At a Glance
- Tasks: Own our social media presence and create engaging content across platforms like Instagram and TikTok.
- Company: Join a vibrant fashion and fitness brand that values creativity and community.
- Benefits: Flexible working hours, creative freedom, and opportunities for personal growth.
- Other info: Be part of a dynamic team that thrives on innovation and collaboration.
- Why this job: Shape the brand's voice and connect with a passionate community of followers.
- Qualifications: 1-2 years in social media or content creation, with strong editing skills.
The predicted salary is between 30000 - 42000 £ per year.
We are looking for a social-native creator who can take ownership of our social media presence across Instagram, TikTok, Snapchat, and our broadcast channels. You will build a highly engaged community, shape the voice of the brand online, and play a key role in growing our organic reach. You will work closely with our Head of Brand to bring our vision to life across all channels.
A large part of our content comes from influencers and creators; your role is to brief them properly, select the right content, and elevate it; while also contributing your own ideas and producing original content with the team.
Channel Vision and Planning- Work with Head of Brand to build a unified vision for all social channels that aligns with the Brand’s overall strategy.
- Shape content calendars that align with product launches, campaigns, and seasonal moments.
- Propose new formats and content pillars to support long-term brand building.
- Help define the overall direction for organic social in each key market.
- Edit and transform influencer-created content into strong, high-performing TikToks and Reels.
- Bring your own creative ideas for product moments, storytelling, BTS, try-ons, and launches.
- Film in-house content and attend shoots or events when needed.
- Write caption copy and ensure every piece of content matches Fitjeans' visual identity and tone.
- Manage all daily posting and scheduling across Instagram, TikTok, and potentially other channels such as Pinterest, Youtube, Reddit, etc.
- Build and nurture a strong community through comments, DMs, replies, reshares, and conversations.
- Grow and manage our Instagram Broadcast Channel, ensuring it stays active, exciting, and valuable for the audience.
- Identify community opportunities, recurring formats, and ways to make followers feel closer to the brand.
- Keep a consistent pulse on platform culture and leverage trends to create content that drives reach and engagement.
- Collaborate with the Influencer team to create clear, aesthetic briefs for influencers and creators.
- Ensure they understand our positioning, styling, and brand identity.
- Select the best incoming content, request improvements when needed, and elevate raw UGC into polished assets.
- Collaborate with creators on ideas, product highlights, and storytelling angles.
- Track engagement, reach, and growth weekly.
- Identify what types of content drive the strongest community response.
- Provide insights to improve future creative decisions.
You are perfect for this if:
- You have 1-2 plus years of experience in social media or content creation within a fashion or fitness ecommerce brand.
- You are a creator at heart and understand what makes TikTok and Instagram content perform.
- You know how to build an engaged community, not just post into a feed.
- You have strong editing skills with experience using social editing tools such as CapCut and Canva and have a strong eye for detail.
- You are proactive, ideas-driven, and love bringing new concepts to the table.
- You enjoy working with influencers and shaping their content to fit the brand.
- You are social-native and understand the language, humor, and trends of the platforms.
- A visibly more engaged social community that interacts daily.
- Strong growth in our Instagram Broadcast Channel participation.
- A consistent flow of high-quality content across channels.
- Better storytelling and more personality in our organic social.
- Better influencer output thanks to strong briefing and direction.
- A clear channel vision that guides long-term growth and engagement.
Social Media & Content Executive in Sheffield employer: FITJEANS
At Fitjeans, we pride ourselves on being an innovative employer that fosters creativity and collaboration in the heart of the fashion and fitness industry. Our vibrant work culture encourages personal growth and offers unique opportunities to engage with influencers and creators, allowing you to shape our brand's voice across dynamic social media platforms. With a focus on community building and content creation, you'll find a supportive environment where your ideas are valued and your contributions directly impact our success.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Content Executive in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FITJEANS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FITJEANS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FITJEANS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FITJEANS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Content Executive in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FITJEANS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FITJEANS:Show us that you’ve done your homework! In your application, briefly mention what you admire about FITJEANS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FITJEANS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FITJEANS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FITJEANS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
