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For Companies At a Glance
- Tasks: Lead a vibrant fitness club, inspiring teams and delivering exceptional member experiences.
- Company: Dynamic fitness company focused on energy, positivity, and service excellence.
- Benefits: Competitive salary, career growth opportunities, and a supportive team environment.
- Other info: Join us in creating a safe and inclusive environment for all members.
- Why this job: Shape the fitness journey of thousands while leading a passionate team.
- Qualifications: Strong leadership skills, commercial acumen, and a genuine passion for fitness.
The predicted salary is between 40000 - 50000 £ per year.
Are you an inspirational leader passionate about delivering exceptional fitness experiences? Do you thrive in high-performing environments where people, service, and results matter? If so, we’d love to hear from you. With new club launches planned we are recruiting for future General Manager opportunities. If you’re ready to lead a vibrant, high-energy fitness club and shape the experience of thousands of members, register your interest today.
About the Role
As a General Manager, you will lead the entire club operation—combining strategy with hands-on leadership to deliver outstanding results. You create a culture where members love to train and where teams feel motivated, supported, and empowered to be their best. You are accountable for operational excellence across service, sales, team development, safety, and profitability, ensuring every trading moment reflects our mission and values.
Key Responsibilities
- Love What We Do: Lead a culture of energy, positivity, and service excellence. Deliver a premium fitness experience through engaging classes, PT offerings, and immaculate facilities.
- Win Together: Recruit, develop, and inspire a high-performing team, with a key focus on hybrid PTs. Coach Heads of Department to achieve shared goals and consistently deliver excellence.
- Aim Higher: Drive performance across service, fitness delivery, sales, and profitability using clear KPIs and strong accountability. Foster continuous learning and growth through completion of all FF training modules and personal development plans.
- Own It: Take full ownership of club operations, including compliance, cleanliness, health & safety, and financial performance. Ensure consistent, clear, and impactful delivery across every team member and every trading moment.
- We Care: Create a safe, inclusive, and welcoming environment for both members and team. Lead with empathy and purpose in every interaction—from onboarding to exit conversations.
Duty Management Expectations
Across all trading hours, you ensure exceptional operational leadership by:
- Delivering standout welcomes, tours, and joiner experiences.
- Guiding members toward fitness solutions such as Able, GX, and PT.
- Maintaining spotless standards and full compliance.
- Executing operational excellence in every shift.
How You’ll Be Measured
Success is tracked across key metrics including:
- Club controllable profit
- Joiner performance & leaver attrition
- Mystery shopper & Customer Satisfaction
- Fitness engagement metrics (Able, PT, GX)
- Secondary revenue performance
- Health & Safety and Standards audits
Core Skills & Experience
- Inspirational leadership and team development
- Strong commercial and financial acumen
- Performance management and strategic planning
- Excellent communication and people skills
- Proven ability to drive member experience and retention
- Operational excellence and compliance expertise
- Data-driven decision-making
- A genuine passion for fitness and service
General Manager - London employer: Fitness First
Contact Detail:
Fitness First Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager - London
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness industry and let them know you're on the lookout for a General Manager role. You never know who might have the inside scoop on an opening or can put in a good word for you.
✨Tip Number 2
Show up at local fitness events or workshops. Not only will you learn something new, but you'll also meet potential employers and other professionals who share your passion. Plus, it’s a great way to showcase your enthusiasm for the industry!
✨Tip Number 3
Prepare for interviews by practising common questions related to leadership and operational excellence. Think about how you can demonstrate your ability to create a positive culture and drive performance—this is what they want to hear!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace General Manager - London
Some tips for your application 🫡
Show Your Passion: Let your love for fitness and exceptional service shine through in your application. We want to see how you embody our values of 'Love What We Do' and 'We Care'. Share personal stories or experiences that highlight your passion!
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. We’re looking for someone who can 'Own It' and drive performance, so highlight relevant achievements that demonstrate this.
Be Authentic: Don’t be afraid to let your personality come through in your writing. We value authenticity and want to know the real you! Use a friendly tone and express why you’d be a great fit for our vibrant team.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and get back to you quicker. We can’t wait to hear from you!
How to prepare for a job interview at Fitness First
✨Know the Company Culture
Before your interview, dive deep into the company’s values and culture. They’re all about energy, positivity, and service excellence, so think about how you can embody these traits in your responses. Show them that you not only understand their mission but also live by it.
✨Prepare Your Leadership Examples
As a General Manager, you'll need to inspire and lead a team. Prepare specific examples of how you've successfully led teams in the past, focusing on recruitment, development, and achieving shared goals. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your Financial Acumen
Since the role involves financial performance and profitability, be ready to discuss your experience with managing budgets and driving revenue. Bring examples of how you've used data-driven decision-making to improve club performance or member engagement.
✨Emphasise Member Experience
The company is all about delivering exceptional fitness experiences. Think of ways you've enhanced member satisfaction in previous roles. Be prepared to discuss how you would create a welcoming environment and ensure operational excellence across all trading moments.