fitness brands.
- Why this job: Make a real impact in a creative, collaborative environment focused on fitness innovation.
- Qualifications: Proven senior marketing experience, strong B2C and B2B knowledge, and excellent project management skills.
- Other info: Ideal for those passionate about fitness and eager to tackle multi-channel marketing challenges.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Based at our East Midlands Head Office | Full-Time | Attractive Salary + Bonus
Are you a driven marketing leader ready to make a big impact? We’re looking for a Company Marketing Manager to take the lead on shaping and executing our multi-channel marketing strategy – across both consumer and commercial gym equipment sectors – for one of the UK’s leading fitness equipment retailers.
We’re a UK omni-channel home and commercial fitness equipment retailer, with a national footprint that includes 11 consumer showrooms across the UK, and a dedicated B2B commercial focused showroom at our Northampton Head Office – your future base. As the exclusive UK distributor for several globally recognised fitness brands, we also proudly develop a successful portfolio of OEM “in-house” products & brands, designed with performance, value for money and innovation in mind.
Reporting directly to our Managing Director, this high-impact “hands on” position plays a central role in driving growth across all sales channels – from bricks and mortar to B2B and online. You’ll collaborate closely with the Retail Operations Manager, Digital Manager, Commercial Sales Development Manager, and Product Development Manager to build out cohesive, effective campaigns and brand experiences.
- Retail Marketing: Lead in-store marketing, POS strategy, and printed/digital brochure production across our nationwide showroom network.
- Brand & Product Launches: Develop launch plans and coordinate product photography and promotional campaigns for OEM and distributed brands. Create tailored campaigns for commercial customers including corporate wellness, hospitality, and public-sector gyms.
- Social & Digital Support: Work closely with the Digital Manager to expand our social media presence and assist in driving online campaign performance for all sales channels.
- Advertising: Manage all traditional "off the page" advertising including print ads and physical promotions.
- Exhibitions, “Pop Up” Events: Project manage consumer, trade exhibitions and “pop up” events to ensure brand excellence and maximise lead generation.
You’re a creative thinker with solid commercial acumen. You’re as confident managing creative production as you are building strategic campaigns. You thrive in a collaborative environment, but you’re also capable of owning and delivering standalone marketing initiatives with precision and to tight deadlines.
Proven experience in a similar senior marketing role, ideally within retail or branded consumer products. Strong understanding of both B2C and B2B marketing strategies. Excellent project management and cross-functional coordination skills. Creative flair with hands-on experience in POS, print, social media, and events.
If you’re passionate about fitness, love the challenge of multi-channel marketing, and want to make a visible impact in a forward-thinking company, we want to hear from you.
Marketing & Social Media Manager employer: Fitness Superstore
Contact Detail:
Fitness Superstore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Social Media Manager
✨Tip Number 1
Familiarise yourself with the fitness industry and the specific brands that the company represents. Understanding their products and market positioning will help you speak confidently about how you can contribute to their marketing strategy.
✨Tip Number 2
Showcase your experience in managing multi-channel marketing campaigns. Be prepared to discuss specific examples where you've successfully integrated B2C and B2B strategies, as this role requires a strong grasp of both.
✨Tip Number 3
Highlight your project management skills by discussing past experiences where you coordinated cross-functional teams. This will demonstrate your ability to work collaboratively with various departments, which is crucial for this position.
✨Tip Number 4
Prepare to discuss your creative approach to marketing, especially in areas like POS and event management. Bring ideas on how you would enhance their current marketing efforts, showing that you're proactive and ready to make an impact.
We think you need these skills to ace Marketing & Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in retail or branded consumer products. Emphasise your skills in B2C and B2B marketing strategies, as well as any project management experience.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and your understanding of multi-channel marketing. Mention specific examples of successful campaigns you've led and how they align with the company's goals.
Showcase Creative Projects: Include examples of your previous work that demonstrate your creative flair and hands-on experience in POS, print, social media, and events. This could be in the form of a portfolio or links to campaigns you've managed.
Highlight Collaboration Skills: In your application, emphasise your ability to work collaboratively with cross-functional teams. Provide examples of how you've successfully coordinated with different departments to achieve marketing objectives.
How to prepare for a job interview at Fitness Superstore
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how they relate to both B2C and B2B marketing. This will demonstrate your understanding of the role and your ability to drive growth.
✨Demonstrate Collaboration Skills
Since this role involves working closely with various managers, be ready to share examples of successful collaborations from your past experiences. Discuss how you coordinated with different teams to achieve common goals, showcasing your teamwork and communication skills.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creative thinking and problem-solving abilities. Think of scenarios where you had to develop innovative marketing solutions under tight deadlines, and be ready to explain your thought process and the outcomes.
✨Know the Company and Its Brands
Research the company’s portfolio, including the fitness brands they distribute and their in-house products. Understanding their market position and recent campaigns will allow you to tailor your responses and show genuine interest in the role and the company.
